Vietnamese Diet
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Transcript of Vietnamese Diet
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Vietnamese on a diet - 61% consider themselves as “fat”
Survey information
• Survey about Vietnamese diet• Sample size: 349 samples• Respondent criteria: Male & female, 16-49 years old• Area: Nationwide• Conducted time: June 29th-July 3rd, 2015
Executive Summary
• 79% cares about their body shape, 53% thinks they are a bit fat
• More than 65% have experiences of going on a diet
• 3-5 kg is the most common weight to lose
• Stomach are the highest part of the body that people want to look themselve thinner
• Men go on a diet through exercises while women does through food controls
Respondent profile
53%47%
Gender
FemaleMale
16-1920-2425-2930-3435-3940-4445-49
22%23%
18%21%
6%7%
4%
Age
31%
20%
3%3%
44%
Area
Ho Chi MinhHanoi Da NangHai PhongOthers
8%
53%
27%
11%1%
Body shape awareness
Too fat A bit fat Normal A bit thin
Too thin
79% cares about their body shape, 53% thinks they are a bit fat
37%
42%
18%
2% 1%
Body shape attention
Extremely care CareAverage Don't care so muchDon't care at all
What is your perception about your body shape?
Have you ever made diet before?
Yes and I am do-ing it now
Yes although I do not do it now
No but I would like to do it
No and I would not do diet
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
29.70%
44.10%
26.30%
0.00%
25.60%
42.30%
32.10%
0.00%
Female Male
More than 65% have experiences of going on a diet
Why have you made a diet before?
Under order of a doctor
To be more popular
My friends families told me that I get too fat
Because I get fat
To make myself look more fashinable
To keep my good wealth
To wear the clothes that I like
To have more confidence in myself
4.80%
16.10%
21.00%
26.90%
32.30%
39.80%
44.10%
56.50%
8.50%
15.20%
12.20%
23.20%
21.30%
43.90%
28.00%
34.10%
Male Female
Women start going on a diet to have more confidence than men
How much would you like to lose weight now?
3-5 kg is the most common weight to lose
0-2 KG 3-5 KG 6-9 KG 10 KG and more
I am okay with the current weight
I would like to gain weight
21.40%
35.10%
13.40%
8.00%
12.60%9.40%
What body part do you want to lose weight most?
Arm
Hips
Legs
Cheek
Others
6.70%
70.70%
11.00%
17.10%
6.10%
6.70%
8.50%
3.00%
3.00%
12.20%
Male
Stomach are the highest part of the body that people want to look themselve thinner
Arm
Stomach
Hips
Thighs
Legs
Chin
Cheek
Neck
Ohers
I don't need to lose weight now
19.40%
82.30%
22.60%
46.20%
19.40%
6.50%
7.50%
4.30%
0.50%
3.80%
Female
How do you diet?
Jogg
ing
Food re
stricti
ons
Worko
ut
Take sp
ecial fo
od for d
iet
Supplement
Yoga
Esthe/ M
assag
e
Others
Follo
w instr
uction on diet a
ppsSa
una
43.00%41.90% 39.20%
30.60%
11.30% 10.80% 10.80%8.60% 6.50% 5.40%
46.30%
26.80%
45.70%
22.60%
9.80% 11.00%6.70%
11.60% 10.40% 9.10%
Female Male
Men go on a diet through exercises while women does through food controls
When you are on a diet, what food do you tend to eat more?
Fruits
Vegetables
Salad
Soup
Rice
Special food for diet
I don't do food restrictions
Noodles
Fish
Others
60.30%
56.60%
27.10%
26.60%
13.10%
9.10%
8.60%
7.70%
2.30%
3.70%
Fruits and vegetables are the most eaten for a diet
What is the information source of diet?
Beauty-related website are the most common, follwed by friends and traditonal medias
Beauty and health sites on the Internet
21%
Friends18%
Medias (TV, radio, magazine)15%
Facebook13%
Doctor9%
Videos (Youtube..)7%
Mobile applications 6%
Parents6%
Others3%
Store staff2%
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