Vietnam mobile day 2012 developer opportunity - nokia
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Transcript of Vietnam mobile day 2012 developer opportunity - nokia
Nokia Developer OpportunityReach and Monetize
Le Minh Tuan
Nokia Vietnam
May 19, 2012
1. The Opportunity2. Nokia Store: Largest POS3. Available Business Model4. Success is a partnership
Content
© Nokia 2011
We’re delivering on our strategy…
Great Products
Great Opportunities for Developers
Great Platforms
© Nokia 2011
The Opportunity
MP data plan selling tool box © Nokia 2011 / Secret
There are millions of subscribers not using mobile
Internet yet…
5
A tremendous opportunity
No mobile internet
���� High aspiration but massive constraints
No Mobile Phone
Has mobile Internet but not actively using it
Actively using mobile Internet
World’s population :7 billion.Graphic considers complete universe of Smart, feature and basic phones
MP data plan selling tool box © Nokia 2011 / Secret
In this space, most users are on prepaid and want Internet/web/apps
6
of every 5 phones sold worldwide in 2011 …
…more than 4 are activated in a prepaid scheme
and at least 3 are interested in Internet access/web/apps…
all devices with a price point between 150 USD and 40 USD
A tremendous opportunity
We are bringing the internet/apps to the next billion people
Nokia Internal Use Only
Nokia Provides you with the Industry Widest Reach at Global Scale
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY
market share predicted by 2015
19.5%Devices in use, growing strong
800 M+
Nokia Internal Use Only
A portfolio of great products across price points for highly involved consumers
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY
185MQt enabled devices
685MSeries 40 devices
Nokia Internal Use Only
Proven by strong and growing consumer engagement across platforms
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY
8
6
42
02009 20112010
13+ Million Downloads/da
y10
2/3 1/3
• Average 12 app downloads/user/month
• Better engagement than Android 2012
13+
Nokia Internal Use Only© Nokia 2011 / Company confidential
Nokia Internal Use Only
13+Million
downloads daily,1/3rd by
Series 40
190+Countries, of which 90% in local language
350Developers with
apps that achieved
>1m downloads
80%traffic converts to a download
800+Million Nokia
Series 40 & QtDevices
in Market
50Markets with
billing from 150 operators
Nokia Store
World’s largest localized point of sales
Nokia Internal Use Only
Operator
Billing NOW
live in
Vietnam!
150operators with live
billing in 50 countries
190+markets to distribute
your app
100,000+apps on Nokia Store
Purchasing app has never been easier
Global price point:
1€ <-> 5000 VND2€ <-> 10000 VND3€ <-> 15000 VND
© Nokia 2011
Available Business Model
Free/Lite
© 2011 Nokia
Dalton the Awesome
• 3 Powers-Up
• 3 Locations
• Free
Dalton the Awesome Reloaded
• All Power-Ups
• All Locations
• Paid
Colorbox example with Dalton the Awesome on S60/S^3 Platforms
New ways to increase revenue of apps
© Nokia 2011
In-App PurchasingIntegrate payment events for try-then-buy up-sell, subscription business models, digital goods, & donations.
In-App AdvertisingMonetize apps with ads. Use your favorite ad solution to reach desired results
In-App Purchase: Multi-Purchase Solution
Available on Nokia Asha family, launchedOctober 26th 2011, and most Series 40phones going forward. Also available for Qt: Symbian^3/Anna/Belle
• 70/30 Revenue Share
• Operator Billing
• Easy way to sell digital content from within your app
- virtual goods, subscriptions, add-ons, new levels
• Convert free applications to paid ones by embedding try and buy
© Nokia 2011
© Nokia 2011
In-App Advertising
“Top publisher are generating 30k€-50k€ a month in Nokia Store with Inner-Active In-app advertising solution”--Roy Timor Rousso, VP Marketing, Inner-Active
€2
€8.5
0
2
4
6
8
10
2010 2015
Juniper Research
Monetize your app through ads – several solution providers available
© Nokia 2011
Since working with inneractive’s cross-platform and especiallyon Nokia Store, we have been witnessing ongoing & growingfigures with several of our applications. The fill rate and eCPMperformance makes us very happy to recommend inneractiveto all developers around. Make Money on your Free Apps withAds powered by Inneractive!
“
{Manish Mahajan , Founder & CEO} “Ad Requests Impressions Fill Rate Clicks CTR eCPM Net
76,885,951 59,597,673 78% 4,387,399 7.4% $1.10 $65,834.57
Success Study - Migital
Try & Buy
© Nokia 2011 / Company confidential
How to sell your content to end users using freemium model on S40 Legacy?
Why Flexion is an “Approved” T&B solution provider?
• 73 Countries – PSMS and Direct Operator Billing
• Global - Credit Card
Current Live Billing coverage
• Pricing options: pay-per-download & rental
• Real-time pricing with connected wrapperFlexible pricing
• wrapping service is fully automated and one single SKU can be deployed in multiple channels and countries
Fast to Market
• 9% conversion rates (download to purchase)*
• 12% Week on Week revenue growth since March 2011*Proven Solution
*Based on Pilot in Nokia Store
Flexion Operator billing Coverage (live in 73 markets)Albania Canada El Salvador Hong Kong Latvia Nigeria Serbia Thailand
Algeria Chile Estonia Hungary Lebanon Norway Singapore Thailand
Argentina Colombia Finland India Lithuania Peru Slovakia Netherlands
Australia Costa Rica France Indonesia Luxemburg Poland South Africa Turkey
Austria Czech Republic Germany Israel Macedonia Portugal Spain UK
Belgium Denmark Greece Italy Malaysia Romania Sweden Ukraine
Brazil Ecuador Guatemala Jordan Mexico Russia Switzerland Venezuela
Bulgaria Egypt Honduras Kazakhstan Morocco Saudi Arabia Taiwan Vietnam
© Nokia 2011 / Company confidential
Try and Buy in 2011 EA and Gameloft
Try and Buy in 2012 Only Selective Publishers
• Very Important Publishers• Co-marketing commitment
Wish to join, email your proposal [email protected]
Success is a partnership
Partnership with Mobifone & Vinaphone for Operator
Billing
10+ mil. downloads / month from Vietnam
Operator billing
2 x operators
(Vinaphone & MobiFone)
flat-rate revenue share
70%70%Operator BillingOperator BillingOperator BillingOperator BillingCredit Card BillingCredit Card BillingCredit Card BillingCredit Card Billing
NOKIA
NOKIA
Partnership with Top Universities
• 2011: 3 in the HCMC
• 2012: 2 in HN and 1 in Da Nang.
HUST PTIT DUT
MP data plan selling tool box © Nokia 2011 / Secret
From local to internationalLocal successful developer can take advantage of Nokia’s global reach and become a global success
Local developer support
NOKIA
Publishers Outreach
130+ developers
815+ applications
Technical training for local
developers
APCS HACKATHON 2012
© Nokia 2011
We help you succeed locallyLocal marketing support
* 4 local publishers has achieved 2+ million download
Supported by ONE Web Destination
Everything you need to spot and capitalize on opportunities in one place
Developer.nokia.com
In Vietnam:• Cooperation:
[email protected]• Technical support:
• http://www.facebook.com/#!/groups/viet.nok.dev/
Nokia = Your Business Opportunity Partner
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY
HERO PRODUCT FAMILIES
MADE BETTER BY LOCAL ENGAGEMENT, EVERYWHERE
Revenue Tools ONE Distrubution Channel Development Tools
Local Business Modeling Support Local Payments
Local Marketing and Merchandizing Local technical support and hands-on training
Supported by ONE Web destination: Developer.nokia.com
Thank [email protected]