Nokia Asha Developer Opportunity
-
Upload
barcamp-saigon -
Category
Technology
-
view
521 -
download
4
description
Transcript of Nokia Asha Developer Opportunity
Nokia Internal Use Only
THE ASHA DEVELOPER OPPORTUNITY
Consumers in emerging markets are willing to pay higher premiums for application downloads
Even less-affluent users in emerging markets can justify the purchase of an application if it is a key source of
information or entertainment
WHY EMERGING MARKETS?
SOURCE: Promising Growth for Mobile Applications in Emerging Markets Published on: 23rd May 2013 http://www.cellular-news.com/story/60142.php
Ovum's latest Consumer Insights Survey reveals that users in emerging markets show the
greatest enthusiasm for application
downloads.
THE OPPORTUNITY FOR NOKIA ASHA SMARTPHONES
ASHA HAS REACH EVERYWHERE
4
Top 25 download markets 2012 (ASHA + Series 40, Bubble size corresponds to download volume)
“MY MOBILE PHONE NEEDS TO BE AS FAST AS ME”
OUR CONSUMERS
Feb-13 Mar-13 Apr-13
Russian Federation
China
Nigeria
Pakistan
Thailand
Vietnam
Indonesia
Brazil
Mexico
India
Asha + Series 40 TOP 10 COUNTRIES BY DOWNLOADS
“NOW I HAVE A MOBILE PHONE ON MY OWN I HAVE FINALLY HAVE MY OWN PERSONAL SPACE”
“WE ALL HAVE SMARTPHONES TODAY. THIS ASHA IS MY LIFE, WITHOUT IT, I’D BE ALONE, WITH IT I HAVE MORE FRIENDS”
Nokia Internal Use Only
GROWING ASHA MOMENTUM NOKIA ASHA + SERIES 40 =
3 BILLION cumulative downloads so far 2 BILLION downloads in the last year
260 MILLION downloads per month on average
RAPID GROWTH in Asha’s proportion of total downloads
ASHA MONTHLY DOWNLOADS SINCE INTRODUCTION NOV 2011
WHAT ARE THEY DOWNLOADING?
Applications
Games
Action
Adventure
Arcade
Card & casino
Education
Puzzle
Sports
BusinessCity guides & mapsEntertainmentMusicNews & infoPhoto & videoReferenceSocial networksSportsUtilitiesSports
S40/ASHA REVENUE S40/ASHA DOWNLOADS
APP DOWNLOADS BY CATEGORY GAMES REVENUE BY CATEGORY
Nokia Internal Use Only
A GROWING OPPORTUNITY
EXISTING ASHA FULL TOUCH INSTALLED BASE: Millions sold and growing
THE NEW GENERATION OF ASHA SMARTPHONES: Expected to sell 100 million in the coming years *
= ONE BIG OPPORTUNITY: API remains the same for both Java and Web Apps *Nokia Press Release May 9th 2013
+ • 158 operators • 59 markets • 2.5x developer
revenue
Nokia Internal Use Only
THE NEW NOKIA ASHA PLATFORM
WHY A NEW PLATFORM?
- Faster internal development cycles via Smarterphone acquisition
- Internal housekeeping & removal of dead code
- Update to the faster Oracle JVM
- Shift from proprietary to standard Oracle APIs (excluding UI and services)
12 July 2013 / Slide no 9
Nokia Internal Use Only
SIMPLIFIED 3RD PARTY DEVELOPMENT
SIMPLE
One platform, one code, one SDK
- Count on backwards compatibility for binary code on the Asha platform.
- Use one upgradable Nokia Asha SDK for future Asha platform development
12 July 2013 / Slide no 10
CONSISTENT
Platformised hardware and software
- Depend on a defined baseline for future hardware capabilities, APIs, and codecs/media formats
- Continue using the APIs you’re familiar with, use new APIs for enhanced capabilities
UPDATABLE
Regular firmware updates
- Increase your app’s reach as the platform’s installed based grows
- Don’t wait for a new Asha smartphone launch to take advantage of new APIs
Nokia Internal Use Only
OUR PROMISE FOR THE PLATFORM:
12 July 2013 / Slide no 11
Any app written for Nokia Asha 501 will reach all smartphones
based on the new Nokia Asha platform without the need to rewrite any code.
RE-INVENTING THE AFFORDABLE SMARTPHONE
ANALYST RESPONSE
‘I’m blown away by this’ Carolina Milanesi, Gartner
‘no doubt that none of the low cost android handsets can match the quality’
Ben Wood, CCS Insights
‘It’s very fast’ Martin Garner, CCS Insights
‘Will stand out’
Francisco Jeromino, IDC
THE PRESS RESPONSE
“The smartest featurephone” “The new $99 Asha 501 aims to make smartphones even more affordable for the developing world”
“A compact phone that packs a punch at a tidy price” “It’s a highly enjoyable new OS that has a lot of potential, with details and features that are rich and well-considered”
“The Asha 501 does what Nokia would argue only it can: distill the build quality and usability of a Lumia into something with the mass market reach of an Asha”
Nokia Internal Use Only
IMPROVED MONETIZATION METHODS
12 July 2013 / Slide no 14
Freemium model: NOKIA IN-APP PAYMENT
Advertising model: NOKIA AD EXCHANGE
+ Nokia’s leading operator billing network enabling payments across the world • Billing with over 158
operators • In 59 markets • Generating 2.5x developer
revenue
MARKETING IN A BOX PROMOTE YOUR APPLICATIONS • Marketing Guides • Digital Marketing Toolkit • Create pro-quality videos, websites, Facebook tabs
Developer Success
The Payoff
• By partnering with Nokia, Twist Mobile changed their business model from a paid download model to an ad-funded model.
• Learn more about Twist Mobile’s success in this video http://www.youtube.com/watch?v=_t0zLkFMvqU
• Check out the success story on Nokia Developer Success blog here.
• Developer success stories: www.developer.nokia.com/Success
TWIST MOBILE SEES BIG PAYOFF IN NOKIA STORE (IN-APP ADS)
By the Numbers • $3.50 USD per every 1,000 impressions • Roughly $1,000 USD in daily revenue • 10+ million downloads in the Nokia Store • More than 30 free and 10 paid apps available
“We have aspirations to reach one million downloads per day and we’re fully confident we can get there with our free and paid apps.” -Virat Khutal, Twist Mobile Founder & CEO
Start developing for Asha
http://www.developer.nokia.com/Develop/asha/ Any question please contact Phong Cao: [email protected]
Thank you