16-19/11/2016Saigon Exhibition & Convention CenterHo Chi Minh City, Vietnam

POST-SHOWREPORT

2016

Co-located with:

The BiggestOfficialNo.1 internationalfoodexhibitionof Vietnam.

550stands

402

10,000sqm

exhibiting space

16countries

exhibitors

ITALYCountry

ofHonour

EXHIBITORS PROFILE

61%

35%

2%1% 1%

Asia

Europe

Middle East

Oceania

South America

Exhibitor breakdown by origin (exclusive of Vietnam) Top 5 countries by exhibiting space

Vietnam

South Korea

Italy

Japan

China

275

56

42

24

20

10.12%

30.65%

35.63%

8.56%

12.04%

3%

Grower

Processor

Exporter

Retail trade

Wholesale trade

Other

10.30%

13.90%

20.61%21.14%

10.45%

16.79%

6.81%

Beverages

Tea & Coffee

Fine Food

Food Ingredients

Food Technology

Fruits & Vegetables

Seafood

Exhibitor breakdown by business activity

Exhibitor breakdown by product sector

VISITORS PROFILE

13,189Trade visitors

11,862

1,921

international visitors

42countries

Public visitors

19%

19%

23%

16%

18%

5%

Importer

Wholesaler

Retailer

Agent/Distributor

Manufacturer

Others

Visitor breakdown by business activity

35.77%

10.84%8.25%

31.42%

1.12%1.60%

2.89% 2.15% 3.82%

1.12% 0.88%

0.14%

Management

Research/Development

Manufacturing / production/qualitycontrol

Buying/procurement

Finance/accounting/controlling

ICT

Personnel administration/administration

Sales

Marketing/advertising/PR

Logistics

Maintenance

Others

Visitor breakdown by responsibility

47.47%

32.95%

26.62%21.44%

16.10% 16.09% 16.92%21.02%

18.69%21.12%

Visitor breakdown by interest

Visitor breakdown by origin

71%

15%

9%

3% 2%

Vietnam & Asia

Europe

Middle East

Oceania

America

Visitor breakdown by interest

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

Establish new contacts

Meet existing contacts

Find new products

Monitor trends & developments

General market orientation

Further training and extend knowledge

Gather information

Monitor competitors

Seek representatives

Source technology

Place orders

Evaluate show for future participation

Others

FEEDBACK ANDEVALUATION

“We’ve met many people, potential distributors, potential clients and we have a very good feedback.Next month, we will come back here and meet up with the potential distributors and we are very

happy with that.” - Mr. Vittorio Cosma, Terre del Nero, Italy - Exhibitor

“The result is very good, the response and people’s acceptance of our products are very nice.A lot of interest has been generated regarding the distribution and franchising as well.”- Mr. Samer Salah, Maaza Int’l Co., UAE - Exhibitor

Vietnam Foodexpo is a great channel for us to expand both domestic and international market.We have found many potential distributors here in Vietnam. Besides, we have been very happy to

get a chance to meet with international buyers from potential markets such as Japan, South Korea,Germany, Spain and the United States. Business matching programmes on the sidelines are also

very effective, helping us to connect with big local supermarkets and international buyers.”- Bonnie Bee, Vietnam - Exhibitor

“I would like to visit the exhibition again. This is the first time in Vietnam and I am here for Vietnam Foodexpo.I really appreciate Vietrade [the Organiser] for very good organisation from the airport pickup service to the

exhibition service.” - Mr. Wirat Kitgarndethwut, World Quality Food Co., Ltd, Thailand - Buyer

3.35% 6.60%

25.89%

50.10%

14.06%

Very Poor

Poor

Regular

High

Very High

3.17% 5.68%

22.22%

53.63%

15.30%

Not at allsatisfied

Notsatisfied

Partiallysatisfied

Satisfied Verysatisfied

0% 20% 40% 60% 80% 100%

Creating brand awareness

Improving brand recognition

Potential orders after exhibition

Identifying trends in the industry

Developing international contacts

Seeking for new buyers

Entering new market(s)

Enhancing relationships with current customers

Supporting strategic partners

Introducing new products

Very Poor Poor Average Good Very Good

3.36% 5.22%

21.93%

58.44%

11.05%

Very Poor Poor Regular High Very High

Ratings on quality of visitors

Ratings on quantity of visitors

Overall ratings on exhibition results

Ratings on objective achievement

CONCURRENTEVENTS

Vietnam International Food Industry Conference 201617 November 2016

“Enhancing Food Qualitytowards VietnamFood Branding”

2 key issues:

Food Quality and SafetyVietnam Food Branding Strategy

250+Participants

Top experts in thefood and beverages industry

Food and Agriculture Organizationof the United Nations (FAO)

Centre for the Promotion of Importsfrom developing countries (CBI)

Ministry of Agriculture and RuralDevelopment of Vietnam (MARD)

EuroMonitor International

Food Associations

Food Enterprises

Business meetings on the sidelinesof the Conference

200companies

Top Retailers in Vietnam

AeonLotte Mart

CJMetroBig CSatra

Importers from

Spain Poland

UAE MalaysiaLebanonVietnam

20 300+meeting tables transactions

Seminar on Investment Promotion For FoodProcessing Industry in Vietnam

16 November 2016

2 paneldiscussions

Investment potentialsof Vietnam’s Food

Processing Industry

Incentives and opportunitiesfor investing in Vietnam’sFood Processing Industry

200+international

and localfood companies/

organisations

Seminar “Italy and Vietnam for Food Quality and SafetyFeeding Innovation”

18 November 2016

A featured seminarof Italy as

the Country of Honour

Cooperation betweenItaly and Vietnam intechnology transfer

for food industry

Saigon InternationalCooking Contest201618 November 2016

Local Ingredients, Global dishes

Vietnamese food to the world

SEE YOU AGAINAT VIETNAM

FOODEXPO 2017

15-18/11/2017

Saigon Exhibition & Convention CenterHo Chi Minh City, Vietnam

Co-located with: