Using Videos to engage students in the Common Core Drew Warden.
Videos, Texts and More: New Ways to Engage Talent on Social
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Transcript of Videos, Texts and More: New Ways to Engage Talent on Social
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A LITTLE ABOUT JESSICA:
Jessica Miller-Merrell Founder of
@jmillermerrellForbes Top 50 Social Media Power User, HR, Recruiting & Workplace Evangelist. Divergent Thinker.
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How to incorporate live video on Snapchat, Instagram, and Facebook into your recruiting efforts
Creative ways to build engagement (we’re talking emojis and more)
How to keep in touch through the apply process via texts and social
YOUR TAKEAWAYS:
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TIME SPENT ON SOCIAL
2016 Nielson Social Media Report
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THE COMPLEX RECRUITING UNIVERSE
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THE CANDIDATE LANDSCAPE
Mobile first worldResources at their fingertipsCandidates expect experiencesCreativity wins!
IBM Mobile First Portfolio
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OUR AGENDA:
TOPIC 1: LIVE VIDEO
TOPIC 2: GETTING CREATIVE
TOPIC 3: CANDIDATE ENGAGEMENT
TOPIC 4: METRICS AND MEASUREMENT
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INCORPORATING LIVE VIDEO: THE GIRAFFE CAM
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THE BENEFITS OF LIVE VIDEO
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POWER OF SHARING THE EMPLOYEE VOICE
2016EDELMAN TRUST BAROMETER
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FACEBOOK LIVE: FIU BUSINESS CAREER SERVICES
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TWITTER & PERISCOPE: #THEAHALIFE
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SNAPCHAT: AOL AND #BUILTBYGIRLS
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INSTAGRAM STORIES: INSIDE ZAPPOS
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WHAT VIDEO PLATFORM SHOULD I USE?
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GETTING CREATIVEGETTING CREATIVE: AT&T
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GETTING CREATIVEVIRTUAL REALITY: GAP
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GETTING CREATIVEWHERE TO START
1. Know your audience 2. Get an executive sponsor3. Research the marketplace4. Lighthouse your idea5. Focus on metrics
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GETTING CREATIVETHE END-ALL BE-ALL: EDCALS
Used to organize and plan your content
Helps focus your efforts
Allows time for content and graphic creation
Can be as simple as a Google doc
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CANDIDATEENGAGEMENT
US Social Content Ratings, 2016
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CANDIDATE ENGAGEMENT:AUTOMATION IS YOUR BEST FRIEND
STEP 1: Leverage your ATS
STEP 2: Create message templates, like SMS
STEP 3: Use CRM, Gmail or Chrome Extensions
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FOCUS ON MOBILE TO ENGAGE CANDIDATES
Non-HTML emails
SMS
Customized messaging
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MEASUREMENT & METRICS: GOOGLE ANALYTICS
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MEASUREMENT & METRICS
Source of hire
Impressions
Conversions
Engagements
Clicks
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Social recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.
FINAL THOUGHTS
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