Video Workshop May20

Firefox 3.5Launch Team:

VideoWorkshop

May 20, 2009

Alix FranquetJohn Slater

Firefox 3.5 Launch Team: Video Workshop5/20/2009 2

Why Videos?

Great way to communicate whatMozilla is all about


Why Videos?

Open video is a keyfeature of Firefox 3.5


Why Videos?

Fun!


What Videos?

Highlight the Mozilla community:• Fastest Firefox

• Testimonials

• On the Street interviews


What Videos?

Showcase Firefox:• Screencasts

• Tour of Firefox 3.5


What Videos?

<your project here!>


Where Will the Videos Be?

http://www.mozilla.com/en-US/firefox/video/



http://www.spreadfirefox.com/



All over the web:• Facebook

• YouTube

• Vimeo

• DailyMotion

• etc


Fastest Firefox


What is Fastest Firefox?

• Big community marketingproject for Firefox 3.5


What is Fastest Firefox?

• Three videos from speedyworld record holders + one

community compilation video


Video Sneak Peak!


Fastest Firefox - Goals

• Show off Firefox 3.5’s speed

• Show off the Mozilla community

• Create buzz for 3.5 launch


Fastest Firefox - Timing

• Release initial video: June 1

• Release other two videos ~1week apart

• Release community video ~1week after 3.5 launch


Video Sneak Peak! (again)


Fastest Firefox: End of Video


Fastest Firefox: Landing Page


Fastest Firefox: Upload Page


Here’s Where You Come In

• Think of your fastest talent

• Film it in a 30 second video

• Go to www.fastestfirefox.comto upload it


What Will You Get?

• Everlasting fame & glory

• Satisfaction in helping Firefoxand the open web

• A Firefox 3.5 t-shirt! (if we useyour video)


My Firefox, My Words

Text and Video Testimonials:

• Why do you love Firefox?

• What’s your favorite switch story?



Examples:

Campus Reps“On the Street”

Mozilla BrazilCampus Party



Follow the project on Sfx:

http://www.spreadfirefox.com/myfirefoxmywords


Filming Tips

Tutorial:http://videos.mozilla.org/serv/marketing/MozVideoTutorial.mp4

http://videos.mozilla.org/serv/marketing/MozVideoTutorial.ogg

Quick Tips:

Equipment Sound Lighting

Set up Askingquestions

MediaRelease


Technical Tips

• Always keep a high quality copy of yourvideo - we may ask you for it!

• Formats to submit: mp4/h264, mov, wmv

• We’ll take care of the Open Video encoding


What’s Next?

Fastest Firefox and Testimonials will be openfor submissions shortly - start filming!

Contact us:

• John Slater - [email protected] - irc: jslater

• Alix Franquet - [email protected] - irc: alix

Video Workshop May20

Technology

Transcript of Video Workshop May20