Video Marketing for Self-Storage: Get Real Online
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Transcript of Video Marketing for Self-Storage: Get Real Online
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Video Marketing for Self-Storage:Get Real Online
Rachel Greenfield, Marketing Analyst
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YouTube culture sells.
Evian + Dancing Baby AT&T + Cats
Kia + Hamsters + RobotsSprint Android + …Cats
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http://www.youtube.com/watch?v=2HrQbjPjbBA
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Self-storage is entertaining. Really.
“Toby Jones’ Big Ass Truck Rental and Storage” meme
Rainn Wilson in “Self Storage”
“Esposito” full-length movie “Self Storage” web TV series
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Local focus + REAL humor = win.• Be in on the joke.• Find gray area between
realness and rigid professionalism.
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http://www.youtube.com/watch?v=_cj2KAy2QS8
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Video made blenders interesting.
“We have definitely felt an impact in sales.”—Tom Dickson, Blendtec founder and star of Will It Blend?
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Video lives and works everywhere.– Share on website, blog, social, directories– Viewers experience your business– Add value through education
• Potential tenants find you in search:
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The Welcome Video– Tour &/or how-to– Focus on experience
over self-promo– Write, practice script– Remember CTA
Creativity is hard. Being you isn’t.
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http://www.youtube.com/watch?v=zdSGTCTnd0Q
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ACTION!Anything that
shoots videoTripod (?)Microphone (?)
Done.
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Editing makes your vision real.
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Listen up!
♬ Ignore copyright laws, and YouTube may silence you. ♬
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http://www.youtube.com/watch?v=Fc1aK_sH278
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Distribution: Win those eyeballs.
• Upload to YouTube, Vimeo, Funny Or Die• Send the right signals to Google embed and crosslink
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Self-storage video SEO is a largely untapped opportunity. Be the first or best in your geo.
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Promotion: Social share, etc.
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Ask your network to share videos.
•Staff friends and family
•Local organizations
•Local bloggers/reporters
•Industry peers
•Current tenants
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Does it work? Tracking + Analytics
• Exclusive promo• Unique phone #
• Call tracking• http://callfire.com
• Unique URL path• Google Analytics
• Advanced tracking• http://wistia.com
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Fun ideas for the road.• User-generated content: Have
customers send in videos• Hold contests for the best idea• Poke fun at the mundane, make it
interesting: “Eye in the sky”• When in doubt cute animals
Bye!
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701 Brazos St., Suite 700Austin, TX 78701
Direct: (954) [email protected]
Video resources: http://blog.sparefoot.com/video
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