CAPTURE INTERACT SHARE

Video Marketing Of Things

Helping clients understand the importance of video is always needed. And continue to educate?

You don’t need big budgets or huge production teams. Less can do it!

Tell a story that is understandable, shareable and memorable

10. Improved SEO

9. Stronger Consumer Attention

8. Higher Engagement

7. More Video-favored Technology

6. Greater Optimization Opportunities

5. Higher Retention Rates

4. Better Email Click-Throughs

3. Rise in Accessibility

2. Stronger Emotional Connections

1. Increased Customer Conversions

Source: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

THE STRENGTHS OF VIDEO STORYTELLING

CASES AHEAD

NORDIC STARTUP CONFERENCE

Purpose:

Promotional Video for awareness and sell out

venue (500 visitors) average price €300

Budget:

No budget available

Time:

3 days for pre-production, production post-

production

3 weeks before open doors

Results:

Before video tickets sold = 260

After video tickets sold 625

What do you think of the format?

How does the viewer feel?

Does it serve its purpose?

THE VEG EFFECT

Purpose:

Documentary from food brand

MorningStar Farms chronicles 5 people’s

story in its new docu-series “The Veg

Effect,” in which they are trying to get

people to eat more vegetables

What do you think of the format?

How does the viewer feel?

Does it serve its purpose?

THE PERFECT LANDING PAGE

Purpose:

Animations videos to educate and

stimulate the viewer and increase the

clickthrough rate and likes for Facebook

community

Results:

Page promotion without video

Views = 2130

CTR = 28%

Likes = 21%

Page promotion with video

Views = 8240

CTR = 56%

Likes = 34%

What do you think of the format?

How does the viewer feel?

Does it serve its purpose?

STORYTELLING AT ITS BEST

5m organic views in 5 years

18.000 LIKES

3200 COMMENTS

What do you think of the format?

How does the viewer feel?

Does it serve its purpose?

Attraction

Attention

AffectionExcitement

Time

INTERACTIVE VIDEO IS THE

FUTURE

An opportunity for viewers to not just

watch, but to click, swipe and otherwise

engage via call-to-action overlays, or a

series of overlay elements. Need to see it

in action?

What’s in it for brands?

Interactive videos are that much more

memorable – because “doing” is active,

versus just watching, which is passive,

and we remember actions more readily.

Even when it’s a simple click.

Interaction rates can even – quite

impressively – outperform basic banner

ads. Whether you’re using a simple

website click-through, lead-capture

forms, or even mini-games, you can

measure results in a way that standard

video doesn’t allow.

Video Marketing Cheatsheet

Audit Plan & Strategy Pre-production Production Post production

Available assets

State of affairs

(analytics)

Potential

Persona mapping (tie

in with other

marketing initiatives)

Goals

KPI’s

Resources

Content

Developing the story

Format, scheduling &

distribution

Location

TEAM

Shoot

Re-planning

Set up of tracking &

measurement tools

Optimization

Optimization /

Editing

Publishing content

Review of KPI’s

Making good content is about about detection of what's interesting to the target group and create the possibility to engage with the content.

Your video content should fit into your wider marketing strategy

Your video content should complement all your content assets and be in line with your brand tone

Your video content needs to be timed and distributed right to achieve the best possible results

Video Public Service Announcement

Animations

Vlo

g

Documentary / Reality

Event / Promotional

Brand Films

Personalized Videos

TYPES OF VIDEO CONTENT FOR EVERY STAGE OF YOUR MARKETING FUNNEL

Helping clients understand the importance of video is always needed. And continue to educate?

You don’t need big budgets or huge production teams. Less can do it!

Tell a story that is understandable, shareable and memorable

IF YOU REMEMBER IT. WILL YOU SHARE IT?

WILL YOU DISTRIBUTE IT?

WILL YOU OFFER IT?