VIDEO ANALYSISARTIST: ALI AZMAT

GENRE: ROCK

By: Syeda Bint-e-Zahra

Group# 7

“NA RE NA” Story line:

Ali is playing the main role in the video. Starts with

the death of the main character and video proceeds

when whole life flashes before his eyes when he is

about to die. In Ali's case doctors manage to save

him. Rest of the video is filled with symbols marking

events in his life that do not particularly connect in

any specific order. In addition the Devil and Angel

are shown in various scenes depicting the good

and bad things he's done in his life or temptations

you could even say.

“SAYYONI”

Story line:

It’s a story of an individual who faces great deal of

hardships in his life since his childhood. He is

kidnapped by a terrorist who tries to put bomb in his

school bag but manages to escape. Since he

looses track of his own house therefore he take

refuge in a shrine. Even there people throw stones

at him and he is humiliated publically. He is a

person who can not leave peacefully and is tortured

by the hands of life till he is alive. The video is

mainly supported by the band shots and whirling

dervishes of Turkey.

Mise en scene:

oIn “na re na” its kept black

mostly with shades of dark

colors.

oIs dark with a combination of

dark colors and yellow effect

where the video is in natural

setting.

Lighting:

oThe lighting is dark which

adds more drama and

seriousness to the video in

case of “na re na”.

oLighting is mainly dark –

low key lighting with a fill

light or a simple reflector.

However there are

contrasting bright natural

lighting-high key lighting.

Therefore, the video is a

combination of high key

lighting and low key lighting.

Costumes/makeup:

oSpecific costumes for every

character. Costumes and

makeup are playing a very

important part in the video of

“na re na” to support each

character’s role in the story.

oThe characters are dressed

according to their role and they

are wearing mainly “shalwar

kameez” to promote their

culture. Whirling dervishes are

wearing their white frocks and

red caps. The band is also

dressed in white

Special effects:

oIn “na re na” there are no

particular effects used and

the video is not a technical

work instead emphasis is

laid on direction and

camera angles by showing

the symbols in such a way

that they make sense to

the viewer.

oThe special effect used

in this video is that it is

shot in the old age film

style with some black and

white shots in between.

CONCLUSION

“na re na” is a song from Ali Azmat’s solo album social circus which was released in 2005. The videos in album as the name suggests were mainly based on the social flaws in the society. “na re na” has outstanding video and won the Best Video award in Pakistan.

“SAYYONI” Junoon recorded their fifth album, AZADI in 1997. Junoon's manager, Shehryar Ahmad, secured the band its first international record deal, with the Azadi album, meaning freedom, being released by EMI/VIRGIN RECORD, and making it Junoon's debut album in India. "Sayonee", the first single off Azadi, became an instant hit in SOUTH ASIA and the Middle East, shooting to the top of all the Asian charts, and staying at #1 on both CHANNEL V and MTV Asia for over 2 months. As the name suggests it basically emphasizes on bringing about revolution and how we should act as free individuals of our own will.

Both the videos convey a diverse message through different editing techniques and Mise en sen used in each video.

THANK YOU!