VICTORIA’S SECRET

Paige Dwyer

ABOUT THE COMPANY

Women’s Fashion Store

Part of Limited Brands

ABOUT THE COMPANY

Responsibility

“The bottom line is only one measure of our worth.

Doing good and improving lives is an important part

of our culture…it gives us purpose.” Quoted off of Limited Brands website

http://www.limitedbrands.com/responsibility/our_responsibility.aspx

BIG IDEA

Faith

Loyalty

High Quality Products

TARGET AUDIENCE

Women ages 18+

More specifically 18-35

Women that want to feel sexy

KEY PERFORMANCE INDICATORS

Mass Advertising

Increase Sales

Loyal Customers

HO

WC

AN

WE

DO

TH

IS?

Tools

And

Tactics

Social Media

The Angels

HO

WC

AN

WE

DO

TH

IS?

Tools

And

Tactics

Behind the Scenes Footage

Contests

BUDGET

New Media Group

40 person staff

Divisional Sales

4-5%

Campaign

$10 million

$120 million

$40 million

$110,000/day

Where How Much

ALL SUMMED UP

Have Trust In Victoria’s Secret

Utilizing Social Media

High Quality Material