Victoria’s Secret PINK 2016 DIGITAL MARKETING STRATEGY

Background

Victoria's Secret is an iconic specialty retail brand that needs no introduction. Our name has become synonymous with all things feminine and sexy–from lingerie and sleepwear, to beauty products, to swim, sport and beyond. Whether shopping our stores, catalogue or website, or watching the Victoria's Secret Angels on the runway of the world's biggest fashion show, Victoria's Secret brings fantasy to life.

Target Group

Young, college-aged middle class woman. (ages 18+)

FUN, OUT-GOING, FREE SPIRIT

bright, flirty colors and patterns. Trendy and fun styles

The Budget

Budget Allocation

SEO PPC SOCIAL MEDIA MOBILE EMAIL

KPI

The BIG Idea

Increase loyalty by promoting less obvious products and interacting with customers online.

Social Media

PPC

Adwords

SEO

Mobile and Email

Conclusion