Victoria’s Secret
10
VICTORIA’S SECRET Paige Dwyer
-
Upload
paige-dwyer -
Category
Documents
-
view
79 -
download
0
Transcript of Victoria’s Secret
VICTORIA’S SECRETPaige Dwyer
ABOUT THE COMPANY
Women’s Fashion Store
Part of Limited Brands
ABOUT THE COMPANY
Responsibility
“The bottom line is only one measure of our worth. Doing good and improving lives is an important part of our culture…it gives us purpose.”
Quoted off of Limited Brands website
BIG IDEA
Faith
Loyalty
High Quality Products
TARGET AUDIENCE
Women ages 18+ More specifically 18-35
Women that want to feel sexy
KEY PERFORMANCE INDICATORS
Mass Advertising
Increase Sales
Loyal Customers
HO
W C
AN
WE D
O T
HIS
?Tools
And
Tactics
Social Media
The Angels
HO
W C
AN
WE D
O T
HIS
?Tools
And
Tactics
Behind the Scenes Footage
Contests
BUDGET
New Media Group 40 person staff
Divisional Sales 4-5%
Campaign
$10 million
$120 million
$40 million $110,000/day
Where How Much
ALL SUMMED UP
Have Trust In Victoria’s Secret
Utilizing Social Media
High Quality Material
