1. He is the founder of Global Technology Venture Ltd in 2000 and currently holds board seats in GTV, Mindtree, Liqwid Krystal, Way2wealth and Ittiam.

2. Siddhartha was awarded the Entrepreneur of the year for 2002-03 by the Economic Times, for crafting a successful pan- Indian brand from a commodity business. He succeeded in giving the Indian consumer a new lifestyle experience, which is within the reach of the common man. 3. In 2011, Siddhartha was awarded the NextGen Entrepreneur by Forbes India for transforming a commodity business into one of Indias largest retail brands. 4. He is the owner of the dark forest furniture company, Daffco with a majority of stake in Sical logistics. 5. SWOT ANALYSIS 6. STRENGTH -Established business family -Educated with Top Degree MBA -Political Connection( father- in-law) 7. WEAKNESS Brand association joint venture with International Coffee chairs Starbucks , Costa Coffee , Barista etc. for rapid expansion throughout India. Vertical integration No Outsourcing Bad hand at Forex Markets Unmotivated Human Resource and lack of soft skills which is much desired in Hospitality Business Not skillful hand in overall ambiance development at the shops resulting in distant customer perception Lack in understanding that a cup of coffee is orbited with bundle of services. 8. OPPORTUNITY Mumbai exposed to financial market J.M.Financial Realized the opportunity early on Growers selling land to Siddhartha $7 b- $100 b retailing coffee Niche market segment Boys & Girls Lifestyle experience for middleclass Bollywood association , Inter related CHANNEL[V] & singers 9. THREAT Internal : Coffee drinking lowers down , launch commercial coffee shop No price differential for substitute's at coffee shop External : Inconsistent pricing Lack in customer responsiveness