Executive Summary• Our mission is to will provide a friendly, comfortable

atmosphere where the customers can receive quality food, drinks, and service at a reasonable price.

• Our café will offer a variety of choices to the customers. Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks, and tea of all sorts will be available.

• The café will also serve deli-style breakfast sandwiches with the freshest ingredients, muffins, croissants, cinnamon rolls, coffee cake, and other tasty treats.

• Coffee Spot Café will be open from 6:00 A.M. to 6 P.M. Sunday-Saturday.

Goals and Strategies

• Short-term goal: Use the quality of our service and advertising to soon become well-known throughout Connersville.

• Long-term goal: Expand the business to other locations and include catering.

• Strategy: Work hard to have the best-tasting coffee, treats, and service in town and surrounding areas.

SWOT Analysis

• Strengths: Reasonable prices, wide variety of coffee and drinks, a lot of home-made treats

• Weaknesses: Turn down in the economy, start- up costs, new business, no reputation

• Opportunities: Job opportunities for the many unemployed in Connersville, catering

• Threats: Gas stations, McDonalds, Brian’s Bookstore, and other local restaurants SWOT Analysis

Location

• The location of my business will be in kurukshetra sector 17. Near kessel mall.

• Because lots of youngster and families come there for shopping and entertainment.

• It is also near to MC building lots of people come there for official purpose..

• Main market is very near to it.

Market Analysis

• Target Market: My target market will be to anyone who enjoys coffee, but I will mainly target people age 18 and older, both male and female, and who are of the working class.

• Competition: In Kurukshetra other than café coffee day no other coffee bar is open, so no more competition is there.

• Market Trends: Coffee consumption in India has increased from 55,000 tones to 75,000 tones in the last three years. India is sixth largest producer of coffee in world coffee retail formal is growing at 10 to 12 percent a year Organized coffee retail business-Rs 25 bn.

Menu Design

Hot Coffee

Espresso Rs60

Macchiato Rs45

Cappuccino Rs40

Café Latte Rs70

Chococinno Rs60

Café Mocha Rs80

Irish Coffee Rs80

Cold Coffee

Sweet Mint Rs90

Cold Sparkle Rs90

Brandied Banana Rs90

Tropical Iceberg Rs100

Iced Eskimo Rs100

Granitas

Blood Orange Rs40

Cool Blue Rs35

Pineapple Crush Rs40

Emerald Ice Rs40

Ruby Surprise Rs45

Smoothies

Mango Colada Rs80

Strawberry

Colada Rs100

Cremosas

Litchi Rs

Ginger Spice Rs

Pina Colada Rs

Ice Creams

Vanilla Rs40

Chocolate Rs50

Butterscotch Rs50

Seasons Best ----

Quick Bites

Samosa Rs10

Puff Rs10

Veg-Pizza Rs90

Chesse-Pizza Rs130

French Fries Rs60

Kathi Roll Rs60

Wraps Rs60

MENU

Cremosas

Granitos

Smoothies

Product Serving Size

• Hot Coffee ------ 150 ml

• Cold Coffee ------ 250 ml

• Smoothies ------- 150 ml

• Granitas ------- 250 ml

Start Up Cost

RENT -1,00,000 P.A

LAIBRARY COST-1,50,000 P.A

SPORTS HALL COST-1,50,000 P.A

WAITER’S SALARY-

(6000 x 4)2,88,000 P.A

ELECRICITY BILL-50,000 P.M

REPAIR & MAINTAINANCE-30,000 P.A

RAW MATERIAL-40000 P.M

ADVERTISEMNET EXPENSES- 50,000 P.A

FIXTURES & FURNITURE-5,00,000

TOTAL-13,58,000

SOURCE OF FUND

• TOTAL COST-13,58,000

• RESERVE-1,42,000

• CAPITAL:

• VANDNA VERMA=300000

• DIWAKAR SAINI=300000

• VIKAS SINHMAR= 300000

• ABHISHEK SINGH=300000

• PRITI VERMA=300000

Interior

Café Library

Some Key Points:

• Monthly membership pack Rs400

• One hour charge Rs30

• Annual pack Rs4500

• Only magazines and newspapers

Café Play Mania

Some Key Points:

• Games included:

• Snooker

• Table tennis

• Air hockey

• carom

• Per hour charge Rs150

• Monthly membership pack for Rs2,000

• Annual membership for Rs20,000

Merchandising:

• Caps

• T-Shirts

• Bags

• Mugs

• Coffee Filters

• Coffee Powders

• Coffee Mints

• Pens

Marketing Plans

• Distribute pamphlet in local newspapers

• Adds on local cable TV channels

• Posters in city, sectors, university, NIT and colleges etc.

• Hoardings around the city