Alex Lennard and Jamie Chirio

Verve Energy

8/1/2012

2012Verve Training Material

IntroductionThe reason for creating this Training Document is to inform

everybody in our down lines exactly what Vemma is about, how the company works and all of the little quirks which help promote and sell the product. Most importantly, we need to be able to work as a team. Everybody in Verve/Vemma has the responsibility of being able to explain and promote this opportunity in their own in due time. We understand that you may not be able to explain it all but remember, we were once in the same position as you. Although, we did not have these documents that we are providing to you in order to make learning this business model easier, we strongly encourage you to study and learn the details within this document. With that being said, let’s begin…

What is Vemma?Vemma was started in Scottsdale, Arizona in 2004 by the

company’s founder and CEO, B.K. Boreyko. In 8 years the company has expanded to over 59 international countries.

B.K. is an icon in the health and wellness industry as well as the network marketing industry. He actually brings a lifetime of network marketing to the table, growing up with his parents who created multi-million dollar distribution networks.

BK Boreyko's father passed away of heart disease and his mom of cancer, the 2 leading causes of death and disease in the United States. Following this BK went out with the goal to create a supplement that would help prevent the onset of these diseases. He contacted a group of scientists, headed by M.D. and Ph.D. Dr. Yibing Wang, to create this perfect combination of vitamins and minerals. BK's main goal is to promote a product that helps others live longer, healthier lives, as well as help people reach financial freedom through personal development.

The company now consists of more than 100,000 brand partners, and upwards of 1500 which are college students

that are spread dominantly across Arizona and the West Coast, along with Michigan and the Mid-West. Verve was released in July 2011 and has just recently hit the college/high school markets outside of Arizona.

Vemma is an acronym that stands for: Vitamins-Essential-Minerals-Mangosteen-Aloe

There are 12 full-spectrum vitamins, 65 plant-sourced minerals and over 40 anti-oxidants all condensed into a 2 oz daily dose located in each of VEMMA’s products.The Verve Energy Drink was designed to capture a generation of people not solely interested in supplementation, but those who use energy drinks and its 5 billion dollar industry. This is one of the many reasons that the timing to take advantage of this business opportunity is now! There is a huge void in what is available for our generation regarding supplementation. There is not a product that comes even close to what Verve can offer. Also, Vemma will be co-partnering with Children’s Miracle Network as a fundraiser to help over 17 million children a year.

Did you know that you would have to eat all of the following fruits and vegetables to receive everything in the VEMMA formula which is in each and every Verve?

1 orange to equal the amount of Vitamin C5 avocados to equal the amount of Vitamin E2 stalks of broccoli to equal the amount of Iron28 eggs to equal the amount of Vitamin D½ cup of spinach to equal the amount of Vitamin A2 cups of peas to equal the amount of Thiamin9 medium bananas to equal the amount of Riboflavin 31 oz. of cheddar cheese to equal the amount of Vitamin B-123 large potatoes to equal the amount of Niacin30 cups of tomatoes to equal the amount of Folate1 large watermelon to equal the amount of Vitamin B-619 medium mushrooms to equal the amount of Pantothenic Acid

This is in just ONE can of verve/2 oz serving of VEMMA…

Because it is liquid we are getting 98% absorption vs. hard composite pills that give us anywhere from 10-20% absorption.

Sponsors and Credibility

The credibility and notoriety this product has received is astounding!

Men’s JournalMen’s Journal named the original Vemma formula (which is in a Verve) the “Best Available Super Juice.”

Miss Fitness MagazineNamed Verve product of the year!

Dr. OzDr. Oz. argues that Vemma is the best multi-vitamin available because while you are getting your daily dose of Vitamins and Minerals, you are also getting Mangosteen (the “super fruit” from southeast Asia), along with the legendary healing powers of Aloe Vera and Green Tea (which are also in a Vemma/Verve)

NBAVerve is the official energy drink of the Phoenix Suns and the Charlotte Bobcats

Phoenix Sun’s Stadium has a Verve lounge where members of Vemma are free to go if they attend a Sun’s game.

The Phoenix Suns deal with Verve puts the team in a distributor role

Bobcats Sports and Entertainment (BSE) President and Chief Operating Officer Fred Whitfield announced the organization has entered into a new multi-year

marketing partnership with Vemma Nutrition Company.

NHLOn October 10th, 2009, the Phoenix Coyotes launched the 2009-2010 NHL hockey season with Verve, their official energy drink

World Famous Businessmen who believe in Vemma and Network MarketingDonald Trump, Robert Kiyosaki, and Darren Harding

Who’s Buying and Why?

The typical consumers of Vemma and Verve are adults, parents, college students, and high school students

Adults and ParentsThis demographic is mostly working with the Vemma formula, but sometimes Verve. Adults and parents most likely are taking a multi-vitamin already. As mentioned before, Vemma is the best multi-vitamin available. So whether they are buying Vemma to improve their health or to make a little secondary income, they will be helping someone’s business grow. Most adults who become involved in Vemma are looking for that way to make a secondary income because the key to true wealth is multiple forms of income.

College and High School StudentsCollege students are going to graduate college with a great degree but only 50% of those graduates are going to be employed in a job that they are qualified for. The other 50% is going to be either unemployed or underemployed.

Examples of Underemployed Chemical Engineer at Ace Hardware Marketing degree working at Reebok Mathematics degree working at

McDonalds 66% of college graduates end up living in their parent’s homes again.Most of us are making a $20,000+ a year investment in college. After 4 years we are down $80,000+ and we still only have a 50% gamble that we are actually going to make it.

Our generation is looking for a way out. We were always told to go to college, get a degree, fill out a resume, and hope to get a job. This system is flawed.Who’s to say that we can’t go to college and get a degree, but at the same time be social and work hard to build a residual income that we can lean on for the rest of our lives!Most students work in food service or manual labor, getting paid minimum wage and working for a boss that gets paid to constantly correct everything that you are doing wrong. We are an evolved generation and we look for ways to make life easier for us. You can work hard in Vemma and it will help you your whole life.

“Work hard now while others won’t, so we can live the lives later that others can’t.”

One thing that we make sure to mention is that Verve will cure even the worst of hangovers! You can ask any Brand Partner (over the age of 21 of course) and they will all contest to this being the “magical” cure.

The reason behind the curing of hangovers is because when drinking alcohol, the body excretes all of the nutrients within an individual. With this being said verve replenishes all of these vitamins and minerals allowing for a headache free morning.

Word of Mouth Advertising

Rather than spending hundreds of millions of dollars per year on marketing and advertising, Vemma spends nothing. Vemma has no marketing or advertising departments, they also do not have any billboards, commercials, or print ads. Vemma PAYS US as “brand partners” to do their

marketing for them. We use the most effective form of advertising; word of mouth.

We like to use the example of seeing a new movie in relation to word of mouth advertising.

If I go and see a new movie that has just been released into theaters, for example “Transformers,” and I really like that movie, the first thing that I am going to do when I leave that movie is GO AND TELL A FRIEND about that movie and how much I liked it. Accordingly, that friend I told is going to trust me because I am their friend and I am standing in front of them with a personal testimonial about how much I enjoyed this movie. People trust testimonials.And now because my friend went to go see that movie, let’s say two weeks later, I get a check in the mail for the producer of that movie for a few dollars and a note saying, “Hey. Thanks for telling your friend to go see this movie. It means a lot to us because word of mouth advertising is the most effective form of advertising.”This is essentially how Vemma pays us as brand partners

We are not trying to get consumers to spend more by purchasing this product.We are trying to get people to redirect their dollars from red bull, monster, coffee, mountain dew, etc. to a healthy alternative like Verve or Vemma.

With the onset of things such as DVR, consumers will go out of their way to find their way around commercials and advertisements. People will fast forward through commercials, mute/turn down the radio for ads, or even flip past any ad that does not catch their eye in a magazine. This is why word of mouth advertising is the most effective way to market this product. People trust other people’s experience with a product. They are more likely to believe you if you personally used the product, as opposed to a commercial or advertisement about that product.

Red bull spends over $900 million a year in advertising and marketing alone. Vemma spends zero with the exception of paying us to do it for them. Word of mouth advertising is the way that Facebook and Myspace came about. No one ever advertised these things. Friends told friends… who told friends… who told friends to check it out and that’s why they have been so successful.

What Sets Vemma Apart?

Vemma is a very particular company that sets itself apart from the rest of the competition. The single most unique part of their business structure is that it works with a Binary Compensation system. What this means is that a Brand Partner cannot have more than two teams located directly under them at any given time. Other Mult-Level Marketing Companies have anywhere between three and eight teams located directly under them which makes it extremely difficult for any member to make the business profitable for them. A result of this two team system there is a complex of interdependence created between each and every Brand Partner (in order for me to make money I need to make sure that you make money!). This is what creates a team like attitude between all brand partners which not only helps create leaders but also creates team players. Aside from this, Vemma has no sign up fees, no deactivation fees and actually has a 30-day empty can refund, what this means is that if within 30 days a Brand Partner does not like the business model or how it works for them then they can send back their empty cans and will have all money (aside from shipping costs) returned to them. While returning your cans is always an option, only 2% of orders are actually sent back to Vemma which just goes to show the quality of the product.

How You Get Paid!There are eight different ways that Vemma pays its Brand Partners and

each Brand Partner is paid on a weekly basis for 4 consecutive weeks followed by a 1 week grace period. This grace period gives time for the Brand Partners next shipment to be received and marks the time in between the rank advancement periods. Payment can be sent in two different ways; the first type of payment is through paychecks that will be sent on the weekly basis while the second method is direct deposit which can be setup under the My Account tab in your back office. The term “QV” stands for Qualifying Volume and has the same meaning as “reward points,” this is simply the amount of points each product is worth.

Fast Start Bonus

The fast start bonus is the only type of immediate income paid out by Vemma and also happens to be the most simple. For every Brand Partner that you PERSONALLY enroll, you will receive an additional $20 on your next paycheck. For a Brand Partner to qualify to start making money they must (1) be purchasing 120 QV worth of product every month and (2) must have personally enrolled a brand partner on both their left and right legs.

Cycle BonusThis is the largest source of LONG TERM income and also happens to be the most complex but don’t worry it’s not all that hard to understand. In order to qualify for the cycle bonus there must be a ratio of QV on both the left and right legs. It does not matter which but on one team there must be 360 QV (Power Leg) and the other team must have 180 QV (Profit Leg). Assuming each Brand Partner you are enrolling is worth 120 QV then you will need a 1:2 person ratio from the profit leg to the power leg to make maximum income. For every Cycle Bonus completed you will be paid $22-$25 on a monthly basis and the payment will be made on that same week of each month.

Enroller Matching BonusThe Enroller Matching Bonus is paid out to Brand Partners who (1) are qualified with 120 QV (2) have personally enrolled 4 active Brand Partners with at least one enrolled on both legs. When qualified, the Enroller will be paid 10% of the enrolled Brand Partners’ Cycle Bonus earned amounts.Second Tier Matching Bonus is paid if the Brand Partner follows all above requirements with the exception of having 6 personally enrolled active Brand Partners. When this happens the Brand Partner will earn on 10% on their 6 personally enrolled Brand Partners Cycle Bonus earned amounts, as well

as 10% on these Brand Partners’ personally enrolled Brand Partners Cycle Bonus earned amounts. Limitations: A Brand Partner cannot earn both Enroller Matching Bonus and the Second Tier Matching Bonus on the same downline Brand Partner.Tier Matching Bonus Cap: Earnings of Matching Bonuses up to $5,000 USD in a 4 week rank advancement period will not require additional structure or rank qualifications. Although, if the Matching Bonus exceeds $5,000 USD in a 4 week advancement period then the Brand Partner must earn and maintain the “Paid As” rank of Platinum or higher.

Momentum BonusMomentum Bonus is paid out when a Brand Partner has 500 reward points consisting of Auto-delivery and/or Builder Pack orders from enrollership volume on each side of your business. These reward points must be from Brand Partners that you have personally enrolled, or from people that your personal enrollments enrolled and so on. The dollar amount paid for the Momentum Bonus varies from rank to rank, as you rank advance the amount paid for the Momentum Bonus will increase… Bronze- up to $100, Silver- up to $200, Gold- up to $300, Diamond- up to $400, and Platinum will be described in the Platinum Club.

Builder Pack FlagFor any Brand Partner who chose to begin their business with a Builder Pack will be able to earn Momentum Bonus at the purchased level (Silver Pack = Silver Momentum Bonus, Gold Pack = Gold Momentum Bonus). The Builder Pack Flag will be honored for 90 days from the day they enroll with Vemma.

For Example: A Brand Partner Purchases a Silver Builder Pack, once they are qualified with 500 reward points consisting of Auto-Delivery and/or Builder Pack orders from enrollership volume on each side of their business, they would be paid at the Silver level (up to $200) instead of Bronze level (up to $100). Once the 90-day Flag ends, the Brand Partner would be paid normally as qualified.

Platinum ClubThe Platinum Club allows for a Brand Partner to be eligible for the Platinum Club Car Bonus option. If a Brand Partner is active and qualified with 120 reward points and purchases a Silver or Gold pack within the first 60 days of becoming a Brand Partner and has been “Paid As” Platinum or above for two consecutive 4 week rank advancement periods then they will be eligible for a car (either a BMW or Mercedes-Benz with Mini Cooper and Motorcycles excluded). If a Brand Partner

chooses to opt-out of the of the Platinum Club Car Bonus option, the Brand Partner will receive the Cash Bonus option which is 50% of the Car Bonus. “Paid As” rank of Platinum, Star Platinum, Executive or Star Executive are eligible for the $400 Platinum Car Bonus. “Paid As” rank of Presidential or Star Presidential are eligible for $600 Platinum Car Bonus. “Paid As” rank of Ambassador or above are eligible for $800 Platinum Car Bonus. See the Compensation Plan in the Back Office for additional requirements and limitations.

Global Bonus PoolSee Compensation Plan

Rank Advancement BonusThe Rank Advancement Bonus is paid out to Brand Partners who qualify for a new rank. In order to be qualified for the Rank Advancement Bonus for ranks Silver through Star Executive the Brand Partner must maintain the new rank for two consecutive 4 week Rank Advancement periods. In order to be qualified for the Rank Advancement Bonus for ranks Presidential through Pinnacle the Brand Partner must maintain the new rank for six consecutive 4 Rank advancement periods, these are all paid as a one-time bonus. These higher bonuses must maintain a minimum of one “Paid As” Star Platinum in their personally enrolled downline on each side of their business. The Rank Advancement Bonus dollar amounts are located on the chart below. See the Compensation Plan in the Back Office for additional requirements and limitations.

How to Break EvenIn order to break even when ordering two cases of Verve per month is

actually quite simple. What you need to have is approximately 5 Brand Partners on one team and 6 Brand Partners on the other team assuming that they are all buying the two cases per month. Keep in mind that any Brand Partner is only worth half of their total QV in their first month and it doubles as soon as their second month begins. For example someone in their first month of purchasing Verve is only worth 60 QV and in their second month they are worth the full 120 QV. Now, the first way that you will be paid is through Personal Enrollments, in order to be eligible to earn money we must have one Personal Enrollment on each side which will earn you $40 ($20 x 2 sides). The next source of income will be from the Cycle Bonus, by having a 5:6 ratio you will have 600QV:720QV (720-(360 x 2 cycles) because each cycle requires 360 QV on one side and 600-(180 x 2 cycles) because each cycle requires 180 QV on the opposite side). These two cycles will earn you another $44-$50 of residual income that will be paid every month. The final source of income comes from the momentum bonus, in order to be qualified for this you will need to have 500 points on each side that originated from your own personal enrollments or yourself, this will pay out $100 per month totaling $144-150 worth of residual income with an additional $40 dollars of immediate income. In order to qualify for the momentum bonus you must achieve the 500 points per side within one rank advancement period (one month).

Placement Strategy

Placement strategy is one of the most important factors of building your Vemma/Verve business. Rather than trying to build 2 by 2 by 2, we are going to focus on something called POWER BUILDING. It is much more effective and much more efficient in building your business, especially with young, high school and college students. Our businesses built 100% on excitement! And that’s what we are trying to create with this type of placement strategy.The GREEN circles represent your PERSONAL ENROLLMENTS. As we know, you need at least one personal enrollment on each side of your business. In order to POWER BUILD, we are going to build ONE LEG AT A TIME. Note that

your upline is in PURPLE as well as your upline’s personal enrollments. For example, your upline has placed you on his LEFT LEG. Therefore, you and your upline are going to work together to drive that left leg. You are helping each other and your friends create excitement, as well as set each other up for SUCCESS. When driving the left leg, you are going to place your first few personal enrollments down that left leg. Along with making sure that your enrollments place their first few enrollments down the same leg. RULE OF THUMB: YOU ENROLL 2, AND HELP THOSE 2 EACH ENROLL 2 DOWN THE SAME LEG (THE POWER LEG), BEFORE SWITCHING TO YOUR OTHER LEG. This rule needs to also be applied to everyone in your downline. Every new person should enroll 2 and help those 2 each enroll 2 down on leg in order to create what we call a RUNNING LEG and create MOMENTUM. When this one leg has enough momentum, you are now ready to switch legs and begin building your other leg A.K.A your PROFIT LEG.When starting your PROFIT LEG, you want to start it with one of your own PERSONAL ENROLLMENTS. And now you are going to repeat the same process from your POWER LEG. But, now you are the upline and you are in this case going to be helping your personal enrollment build THEIR OWN power leg down the right side. Enroll 2 on the right, and help those 2 each enroll 2. REPEAT THE ABOVE PROCESS. Now by creating a running leg for you profit leg, you have now successfully helped these new enrollees create a power leg of their own! DO NOT EVER ENROLL SOMEONE ON THE INSIDE LEG WHEN IT’S TOO EARLY. As seen above, with the symbol, someone has enrolled a brand partner too early on the inside leg. Not everybody has the ability to enroll a new brand partner. Sometimes, new members struggle. So when we throw someone like that on an inside leg, they have NO MOMENTUM. Also, as an UPLINE, it is your responsibility to help your new member build at least one leg underneath them. Now let’s say, the brand partner highlighted in RED enrolled a brand partner on the INSIDE LEG. Now let’s say this same brand partner QUITS. Now the brand partner denoted by the red symbol has NO MOMENTUM and NO HELP FROM THE UPLINE. This brand partner has a hard road ahead of them. They either need to build everything on their own and deal with most likely a constant struggle, or they will consequently QUIT.

POWER BUILDING IS THE BEST WAY TO BUILD. IT CREATES EXCITEMENT AND MAKES BRAND PARTNERS WANT TO GET THEIR FRIENDS IN AS SOON AS POSSIBLE SO THEY CAN GAIN THE BENEFIT OF EVERYONE BUILDING TOGETHER!

The Power of Duplication

The power of duplication is one thing that we strive on in the network marketing industry, especially in Vemma. The chart below is what I have found to work best at displaying the true power of duplication. This is a business model projecting the amount of income that could potentially be made based on the absolute minimum amount of work. This is showing that if within the first month of a new Brand Partner’s they enroll two people (one on their left team and one on their right) and quit working then what potential they have for income. Now, we must take into consideration that we are trying to enroll leaders into Vemma and if you have already made the commitment to purchase the product then you should be committed enough to enrolling the bare minimum amount of two Brand Partners (worth 120QV each). The second month is showing that if the initial Brand Partner does not enroll any additional people and simply helps the people they have already enrolled complete the same thing then they will still be spending money on the product but it will be less than the first month. At this pace of enrolling two people and then supporting those people it will take approximately 4 months to finally be getting your money back! Although at this painstakingly slow pace you must pay attention to the amounts being earned MONTHLY in the later months. All of the numbers listed on the right side of this sheet is MONTHLY revenue and even if for some reason your business grows at a slower pace than this it is inevitable for you to reach that point if you stick with it. “It is not a question of if it is going to work, it is a question of whether it is going to work for you.” This is something I was told in the beginning days of my Vemma career and have proven to be 100% true. There are Brand Partners in Arizona making $100,000 a year while others are making $60,000 a month! These people are being paid in the exact same manner as everyone else is and we need to remember that in time we too will reach these levels of income if we stick with it.

AnyQuestions?Alex Lennard Jamie Chirio

Luke Hessler248-978-4716 248-496-1606 231-631-6975

Grady Polcyn Nick Reed Hunter Mowers

480-219-6815 248-894-9501 248-787-7648

Alex Sokoll

248-318-7085