Vertis Overview

04/08/23 © Vertis, Inc. All rights reserved.

Service. Speed. Quality. Peace of Mind.

Jim FiloteiP: 704.892.7424C: 704.904.4258

E: [email protected]

m

Vertis Communications

Core Services Overview

2 April 8, 2023

VERTIS COMMUNICATIONS AT-A-GLANCE

• Headquartered in Baltimore, MD

• 100 locations worldwide with approximately 6,000 professionals

• Leading market positions in:

| Advertising Inserts

| Direct Mail

| Newspaper

| Media Planning and Placement

| Advertising and Packaging Premedia

• Over 2,500 clients, including:| 1,635 retailers and manufacturers

| 625 newspapers

| 240 advertising agencies

3 April 8, 2023

VERTIS COMMUNICATIONS AT-A-GLANCE

• Talented marketing experts who know how to connect you with your customers and deliver better results

• A partner in solving the most complex, time-sensitive advertising, marketing, data asset and workflow management challenges

• Strongly committed to customer service, reliability, and flexibility

Our goal is to optimize your advertising investment and get a

better return for every program dollar.

4 April 8, 2023

VERTIS VALUE PROPOSITION

Efficiency

• Improve productivity

• Reduce errors / rework

• Reuse assets

• Reduce cost

Effectiveness

• Improve cycle time

• Protect & reinforce brand

• Increase versions/personalization

• Increase ability to measure

• Drive revenue

In every aspect of business—from the products we offer to the services we provide, Vertis helps you become more efficient and effective in managing the marketing communications process

5 April 8, 2023

marketing

direct

PRODUCTION INNOVATION MARKETING INSIGHT

POSTAL EXPERTISE

6 April 8, 2023

THE RIGHT MESSAGE TO THE RIGHT AUDIENCE

• Full range of production capabilities

• Integrated direct marketing programs

• Data analytics

• List management

• Database solutions

• One-to-one marketing

• Digital printing solutions

• Mail planning and logistics

• Value-added design and delivery services

• Client Advisory Services


TURN YOUR DATA INTO ACTIONABLE INFORMATION THAT DRIVES RESULTS

data integrated

8 April 8, 2023

MARKETING SERVICES

• Integrated Data Solutions

• Creative Services

| Strategy

| Concept

| Execution

• Store-centric programs

• Consumer Research

• Multicultural Marketing

• Enterprise Marketing Solutions

• Interactive Marketing

9 April 8, 2023

Percentages calculated are within error margin of <1.5%

INTEGRATED DATA SOLUTIONS

• Data Enhancements

• Data Analytics

• Data Hygiene

• List Acquisition Services

• Ethnic Data Encoding

36%

46%

18%

32%

41%

51%

61%

22%

17%

CUMILATIVE PERCENTAGE

9,800

9,800

9,800

9,800

9,800

9,800

9,800

9,800

9,800

CUMILATIVE FREQUENCY

32%43.1J ugglers06

18%82.5Caretakers07

46%14.0Wannabees08

36%12.9Daredevils09

51%32.8Surfers04

41%22.3Guardians05

61%17.8Good

Neighbors03

22%15.5Pathfinders02

17%22.8“Movers and

Shapers”01

PERCENTAGEFREQUENCYRISC

DESRIPTIONRISC CODE

36%

46%

18%

32%

41%

51%

61%

22%

17%

CUMILATIVE PERCENTAGE

9,800

9,800

9,800

9,800

9,800

9,800

9,800

9,800

9,800

CUMILATIVE FREQUENCY

32%43.1J ugglers06

18%82.5Caretakers07

46%14.0Wannabees08

36%12.9Daredevils09

51%32.8Surfers04

41%22.3Guardians05

61%17.8Good

Neighbors03

22%15.5Pathfinders02

17%22.8“Movers and

Shapers”01

PERCENTAGEFREQUENCYRISC

DESRIPTIONRISC CODE

Realize the full potential of your customer data.


creative services

CALCULATE. CAPTIVATE. COMMUNICATE.


PUT THE LATEST TOOLS TO WORK FOR YOU

solutions digital

13 April 8, 2023

ENTERPRISE MARKETING WORKFLOW SOLUTIONS

• Retail Production Management for Targeted Promotions

| Vertis Ad Production - Efficiently and cost-effectively plan, merchandise, build and manage highly versioned print advertising.

| Vertis Inserts2Online - Converts versioned inserts for intuitive online ad delivery and more comprehensive interactive marketing programs.

• Digital Media for Complex Trigger Programs

| Vertis Digital Campaign Services (email and PURL) - Use emails and PURLs to cost-effectively target customers, increase awareness, and boost sales.

• Creative Production Management

| Vertis Marketing Resource Management - Streamline project management of your most complex, multi-faceted marketing campaigns in a single, consistent systemMarket specific process improvement technologies for targeting

marketing communications, lowering production costs and reducing time to market.


multicultural marketing

CULTURAL RELEVANCE IN A CHANGING MARKETPLACE

15 April 8, 2023

MULTICULTURAL MARKETING

• Culturally relevant brand communications

• One-to-one marketing and target list development

| Customize communications to individual households based on language preferences, buying behavior, and other characteristics

• Media planning and placement

| Micro-geographic targeting technology, media expertise, and understanding of multicultural consumer behavior

• Vertis Customer Focus® Opiniones

| Insights into Hispanic buying behavior and media usage across a wide variety of consumer categories

16 April 8, 2023

® 2008 Vertis, Inc. All rights reserved.

premedia

CREATIVE EXPERTISE, TECHNOLOGY, AND PRODUCTION KNOW-HOW

17 April 8, 2023

FASTER CYCLE TIMES –SUPERIOR QUALITY• Prepress services

| Scanning and image retouching

• Color engineering

• File preparation and processing

• Digital proofing

• Managed services

• Consumer packaged goods premedia

| Global Brand Assurance consulting

| International on-site managed services

| Creative

| Art production

| Prepress

| Digital proofing

| Flexographic plate making

• Ready-to-advertise design templates

• Technology solutions


18

inserts advertising

PRODUCTION CAPABILITY, PROCESSTECHNOLOGY, & MARKETING INSIGHT

19 April 8, 2023

• Traditional and innovative formats

• Advertising versioning by target market

• Specialty programs for Hispanic marketing, store events, or to support direct mail initiatives

• State-of-the-art printing assets and capabilities

• Nationwide production with strategically positioned facilities

• A commitment to customer service, reliability, and flexibility

• Demonstrated expertise supporting leading retailers


TARGETED INSERTSTHAT WORK SMARTER

20 April 8, 2023


placement

media

TARGETING TECHNOLOGY AND BUYING POWER

21 April 8, 2023

PRECISION TARGETING FOR MARKET IMPACT

• Unsurpassed targeting

• Advanced print placement technology

• Expert negotiation and buying power

• Process automation

• ROI analysis

• Flexible service options: we work with you in the way that best fits your needs and interests

22 April 8, 2023

STORE-CENTRIC PROGRAMS

• Program messaging and offers to drive store traffic

• Integrated media programs

| Advertising inserts

| Direct mail marketing

| Door hangers

| Out-of-home advertising

| In-store signage

Everything you need for retail traffic building and special events.


INFORMED CONSUMER INSIGHTS

research

consumer

24 April 8, 2023

CONSUMER RESEARCH

• Our proprietary, comprehensive series of consumer surveys, Customer Focus®, analyzes and tracks consumer and media behavior

• 10 years of in-depth analysis of consumer demographics, psychographics, purchasing behavior, and media trends in America

• Every new study provides a powerful marketing tool to measure market fluctuations and refine marketing plans

• Identifies sociodynamic profiles, such as values, cultural characteristics and motivational attributes

• Based on 3,000 complete telephone interviews…has a 95% confidence level and a 2% differential

Vertis Customer Focus® has been featured in Time, USA Today,

Advertising Age, Adweek/Brandweek, and top trade magazines.


BUILD STRONGER BRANDS. IMPROVE CUSTOMER ACQUISITION AND RETENTION

solutions

interactive

26 April 8, 2023

INTERACTIVE SOLUTIONS

• Integrated interactive strategies

• Building online assets

• Communicating using multiple channels

• Assessing and improving performance

• Deploying efficient digital techniques

• Applying the right strategy and the right technology

We integrate proven new media solutions

specific to your needs.

BOTTOMTIER

Viral video

Social networks

Second life

Branded apps (Widgets)

MIDDLETIER

Blogs

RSS feeds

Podcasts

Video on demand

Online Web Experience

Email marketing

Widgets

Search engine optimization

(SEO)

PURLs

Online media buy

Mobile marketing

TOP TIER

27 April 8, 2023


large formatgraphicsCREATIVE AND STRUCTURAL

SOLUTIONS

28 April 8, 2023

BIGGER THAN LIFE IMPACT FOR YOUR BRAND

• Grand and Large Format

• Billboards

• Building Wraps

• Vehicle Wraps

• Construction Barricades

• 3D/Structural Creative Design

• Wall Murals

• Environmental Graphics

• Back-lit Displays

• Trade Show Graphics

• Point Of Purchase

• Point Of Sale

Vertis Overview

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