___Sam Lane ___Verify ___Brandng 2013

___Sam Lane ___Verify ___The Brief

Freelance work. A Corperate Identity for London based Data Protection Agency, Verify.

Branding, Identity and Colour Scheme applied across a range of print and web based deliverables.

Deliverables :-

Logo, Corperate Colour Scheme & Typeface, Letterhead, Compliment Slip, Envelope, Business Card & Website.

___Sam Lane ___Verify ___Colour Palette

____Colour Palette

Bringing in the original colours of the company, I found the correct Pantone swatch which was confirmed with the client to be used as the colour scheme throughout the entire business.

These colours will be accompanied by black and white throughout the majority of the branding and material.

___Sam Lane ___Verify ___Typeface

____Corperate Typeface

The typeface used both for the logo and headings / sub-headings is Calibri Bold. Calibri regular will be used for most body copy.

___Sam Lane ___Verify ___Logo

____Logo

Speaking with the client, I was asked to create a logo where the ‘V’ in the name ‘Verfiy’ was a ‘tick’ to symbolise verfication.

I was also asked to stick to a purple and white colour scheme. Everything else was free for me to play with.

___Sam Lane ___Verify ___Logo

____Logo Variations

There are two variants of the main logo which can be used when the Client deems neccesary. This is to emphasise that the company is limited; so the abbreviation and and the full word is used.

___Sam Lane ___Verify ___Stationary

____Stationary

The stationary uses the simple colour scheme across all products. Generally, The front side of the stock will be white with purple and black text, whilst the back will be a solid purple colour. This helps make the company intantly recognisable with both logo and colour.

___Sam Lane ___Verify ___Letterhead

___Sam Lane ___Verify ___Business Cards

___Sam Lane ___Verify ___Envelope & Compliment Slip

___Sam Lane ___Verify ___Across Platforms

___Sam Lane ___Verify ___Website

____Website

The website is very clean and corperate which reflects the business. Much like the printed stationary, The bulk of the website is black on white, with accents of the bright purple colour througout. The images are in a bar at the top, and will fade in and out to a new image. All imagaery will be black and white.

___Sam Lane ___Verify ___Promotion

____Website

Some of the icons will have a purple and white gradient used and some of teh main buttons will also be bright purple, with a gradient to make them seem more three dimensional. The will be boxes and intereactive sections throughout.

___Sam Lane ___Verify ___Promotion

____Website

The links and legal matter will be found at the bottom of the page along with links out to netwirk sites and other platforms.

___Sam Lane ___Verify

____Office

I mocked up how the logo mght transfer into the working enviroment as well as digitially and through print. Here shown is the logo, business and website printed as vinyl and applied to the glass offfice doors and windows.

___Sam Lane ___Verify

____Business Cards

The printed business cards are created by applying thw front and back printed onto white card, with the purple card sandwhiced in between.

___Sam Lane ___Verify

____Stationary

The stationary was created as an example to show the client if they wanted to go down this route. Price plans was also sent out to see how much this would cost to producr on a much larger scale.

___Sam Lane ___Verify

____Stationary

The stationary was created as an example to show the client if they wanted to go down this route. Price plans was also sent out to see how much this would cost to producr on a much larger scale.