Vera Bradley Final Presentation
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Transcript of Vera Bradley Final Presentation
![Page 1: Vera Bradley Final Presentation](https://reader033.fdocuments.us/reader033/viewer/2022060115/5579c3aad8b42aca7a8b52c8/html5/thumbnails/1.jpg)
Show us how you
Spring into Summer!
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History and MissionThe Vera Bradley Story• Friends and neighbors Barbara Bradley
Baekgaard and Patricia R. Miller
The Vera Bradley Mission• To design, manufacture and
internationally market a distinctive line of superior quality handbags, travel items, stationery, eyewear and accessories that convey the Vera Bradley image and unique lifestyle. Currently, we release new colors and styles each season.
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The Big Idea“Show us how you spring into summer!”
The bright colorful patterns are going to be the creative piece that links all of this together. There will be a lot of focus on photos of new
patterns.
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Target Audience
Women ages 18-34
College students
20 Somethings
Women on the go
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Key Performance Indicators
Goals/What we hope to accomplish• Promote Vera Bradley’s summer patterns and use
Pinterest, Instagram, Facebook, Twitter and Google Adwords to drive traffic to the Vera Bradley website
Measuring Success
• Use Google Analytics to measure how many people visit the Vera Bradley website.
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Tools and Tactics
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Tools and Tactics
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BudgetDigital Agency• Estimating 100 hours for planning, strategy,
building, implementing and managing the campaign
• Cost per hour of the digital agency is $250, which brings the total to $25,000
Google Adwords• We included a Google Adwords budget of $512.75
per day.• If we run that for two months that would bring the
total to $31,277.75. Both together would be $56,277.75 for two months
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SummaryBright, bold colors
and designsPhotos to catch
the eye
Personal
Social media: Instagram,
Facebook, Twitter, Pinterest
Drive traffic to Vera Bradley
website
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