Venture Design Crash Course

8/18/2019 Venture Design Crash Course

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WARM UP: POSITIONING STATEMENT

For [target customer] who [statement of the need or opportunity], the [productname] is a [product category] that [statement of key benefit/key reason to buy].Unlike [primary alternative], our product [statement of primary differentiation].

EXAMPLEFor [hiring managers] who [need to evaluate technical talent], [Enable Quiz] is a[talent assessment system] that [allows for quick and easy assessment of topicalunderstanding in key engineering topics]. Unlike [formal certifications or ad hocquestions], our product [allows for lightweight but consistent assessments of technical talent].


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THE VENTURE DESIGN PROCESS

S C A L E ?

P IV O T ?

PRODUCT &

PROMOTION

USER STORIES

& PROTOTYPES

CUSTOMER

DISCOVERY &

EXPERIMENTS

VALUE

PROPOSITIONS &

ASSUMPTIONS

S H O W

M E …

?

W H A T

I F ?

WHO?PERSONAS

W H A T ?

PROBLEM

SCENARIOS &

ALTERNATIVES


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PERSONAS


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The Twin Anti-Poles of Design Failure

Doing precisely what the user asks

Assuming you know what’sbest and ignoring the user

! " # $ %

THE PRACTICE OF DESIGN THINKING


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THE PRACTICE OF DESIGN THINKINGFinding the Right

PROBLEMFinding the Right

SOLUTION

time

a l t e r n a t i v e s

divergence convergence divergence convergence

source: adapted from ‘The Design of Everyday Things’

User Stories

Personas

Problems

Alternatives

Field

Discovery

Value Hypothesis &

Assumptions

Product

Hypothesis

Software

Prototypes

Experiments on Motivation


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DESIGN THINKING: EMPATHY & PERSONAS

ALEX COWAN

alexandercowan.com

@cowanSFbit.ly/2persona


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DESIGN THINKING: EMPATHY & PERSONAS

ALEX COWAN

alexandercowan.com

@cowanSFbit.ly/2persona


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Bullet points are almost never

vivid or detailed

Stock photo- not real

This is a huge population-

not exact

These responses are ‘fake actionable’-

survey responses like this areunreliable

PERSONA: BAD

• Women

• Age 28-45

• Has kids

• Socialize with other mom’s

• Online with Facebook

• 86% said they’d like to be moreorganized

• 70% said they’d use an application that organizes them


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Mary is a mom by choice. She had a successful career in

accounting, but welcomed the opportunity to be a stay at home

mom. She loves it. But it’s not like having kids purged her

creative, social instincts. She wants to connect, she wants to

learn, she wants to interact. Being a mom is a job and she wants

to do it well. That means corresponding with other mom’s on

child education and keeping track of what works. She posts to

Facebook at least twice a week and responds to other moms’

items more often than that.She has a few blogs and publications she reads regularly…

Mary the Mom

PERSONA: BETTER


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the use of a first name helps w/

vividness (a little)

these full sentences look like a good

start towards something vivid and

detailed

this is a real photo of a relevant

person taken with an iPhone in the

real world

PERSONA: BETTER

Mary is a mom by choice. She had a successful career in

accounting, but welcomed the opportunity to be a stay at home

mom. She loves it. But it’s not like having kids purged her

creative, social instincts. She wants to connect, she wants to

learn, she wants to interact. Being a mom is a job and she wants

to do it well. That means corresponding with other mom’s on

child education and keeping track of what works. She posts to

Facebook at least twice a week and responds to other moms’

items more often than that.She has a few blogs and publications she reads regularly…

Mary the Mom


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EXERCISE- PERSONA CREATION

Mary the Working Mom

Susan the Stay-at-Home MomDouglas the Dad

Nathan the Nanny

Ivan the Infant

…

List at least 3 personas

(4 min)

use 1 index card/ persona


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Day in the LifeWe look at a few photos for a given persona (not a full picture, just snippets)

You make some guesses about them

There are no right answers BUTThere is a right process: observe and infer

OBJECTIVE:Get a feel for what’s real; start to create something vivid

A LITTLE GAME FOR BETTER PERSONA DISCOVERY


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Sally theSingle Mom

OUR CAST


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WAKE UP!


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WAKE UP!


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GEARING UP FOR THE DAY


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AT WORK


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AFTER WORK


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PRE-BED


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BED


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GEAR


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IF I HAD 3 EXTRA HOURS…


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What’s her favorite kind of music?

Where did she buy her last pair of shoes?

What movie did she last see?

What did she drink with dinner last night?If she had a dog, what kind?

What’s her favorite magazine?

bit.ly/daynthelife

ABOUT SALLY THE SINGLE MOM…

ALEX COWAN

alexandercowan.com

@cowanSF


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PERSONAS- THINK SEE FEEL DO


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PERSONAS- THINK SEE FEEL DO

Thinks: Helen thinks the hiring process should be so much better- more systematic, fewer bad hires. Professional development issomething they’ve identified that they want to do better, but the functional managers aren’t engaged enough to get the whole thing

started.

Sees: Helen is at the tail end of every bad hire and sees the damage it does to the employee and company, alike. Helen sees that

online learning has rocketed forward in the last few years. If someone wants to learn a specific skill, there’s a number of highquality options online, many of them free. They just need a way to help employees organize select into these courses.

Feels: Helen feels like crap whenever they have to let someone go. She hates it. The employee hates it. The manager hates it. It’sincredibly destructive and de-motivating for everyone involved. Helen would love to be more involved, more included in functional

skills evaluation and improvement. She’s love to have a success story to talk about. Most HR departments don’t do a whole lot in

this area.

Does: Helen’s relatively responsive to new ideas, particularly if someone knowledgeable is willing to come in and talk about it. If

she likes it, she’ll bring it to the functional managers, who are usually the ultimate decision makers since without their support shecan’t get the system online and working. Post-sale, Helen will help keep the program organized, moving, and otherwise on the

functional managers radar. All this is predicated on Helen being equipped with the right messages, facts, and best practices to

make the purchase and use of Enable Quiz effective.

Example: Helen the HR Manager


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EXERCISE- DISCOVERING WHAT THEY DOQuestion Form Examples Questions (‘Enable Quiz’)

Tell me about [yourself in the role of the persona]? - Tell me about being an HR manager?

- What do you most, least like about the job?

- What are the hardest, easiest parts of the job?

- I’ve heard [x]- does that apply to you?

Tell me about [your area of interest]? - Do you do screen new candidates? If not, who?

- Can you tell me about the last time? What was the trigger?

- Who else was involved? What was it like?

Tell me your thoughts about [area]? - How should it ideally be done?

- How is it actually done? Why?

What do you see in [area]?Where do you learn what’s new? What others do?

Who do you think is doing it right?

How did you make your last decision?

How do you feel about [area]?

Tell me about the last time?

What motivates you? What parts of it are most rewarding? Why?

What would it be like in your perfect world?

What do you do in [area]?How many new openings/quarter?

How many interviews/position?


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PERSONAS & PROBLEM SCENARIOS


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XPROBLEM SCENARIO


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XWhat job(s) are you doing for thecustomer?

What existing need or behavior

are you fulfilling?

PROBLEM SCENARIO


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X

?

PROBLEM SCENARIO

ALTERNATIVE(S)


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X

?If they currently use

spreadsheets, watch them use it

and get a copy of it.If they currently put notes on the family

fridge, ask about it, photograph it.

PROBLEM SCENARIO

ALTERNATIVE(S)


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X

It’s hard for the HR manager to send good notes on

candidates to the functional manager.

(Too Detailed, A Feature vs. a Product/Venture)

‘Hiring technical talent is difficult.’

(Too Broad, Abstract)

‘Screening technical talent is difficult.’

(Probably About Right)


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X

?

PROBLEM SCENARIO

ALTERNATIVE(S)


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ALTERNATIVE(S)?

PROBLEM SCENARIOXProblem: Helen doesn't have a software

engineering background, so it's hard for her toscreen engineering candidates. She ends up

sending the functional manager too many

unqualified candidates. .

Alternative: She calls references and mostly endsup taking their word for it.

Brainstorm Problem Scenario+Alternative Pairs.

(4 min)


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XPROBLEM SCENARIO

?ALTERNATIVE(S)

YOUR VALUE PROPOSITIONS !


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XPROBLEM SCENARIO

?ALTERNATIVE(S)

YOUR VALUE PROPOSITIONS !Are they better enough than thealternative(s)?


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ALTERNATIVE(S)?

PROBLEM SCENARIOXProblem: Helen doesn't have a software

engineering background, so it's hard for her toscreen engineering candidates. She ends up

sending the functional manager too many

unqualified candidates. .

Alternative: She calls references and mostly endsup taking their word for it.

Value Proposition: New ability for meaningfulscreening of technical candidates, increasing % of

successful hires and lowering Frank the FunctionalManager's workload on recruiting.

EXAMPLE: ENABLE QUIZ

YOUR VALUEPROPOSITIONS!


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CAN YOUR PERSONA DO THIS?

Capture

Attention

via Google

AdWord

Secure the

infamous

‘click through’

Engage Interest,

Desire on

landing page

Action,

onboarding,

retention


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CREATING AN ADWORD AD


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EXERCISE: CREATE AN ADWORD AD: THINK ANGLE

1. Select keywords (put in Notes section)

2. Draft ad copyHow does the draft follow from your problem scenarios?

Are you speaking in the language your customers use?

Are you connecting with the problem scenarios you identified?

Create at least one Google AdWords ad on the paper template- specificallyusing the ‘think’ angle on your persona

(5 min)


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AND NOW THE ‘PRODUCT HYPOTHESIS’

X

?

!

… and they have a certain

PROBLEMS(S) …

… where they’re currently using certain

ALTERNATIVE(S) …

… and I have a VALUE PROPOSITION

that’s better enough than the alternatives to cause the persona to act (purchase,

use, etc.).

A certain PERSONA exists…


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AND NOW THE ‘PRODUCT HYPOTHESIS’

… and they have a certain

PROBLEMS(S) …

… where they’re currently using certain

ALTERNATIVE(S) …

… and I have a VALUE PROPOSITION

that’s better enough than the alternatives to cause the persona to act (purchase,

use, etc.).

A certain PERSONA exists…‘HR and functional managers are in charge of

technical hires

and they struggle to effectively screen for technical skill sets, making the hiring processslower and more labor intensive and producing

worse outcomes than they should reasonablyexpect.

Currently they implement a patchwork of calling

references and asking a few probing questions.

By offering an easy, affordable, lightweight technical quizzing solution, Enable Quiz can

acquire and retain these customer personas,delivering material value.’

Enable Quiz example:


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Do we understand this person? What

makes them tick?

WHO?PERSONASPROBLEM

SCENARIOS &

ALTERNATIVES


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CUSTOMER

DISCOVERY &

EXPERIMENTS

VALUE

PROPOSITIONS &

ASSUMPTIONS

W H A T

I F ?


makes them tick?

Was the implementedstory relevant to theproposition?

WHO?PERSONAS

W H A T ?

PROBLEM

SCENARIOS &

ALTERNATIVES


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THE ART OF CUSTOMER DISCOVERY


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WORKING YOUR VALUE HYPOTHESIS

PERSONA HYPOTHESIS

PROBLEM HYPOTHESIS

VALUE HYPOTHESIS

CUSTOMER CREATION HYPOTHESIS

USABILITY HYPOTHESIS


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SYSTEMATIC DRIVE TO VALUE VIA ‘LEAN STARTUP’

Do I have real evidence from my buyer that this is compelling?

01 IDEA!

What is our ‘value hypothesis’ and what areits key assumptions?

02 HYPOTHESI S

How do I definitely prove or disprove the

assumptions with a minimum of time andeffort?

03 EXPERIMENTAL DESIG N

04 EXPERIMENTATION

Am I reacting or am I focused onvalidating my pivotal assumptions?

‘Pivot or persevere?’

VALUEHYPOTHESIS

source: adapted from ‘The Lean Startup’


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OPPORTUNITYHiring quality technical talent is critical formany companies, but screening for skill sets is time consuming and awkward.

CHALLENGEThe founding team wants to bootstrap withoutexternal funding so they need to focus on aspecific technical domain, one that will get them strong early traction.

ENABLE

QUIZ

ENABLEQUIZ


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Persona(s)Helen the HR Manager- responsible for sourcing and screening job candidates

Frank the Functional Manager- hiring manager responsible for acquiring and managing talent

ProblemScenario

Helen: hard to screen for technical skills

Frank: never has enough time for recruiting and doesn’t want to be a jerk during interviews

AlternativesHelen: call references, take their word for it (on skills)

Frank: ask a few probing questions

ValueHypothesis

If Enable Quiz offers companies that hire engineers lightweight technical quizzes that screen job candidates for

engineering positions, then these companies would trial, use, adopt, and pay for such a service.

What Minimum Viable Product (MVP)?

That you can bootstrap?

That doesn’t require software at all?

ENABLEQUIZ


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THE CONCIERGE MVP

Metrics:

Do the HR managers use them? How often?

Do they want one for their next open position?

Do the functional managers care?

Work with a set of HR managers to produceposition-specific quizzes by hand on paper (orGoogle Forms, etc.).

ENABLEQUIZ


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CASE STUDY: ZAPPOS

OPPORTUNITY(1999) An observed problem scenario around the difficulty of finding the right shoe at localretail and a giant (but nascent) market in online

retail.

CHALLENGEConsumers still in the early stages of adoptingand habituating to online retail. Founder (NickSwinmurn) wanted to bootstrap.

ZAPPOS


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Persona(s) Sam the shoe-hound- knows what he wants but not where to get it.

ProblemScenario

Sam is unable to find the shoe he wants at local retailers, wasting time and getting frustrated.

Alternatives Possibly mail order or wait until he’s in a bigger market to go to the store.

Value

Hypothesis

Make the shoe Sam wants accessible online and make sure he has a great experience so he’ll come back and not

have to think about where to find the shoe he wants anymore.

What Minimum Viable Product (MVP)?

That you can bootstrap?

That doesn’t require software at all?

CASE STUDY: ZAPPOS


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Result:

It worked and the rest is history.

Photographed shoes and put them online toobserve whether anyone bought them.

CASE STUDY: ZAPPOS


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UNBUNDLING THE VALUE HYPOTHESIS INTO ASSUMPTIONS

MVP Archetype Example Assumptions (Enable Quiz)

Wizard of Oz If we get HR managers to a landing page with a demo, 10% will sign up forour email product announcements.

Concierge If we create position-specific quizzes for HR managers, they’ll use them~100% of the time and, after two positions, be willing to pay.

SalesIf we offer the service at [x] price with [y] supplemental assistance,companies that hire a lot of engineers will pay [z].

If we [do something] for [persona], they will [respond in a certain way]


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UNBUNDLING THE VALUE HYPOTHESIS INTO ASSUMPTIONS

MVP Archetype Example Assumptions (Enable Quiz)

Wizard of Oz If we get HR managers to a landing page with a demo, 10% will sign up forour email product announcements.

Concierge If we create position-specific quizzes for HR managers, they’ll use them~100% of the time and, after two positions, be willing to pay.

SalesIf we offer the service at [x] price with [y] supplemental assistance,companies that hire a lot of engineers will pay [z].

If we [do something] for [persona], they will [respond in a certain way]


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EXAMPLE: ENABLE QUIZ CONCIERGE MVPComponent Notes

What assumption will this test? If we offer HR managers at companies that hire a lot of engineers a lightweightquizzing app, they will convert to paid subscriptions after an unpaid trial.

How? We’ll start with custom-built quizzes on Google Forms to assess the basic value of the product to the HR manager.

What is/are the pivotal metric(s)?

What is the threshold for true (validated) vs.false (invalidated)?

1: If we create position-specific quizzes for HR managers, they’ll use them ~100% of the time. Metric: [quizzes administered]/[candidates interviewed].

2: If the HR managers use the quiz, they’ll send through


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CUSTOMER

DISCOVERY &

EXPERIMENTS

VALUE

PROPOSITIONS &

ASSUMPTIONS

W H A T

I F ?


makes them tick?


WHO?PERSONAS

W H A T

?

PROBLEM

SCENARIOS &

ALTERNATIVES


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USER STORIES

& PROTOTYPES

CUSTOMER

DISCOVERY &

EXPERIMENTS

VALUE

PROPOSITIONS &

ASSUMPTIONS

S H O W

M E …

?

W H A T

I F ?


makes them tick?

Did theimplementationdeliver on the story?


How did the customer /user react?

WHO?PERSONAS

W H A T

?

PROBLEM

SCENARIOS &

ALTERNATIVES


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S C A L E ?

P IV O T ?

PRODUCT &

PROMOTION

USER STORIES

& PROTOTYPES

CUSTOMER

DISCOVERY &

EXPERIMENTS

VALUE

PROPOSITIONS &

ASSUMPTIONS

S H O W

M E …

?

W H A T

I F ?

Is the problemrelevant? Is theproposition bettervs alternatives?


makes them tick?

Did theimplementationdeliver on the story?


How did the customer /user react?

WHO?PERSONAS

W H A T

?

PROBLEM

SCENARIOS &

ALTERNATIVES


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PERSONA TO PROBLEM SCENARIO TO EPIC

Who?

PERSONAS


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Who?

PERSONAS

PROBLEM

SCENARIOS &

ALTERNATIVES

What?


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Who?

PERSONAS

PROBLEM

SCENARIOS &

ALTERNATIVES

What?

VALUE

PROPOSITIONS &

ASSUMPTIONS

Why?(Motivation)


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Who?

PERSONAS

PROBLEM

SCENARIOS &

ALTERNATIVES

What?

VALUE

PROPOSITIONS &

ASSUMPTIONS

Why?(Motivation)

USER STORIES

& PROTOTYPES

How?(Usability)

EPICSTORY

CHILD

CHILD


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PERSONA TO PROBLEM SCENARIO TO EPIC- HVAC IN A HURRY

Who?

Ted the HVAC

Technician


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Who?

Ted the HVAC

Technician

What?

‘Getting parts

is hard andholds up jobs.’


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Who?

Ted the HVAC

Technician

What?

‘Getting parts


Why?(Motivation)

A morestructured,

automatedparts ordering

process.


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Who?

Ted the HVAC

Technician

What?

‘Getting parts


Why?(Motivation)

A morestructured,

automatedparts ordering

process.

How?(Usability)

Epic #1:

‘As Ted the HVAC technician, I

want to identify a part that needs

replacing so I can decide my next

steps.’


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DEBUGGING: EPIC TO PROBLEM TO PERSONA

USER STORIES

& PROTOTYPES

How?(Usability)

EPICSTORY

CHILD

CHILD


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VALUE

PROPOSITIONS &

ASSUMPTIONS

What?

USER STORIES

& PROTOTYPES

How?(Usability)

Why?(Motivation) EPIC

STORY

CHILD

CHILD


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PROBLEM

SCENARIOS &

ALTERNATIVES

VALUE

PROPOSITIONS &

ASSUMPTIONS

What?

USER STORIES

& PROTOTYPES

How?(Usability)


STORY

CHILD

CHILD


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Who?

PERSONAS

PROBLEM

SCENARIOS &

ALTERNATIVES

VALUE

PROPOSITIONS &

ASSUMPTIONS

What?

USER STORIES

& PROTOTYPES

How?(Usability)


STORY

CHILD

CHILD


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E ic Stories

Stories

Test Cases

“As a [persona],

I want to [do something]so that I can [realize a reward]”

(THE WHOLE) AGILE USER STORY


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E ic Stories

Stories

Test Cases

“As a [persona],


Who is this user?

What makes them tick?

Who’s an example of such a person?



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E ic Stories

Stories

Test Cases

“As a [persona],


Who is this user?

What makes them tick?

Who’s an example of such a person?

Why do they want to do this?

What's the benefit/reward?

How will we know of it’sworking?



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EPIC STORY1) ‘As Ted the HVAC technician, I want to

identify a part that needs replacing so I can

decide my next steps.’

CHILD STORY A1A) ‘I know the part and I want to order it

so I can figure out next steps on the

repair.’

CHILD STORY B1B) ‘I don’t know the part and I want to try

to identify it online so I can move the job

forward.’

…

STORY N

EXAMPLE: AGILE USER STORIES AT ENABLE QUIZ


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THE EPIC: NOT QUITE AS BIG AS IT SOUNDS

Epic Stories

Stories

Test Cases

Epic sounds big.

But they are still specific & discrete.

The bigger stuff should thread back

to problem scenarios.


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EXAMPLE: AGILE EPIC STORIES AT HVAC IN A HURRY

EXAMPLE EPICS

1) ‘As Ted the HVAC technician, I want to identify a part that needs replacing so I can decide

my next steps.’2) ‘As Harry the HVAC technician, I want to understand how to arrive at my next job prepared

so I avoid logistical delays and the customer having to repeat themselves.’

3) ‘As Danielle the Dispatcher, I want to understand a customer’s location, needs, and urgencylevel so I can decide who, what, and when to dispatch to their site.’

4) ‘As Danielle the Dispatcher, I want to see a specific technician’s availability so I can decide

whether I’m able to use them for follow-up on a job they started.’

“As a [persona],

I want to [do something]

so that I can [derive a benefit]”

Draft Epic Stories (5 min.)


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EXAMPLE: AGILE EPIC STORIES AT HVAC IN A HURRY“As a [persona],

I want to [do something]

so that I can [derive a benefit]”

EXAMPLE EPICS

1) ‘As Ted the HVAC technician, I want to identify a part that needs replacing so I can decide

my next steps.’2) ‘As Harry the HVAC technician, I want to understand how to arrive at my next job prepared

so I avoid logistical delays and the customer having to repeat themselves.’

3) ‘As Danielle the Dispatcher, I want to understand a customer’s location, needs, and urgencylevel so I can decide who, what, and when to dispatch to their site.’

4) ‘As Danielle the Dispatcher, I want to see a specific technician’s availability so I can decide

whether I’m able to use them for follow-up on a job they started.’


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CHILD STORIESA) ‘I know the part number and I want to find it on the system so I can figure out next steps on the repair.’

B) ‘I don’t know the part number and I want to try to identify it online so I can move the job forward.’C) ‘I don’t know the part number and I can’t determine it and I want help so I can move the job forward.’

D) ‘I want to see the cost of the part and time to receive it so I decide on next steps and get agreement from

the customer.’

EPIC STORY

‘As Ted the HVAC technician, I want to identify a part that needs replacing so I can decide my next steps.’

EXAMPLE: AGILE USER STORIES

Draft Child Stories (5 min.)


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WHAT ARE WE TESTING?

source: adapted from BJ Fogg’s Behavioral Model

Usability Testing

Proposition Testing

(ala Lean Startup, MVP’s)

DON’T RUIN YOUR

RESULTS BY TRYING

TO TEST BOTH AT THE

SAME TIME

Ability (Usability)

Motivation

Action Line

Inaction : (

Action : )


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WORKING YOUR USABILITY HYPOTHESIS

PERSONA HYPOTHESIS

PROBLEM HYPOTHESIS

VALUE HYPOTHESIS

CUSTOMER CREATION HYPOTHESIS

USABILITY HYPOTHESIS


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DONALD NORMAN’S 7 STEPS

Signifier: The dial suggest anup/down affordance

JUST ANOTHERYUCKY TUB?

Affordance: The tub dial in fact

offers an up & down movementConstraint: The dial only goes up anddown (not side to side, etc.)

Feedback: When water is running,you can tell whether the drain isstopping the water.

Mapping: The dial controls theopening of the drain- a wellunderstood conceptual model.



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Goal

Plan

Specify

Perform

Compare

Interpret

Perceive

World

Reflective

Behavioral

Visceral



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Exploratory

Ready forprime time.

Assessment

It looks like thisapproach willfundamentally work.

Validation

The implementationis sound and readyfor tuning.

USABILITY TEST SUITES: A PROGRESSION


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Objectives & Methods

Product Version

Subjects

Research Composition

Pre-Session ChecklistSession Design

bit.ly/cdhandbook bit.ly/vdt-usability

A USABILITY TEST DESIGN FOR ANYONE


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KEY INTER-RELATIONSHIPS

The user stories shouldbe the nexus of yourideation, the otheritems supporting them.

USER STORIES

USABILITY

TESTING

VALUE

PROPOSITIONS &

ASSUMPTIONSPROTOTYPES


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ID WHAT YOU NEED & FIND COMP’S

Don’t reinvent the wheel.(startup’s have enough risk)

Identify the interface elements you

need, then find comparables andexisting patterns.(ref: bit.ly/protonow)ui-patterns.compatternry.com/patterns

web-patterns.netpatterntap.commobile-patterns.comsmileycat.com/design_elements


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THE DESIGN SPRINT

NONEED

NONEED

NONEED

NONEEDPERSONAS

& PROBLEMS? MOTIVATIONS? USABILITY? ARCHITECTURE? BUILD STUFF!

HERE’S

WHAT…

NEED NEED NEED NEED

PROBLEM

SCENARIO

SPRINT

MOTIVATION

SPRINT

USABILITY

SPRINT

ARCHITECTURE

SPRINT

WHAT DO

WE DO NEXT

WEEK?


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SPRINT TYPES

ProblemScenario

Sprint

VALIDATED PERSONAS,PROBLEMS

So you don’t deliver anirrelevant solution.

WORKING USERSTORIES

So you practice drivingto user stories and

test yourself on your

understanding andreadiness.


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SPRINT TYPES

VALIDATEDPROPOSITIONS

WORKING USERSTORIES

So you don’t deliver asolution no one wants.




MotivationSprint


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SPRINT TYPES

VALIDATED INTERFACEELEMENTS VS. USER

STORIES

REFINED USERSTORIES & MOCKUP’S

So you don’t deliver asolution no one can

use.




UsabilitySprint


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SPRINT TYPES

TESTED USER STORIES

TESTED USER STORIES

So you understand thetools you’ll be using.

So you think throughall the important

facets of your

alternatives.

ArchitectureSprint


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bit.ly/vdesignVenture Design

@cowanSFTwitter

[email protected] in touch!

bit.ly/ilab-2016View this deck

FINI

bit.ly/hiagileCoursera Class:Agile Development

Venture Design Crash Course

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Transcript of Venture Design Crash Course