VENDOR ALLEY It’s all fun & games at SEC!

2020 Exhibitor Packages

updated May 2019

Sport Events Congress 2020

Edmonton Convention Centre | March 24-25-26

Vendor Alley is the trade show element of CSTA’s annual conference, Sport Events

Congress. The show runs 2.5 days (Mar 24, Mar 25 and ½ day on Mar 26) during SEC20

and features a variety of booth activations offered by event sponsors and exhibitors.

Games and prizes are encouraged – Vendor Alley is a place to play and move, while

networking and enjoying refreshments in between sessions and presentations.

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About Vendor Alley

Exhibitors are

DMOs and

suppliers to the

sport tourism

industry who are

interested in

profiling their

programs,

products &

services to

organizers of

sport events.

The # of

exhibitors varies

between 30-40

depending on the

trade show

footprint available

at the host venue

for SEC.

The Exhibitors

84% of attendees are aged 24-54

Attendees are an even split of

males & females

98% of attendees have post-

secondary education at the college or university level,

including 23% with Masters’

degrees or a PhD

Less than 2% of attendees are

under 25 years old

56% of attendees are parents

52% of attendees are somewhat

likely or very likely to buy products or services from event sponsors

The SEC Audience

Atlantics

19%

AB

16%

BC

10%

MB-

SK

6% ON

39%

QC

10%

The Audience | By the Numbers

* Est. only - the split varies slightly each year

Why Exhibit in

Vendor Alley?

@CDNSport Tourism | @CSTAEvents | #GOTGAME

Sponsorship of the SEC lounge is

an excellent way to ensure there is

a captive audience for your brand!

We provide casual furniture, a WiFi

hot spot and device charging

stations in a prime location in

Vendor Alley. You bring the

creative ideas to attract delegates

to hang out.

WiFi Hot Spot Lounge Sponsor | $7000

From giant jenga to

segways to life-sized

KerPlunk, the

#GotGame Game Zone

is the place to be!

It’s here where SEC

delegates discover

their playful side,

engage in some

friendly competition,

and take a break from

sitting to move more.

This year’s edition of

the Game Zone is TBA.

Help us to develop a

new concept for 2020.

Game Zone Sponsor | $7000

Single Booth Package | $3750 + tax

A single booth package includes:

• a 10 ft x 10 ft kiosk with black pipe & drape (8 ft high back + 3 ft high sides)

• one 6 ft skirted table & two folding chairs

• One full delegate registration for one person

• A listing in the SEC Survival Guide and on CSTA’s website

Double Booth Package | $4975 + tax

A double booth package includes:

• a 20 ft x 10 ft kiosk with black pipe & drape (8 ft high back + 3 ft high sides)

• one 6 ft skirted table & two folding chairs

• Two full delegate registrations for 2 people

• A listing in the SEC Survival Guide and on CSTA’s website

VENDOR ALLEY FACT Exhibitors who stage games, activations or prize draws have DOUBLE the amount of

booth traffic compared to those who set-up static booths.

Need Fun Ideas!?

We can help

SEC20 Vendor Alley Floor Plan Edmonton Convention Centre

Vendor Alley is a large open area centrally located near the plenary meeting space,

registration desk and washrooms. It features exhibitor booths, two lounges and

refreshment break stations. It’s a natural spot for delegates to congregate, relax,

move a little and meet-up in between sessions & presentations.

What You Get (and what’s extra $)

What’s Included

• A kiosk with pipe & drape

• One or two complimentary delegate registrations

• An 6 foot skirted table + 2 chairs

• A company listing on CSTA’s website & in the SEC Survival Guide

• 2+ hours of dedicated VA time over 2.5 days + unscheduled windows

• Refreshments in the Vendor Alley space

• Discounted rates on additional delegate registrations

• Ideas to help you animate your space

What’s NOT Included • Décor/signage • Specialty furniture/props • ‘Trade Show Only’ passes for additional

booth staff • Access to Pre-Game during Sport Events

Exchange (speed dating)* • Access to Sport Events Exchange (speed

dating)** • Logo recognition or branding on CSTA’s

website, signage or event materials • Power • Internet • Shipping • Games, prizes, etc. • AV equipment (i.e. TVs, computers,

screens, speakers, etc.

*Pre-Game is open to SEC sponsors or accommodations providers who are members of the CSTA. ** Sport Events Exchange is open to destinations who are members of the CSTA.

Optional Exhibitor Add-Ons

Additional Delegate

Registrations | $700 pp / max

2

Exhibitors have the option to

purchase up to two (2)

additional SEC registrations for

a discounted rate

Pillar Wraps | $1500

Wrap a 2-sided pillar

in Vendor Alley for

added branding &

visibility during SEC

(price includes cost

of printing/artwork &

installation/removal)

SEC TV Ads | $750 Exhibitors may

purchase a TV spot

(2-min promotional

video/ad) to be

played in rotation in

on a large video wall

in VA over 2.5 days

Delegate Bag Inserts | $500

Insert a promotional gift (no

single-use literature or

collateral material permitted)

in the delegate bags ($500

insert fee)

Size not exactly as shown

If you want to put your

brand in front of highly

educated sport tourism

decision makers from all

parts of Canada and help

create a fun and playful

event experience at SEC20,

book your exhibit space! To confirm a spot complete the

Vendor Alley Confirmation form. Or,

contact us to customize a

sponsorship program to fit within

your budget and your marketing

objectives.

Krista Benoit, Executive Director,

Marketing & Events at

kbenoit@canadiansporttourism.com

Note: Vendor Alley space is available on a first come, first served basis and is a sell-out each year. Priority is given to exhibitors who activate their booth space and past exhibitors or sponsors.