VELUX and Definition 6 Current Engagement & 2013-2014 Plan August 2013.
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Transcript of VELUX and Definition 6 Current Engagement & 2013-2014 Plan August 2013.
VELUX and Definition 6Current Engagement & 2013-2014 Plan
August 2013
Today’s Agenda
1. Company overview
2. Results overview
3. 2013 and beyond: discussion
+
Successful integration of both agencies
London/Europe now fully rebranded as Definition 6
Key upcoming investments on thenewsmarket.com platform
Expanded International client base
Expanded solutions & services into: Digital marketing & tools Social media and community
management Content marketing including high-end
post-production Technology inc. full website
development & management and social/mobile applications
Sample client list
Some of our Award Winning Media Centres
Review of our work together
Started working together in 2009 Results since launch of VELUX MC in
May 2012
Summary
• Working together since 2009, distributed over 4,500 pieces of content to over 600 media worldwide
• 210+ media worldwide reached since beginning of 2012• Successful launch of VELUX Media Centre: 10,000+ Media Centre
unique visitors in 15 months and 60% of overall downloads• thenewsmarket.com driving media downloads: 85% of media
orders – 66% of them for video: best platform for broadcasters and tier 1 media
• VMC platform perfect for trade media: 68% downloads were images• A social site: shares driving referrals from networking sites: 82
Facebook shares led to 333 visits via the site
TheNewsMarket.com and VELUX Media Centre Processed video to make available in all
formats
Created multimedia press packs for professional media use
Published stories on TNM: thenewsmarket.com/VELUX and Media Centre: http://press.velux.com
Promoted content via: Media alerts to journalists on TNM Promotional banners and links
RSS and social media feeds
Account management & reporting
Provided access to D6 submission tool for MC as well as training to team member in Denmark
VELUX Media Centre accounts for 60% of all downloads
TNM Velux MC0
200
400
600
800
1000
1200
imagevideo
• 60% of all downloads came via VELUX Media Centre
• 2/3 of all video downloads via thenewsmarket.com
• 68% of VELUX Media Centre downloads were images (32% videos)
85% of media orders came via thenewsmarket.com
OthersAustria
SwitzerlandMexico
UkraineArgentina
ItalyChina
CroatiaPoland
SpainRomania
CanadaNetherlands
DenmarkBrazil
GermanyUnited Kingdom
United States
0 20 40 60 80 100 120 140 160
VELUX MCTNM
Media Results: TNM and VMC
TNM736 assets were ordered by 166 media outlets in
42 countries Sample of media outlets:
VELUX Media Centre123 assets were ordered by 51 outlets in 26
countries
VELUX Media Centre: 1,000+ Downloads & 4,600+ Asset Views
33%
32%
12%
11%
10%1%
VELUX peopleOtherBusiness contactJournalistStaff/SponsorFan
43%
10%7%
4%
4%
3%2%2%
2%
2%
1%
18% DenmarkRomaniaChinaPolandSpainUnited KingdomAlbaniaFranceUnited StatesEcuadorGermanyOther
A useful tool for VELUX and business contacts
65%
12%
5%
4%4%3%
2%2%
1% 1% 1% 1%
Denmark China Ecuador Poland Spain Portugal France
Germany Netherlands Romania Italy Ukraine
Country breakdown:Business contacts:
1861 UnitedA.T. KearneyA2MAccenture Services Pvt LtdAffectoAgenciaARCHITECT@WORK CHINAArrow Conrtacting Service, Inc.AtmelB10 Marketing ASBorsenBostik ASBuena ImagenBygogbolig.dkCBS Case CompetitionDanish Volleyball FederationDbebe AdvertisingDeloitte
Fast TrackFingerle Lumber Co.FLOW PRH+K StrategiesHenrik Saabye ProductionImplement Consulting GroupINIVEIo-homecontrolLB SuppliesLBiLUXIONMikkelsen arkitekterNobbs Radford ArchitectsNordsPROtavamediaPatentgruppenRCA groupSAPSHLSW CommunicationsSyddansk UniversitetTabloid Nordic
VELUX MC: An exemplary newsroom
Since May 2012 launch:
• Almost 10,600 unique visitors• Over 98,700 pageviews• Pages per visit: 6.16• Average Visit Duration: 03:37• Low Bounce Rate: 1.05%• Visits by country: Denmark 36%
» UK 13.2%» USA 9%
• Visits via social referral:Facebook: 385
Twitter: 64
LinkedIn: 10
YouTube: 3
2013-2014 Project PlanMaking the most out of our engagement
More than a style of window• Continue to focus on the benefits, take more of consumer advice angle
• Do Surveys / release data , studies and research in more than one countries can also help reach out to local target markets with same language content
• Get the external perspective into the story.
Back findings with opinions of external experts adding credibility and legitimising content Studies on energy saved by energy efficient buildings
Information per year / per country European-wide survey on daylight impact on healthcare Research on noise reduction, badly insulated spaces etc
Business focus? If strategic? why?
• Raise the business profile with more data driven stories• Report on job creation, expansion in different target markets• Present innovative new projects or new building commissions and how they reflect on the industry
outlook• Annual results presentation – LEGO example• Profile on CEO
More than windows
Sponsorships:
• Feature content more often (ex: architectural education)
• Highlights of sports content (ex: Volleyball in September)
• Personalise and localise sports content with spotlight on athletes and offer content in language (national teams/champions)
• Creating Media Centre for VELUX EHF Champions League and VELUX 5 Oceans Race?
Raising VELUX profile overall:• Spotlight on cool new projects and awards (ex: students of architecture awards)
• Involvement in design festivals and expos (ex: Sustainia)
• Interesting partnerships and collaborations• Charity work/CSR
Next steps• Training VELUX team members to use the VMC• Use publishing guidelines to be shared with
wider team, info on best practices to help them produce good content
• Find ways to integrate existing content from different marketing activities, i.e. Daylight site, Sustainia, within VMC
• Create infographics with interesting info where possible – for example, ventilation topic in time for winter
Potentially:Consider creating interactive digital brochures (Daylight and Architecture magazine)
Language content with country sites
Email marketing tool
Activation toolkit for VELUX PR teams
Discussion
How can we help you achieve your targets?