Variety of сlouds google and apple

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©2011 by EliNext Group Variety of ‘Сlouds:’ Google and Apple Both IT giants Google and Apple have come under a magic spell of fascination with cloud computing. Both of them offer services with a ‘cloud’ prefix and both of them put meaning into it. The difference in the meaning of the word “cloud” in Google and Apple will be discussed in what follows below. Google perspective on cloud services seems to look out far in the future, when internet access will be omnipresent and accessible by anyone be it a home desktop, a portable laptop and a mobile (smart)phone. It also seems that, although for the time being, the cloud applications are far from being perfect, Google hopes that by the time high- speed internet connection is everywhere, the cloud apps will be tweaked for the best user experience. Present time is the time for testing and refining cloud services for Google. Thus, the best services are available online and only online, while all data is stored on Google’s servers. However, recently they started talking about providing a possibility to work with certain key apps offline, mostly in the context of Chromebooks.

Transcript of Variety of сlouds google and apple

Page 1: Variety of сlouds google and apple

©2011 by EliNext Group

Variety of ‘Сlouds:’ Google and Apple

Both IT giants Google and Apple have come under a magic spell of fascination with cloud computing. Both of them offer services with a ‘cloud’ prefix and both of them put meaning into it. The difference in the meaning of the word “cloud” in Google and Apple will be discussed in what follows below.

Google perspective on cloud services seems to look out far

in the future, when internet access will be omnipresent and

accessible by anyone be it a home desktop, a portable

laptop and a mobile (smart)phone. It also seems that,

although for the time being, the cloud applications are far

from being perfect, Google hopes that by the time high-

speed internet connection is everywhere, the cloud apps will

be tweaked for the best user experience. Present time is the

time for testing and refining cloud services for Google. Thus,

the best services are available online and only online, while

all data is stored on Google’s servers. However, recently they

started talking about providing a possibility to work with

certain key apps offline, mostly in the context of

Chromebooks.

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©2011 by EliNext Group

To summarize, Google it clearly going for being the

computer-in-the-sky that runs useful and fun applications for

everyone.

With Apple this is a completely different story. Since Apple

produces and sells devices, it is much more device-oriented

in everything they do. Internet for them needs to run

smoothly and all the data packages need to arrive on time.

What Apple offers is this reliability and security of the cloud

managed with easy control by Apple. Cloud in this case is

more of a repository for applications, media content,

documents, mail, settings and others that not only backs up

data from devices but also syncs it for the users’ devices so

that all of them contain the same information. Apple

assumes that simple automatic sync of all devices will speak

up to the expectations of a wide Apple community and will

possibly attract new Apple adepts. The Apple’s version of the

cloud does not substitute native applications, rather than it is

supposed to make native mobile applications better.

With that said, which version of the ‘cloud’ concept will

triumph in the future, who knows. If there is more

competition in the big markets and more active partnership

between business and communities in the smaller markets,

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©2011 by EliNext Group

the Google’s dream of the future internet, might come true,

says Jason Hiner from TechRepublic.

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©2011 by EliNext Group

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