Vanity metrics jeanne rossomme
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Vanity Metrics: How to Avoid Being Fooled Jeanne Rossomme @RoadMapMarketin
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Vanity Metrics: How to Avoid Being Fooled • What are vanity metrics? Why are they so appealing and how do they distort our perspective? • What are the best few actionable metrics you should be tracking? • The messy realities of collecting numbers and tips to avoid the deepest pitfalls.
Transcript of Vanity metrics jeanne rossomme
Vanity Metrics:How to Avoid Being Fooled
Jeanne Rossomme@RoadMapMarketin
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8 Vanity Metrics to Watch Out for
1. # of Hits2. # of Pageviews3. # of Visits4. # of Unique Visitors5. # of Followers/Friends/likes6. Time on site/number of pages7. Emails collected8. # of downloads
* From Lean Analytics by Alistair Croll & Benjamin Yoskovitz
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Checklist for exposing Vanity Metrics
No Context No idea of
Causality Not tied to
real customer segments
Not tied to growth goals
Cannot take action!
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5 Questions to define Your Best Actionable Metrics
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Actionable Metrics are a Custom Fit
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1) Who are our better customers?
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1) Who are our better customers?
Natural browsers
Diehard Fans Open to Influence
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2) Do we have a sustainable business model?
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Ecommerce
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SaaS / Mobile App
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Marketplace/Distributor
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3) Have we baked in the right data collection for key metrics into our systems?
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4) How do we work with the data?
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5) Who needs to see the data?
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www.RoadMapMarketing.com/LeanStartup
@RoadMapMarketin
