Value's View — Print and Social Media
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Transcript of Value's View — Print and Social Media
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Zeiten wende![Changing Times!]
Something Old Could Become
Something New!
Gutenberg is dead!
!Long lives Gutenberg!
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Roadmap of Valuable Success
“Primarily our unique work enabled technology suppliers, service providers and brand owners to address multibillion-dollar market opportunities!”
|Start of our Value Initiatives
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P H Y S I O L O G I C A L N E E D S
S A F E T Y N E E D S
S O C I A L N E E D S
S E L F - E S T E E M
S E L F - G R O W T H
R E L AT E D N E S S
E X I S T E N C E
A C T U A L I Z AT I O N
PR
INT
ING
SO
CIA
L M
ED
IA
HY
BR
ID P
RIN
TIN
G
GUTENBERG ER A SOCIAL MEDIA ER A
White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/
http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
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S O M E T H I N G O L D
ESTEEM NEEDS!The need to be a unique individual
SECURITY NEED Materialistic and personal security
SELF-ACTUALIZATION
PHYSIOLOGICAL NEEDS!Need for food, water, shelter etc.
BELONGING AND LOVE NEEDS Friendship, love, appreciation
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
BASIC N
EEDS
SOCIA
L NEEDS
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ICH BEDÜRFNISSE!Anerkennung, Geltung
SICHERHEITSBEDÜRFNISSE Materielle , persönliche und geschäftliche Sicherheit
SELBST-VERWIRKLICHUNG
GRUNDBEDÜRFNISSE!„Hygienefaktoren“ zur Existenzsicherung
SOZIALE BEDÜRFNISSE Freundschaft , Liebe, Gruppenzugehörigkeit
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F M E D I A : G U T E N B E R G - E R A ( b e f o r e 2 0 0 0 )
PRINT MEDIA!covers all levels of the hierarchy of needs
BASIC N
EEDS
SOCIA
L NEEDS
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SICHERHEITSBEDÜRFNISSE Materielle , persönliche und geschäftliche Sicherheit
ESTEEM NEEDS
SELF-ACTUALIZATION
BELONGING AND LOVE NEEDS
GRUNDBEDÜRFNISSE!„Hygienefaktoren“ zur Existenzsicherung
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F P R I N T M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E )
PROFESSIONAL PRINT MEDIA PRODUCTS!cover all levels of the hierarchy of needs only partially.!
So they become more and more irrelevant.
BASIC N
EEDS
SOCIA
L NEEDS
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E V O L U T I O N O F S O C I A L M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E )
ICH BEDÜRFNISSE!Anerkennung, Geltung
SELBST-VERWIRKLICHUNG
PHYSIOLOGICAL NEEDS!Need for food, water, shelter etc.
SOZIALE BEDÜRFNISSE Freundschaft , Liebe, Gruppenzugehörigkeit
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
SOCIAL MEDIA is based on self-actualization and provokes
a paradigm shift
BASIC N
EEDS
SOCIA
L NEEDS
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GROWTH!provides opportunities
for development and self-actualizating, expansion of
inner potentiale, self-esteem and self-respect
EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)
RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) plus ERG Categories by Alderfer © 2012 by Andreas Weber, Value Communication AG, Mainz/Germany
S O M E T H I N G N E W : E V O L U T I O N O F N E E D S A N D V A L U E S Y S T E M S
BASIC N
EEDS
SOCIA
L NEEDS
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GROWTH — !ENTFALTUNGSBEDÜRFNISSE!
Streben nach Selbst-!verwirklichung, Entfaltung
persönlicher Potenziale, Selbstachtung bzw.
Selbstwertschätzung
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F M E D I A U S A G E : B O T T O M - U P T O T O P - D O W N
EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)
RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation
SOCIAL MEDIA is based on self-actualization and provokes
a paradigm shift
BASIC N
EEDS
SOCIA
L NEEDS
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Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)
RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation
SOCIAL MEDIA is based on
self-actualization and provokes
a paradigm shift
THREAT: !PROFESSIONAL PRINT MEDIA PRODUCTS !
will vanish from the hierarchy of needs
BASIC N
EEDS
SOCIA
L NEEDS
E V O L U T I O N O F M E D I A C O N S U M P T I O N H A B I T S . S O C I A L M E D I A T A K E S O V E R T H E L E A D !
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GROWTH — !ENTFALTUNGSBEDÜRFNISSE!
Streben nach Selbst-!verwirklichung, Entfaltung
persönlicher Potenziale, Selbstachtung bzw.
Selbstwertschätzung
EXISTENZ!(Schutz, Vorsorge, Angstfreiheit , Sicherung materieller Bedürfnisse)
RELATEDNESS — SOZIALE BEZIEHUNGEN!
(Zugehörigkeitkeit , Liebesbedürfnisse/Zuneigung, interpersonelle Achtungsbedürfnisse)
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F M E D I A E F F E C T I V E N E S S : S O C I A L - M E D I A - E R A ( F R O M N O W O N ! )
HYBRID MEDIA COMMUNICATION!(Print+Online) is always Social Media compatible and covers almost all levels
of the Hierarchy of Needs
BASIC N
EEDS
SOCIA
L NEEDS
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P H Y S I O L O G I C A L N E E D S
S A F E T Y N E E D S
S O C I A L N E E D S
S E L F - E S T E E M
S E L F - G R O W T H
R E L AT E D N E S S
E X I S T E N C E
A C T U A L I Z AT I O N
PR
INT
ING
SO
CIA
L M
ED
IA
HY
BR
ID P
RIN
TIN
G
GUTENBERG ER A SOCIAL MEDIA ER A
White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/
http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
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We sharpen Print’s Effectiveness for a Disruptive Communication Approach
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Contact@ValueCommAG (Twitter)
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