ConversionXL reviewsValue proposition critiques

What is it?

What can I do here?

If I’m your ideal customer, why should I buy from you?

Is this a value proposition?

Or this?

Or this? I’m confused

Sliders are terrible for value propositions. Or most things. Don’t do it without testing against static value propositions.

So where is the value proposition, and what’s the offer? Am I supposed to get my loupe out and read these?

Is this a value proposition? What does #1 mean and according to whom?

These are good

This seems promising, but looks like a banner

Why shop here? Are you competing on price?

Is this based on a ton of voice of the customer research? Lacks clarity and benefit

Simplify! How about “Tell restaurants where to improve, get rewards.”

Value proposition is an offer. You don’t have one really!

Meaningless buzzwords won’t make you look smarter. How about talking like real people?

Jargon alert! What does it actually mean? How would you say this to your mother?

Visuals are part of the offer. Ditch the steam cleaning lady, add authenticity.

And most importantly – where is the offer? Anyone seen a reason given for signing up?

And signing up for what exactly? Clarity ftw!

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