8/17/2019 Value Proposition of Coca-cola Group6 MKT 160404(1)

1/4

(Group VI)Lee, Seungnam CHOO, Hyeseon Xu, LiangPERICHIAPPAN PERICHAPPAN, Ganesh

AANG!"I

Coca-ColaValue Proposition

8/17/2019 Value Proposition of Coca-cola Group6 MKT 160404(1)

2/4

For genera# $onsumers, espe$ia##y %he youngergenera%ion,

Coca-Cola ofers &e'erages, %ha% pro'ie anu&iui%ous en*oyae +ee#ing,

among a## so+% rin $ompanies

Because o+ i%s #ong asso$ia%ion -i%h happiness &yuners%aning an sa%is+ying %he physi$a# anpsy$ho#ogi$a# nees o+ i%.s $onsumers, inno'a%i'emare%ing an pa$aging %ha% en$ourages sharing

happiness an -or#-ie is%ri&u%ion/

ValueProposition

8/17/2019 Value Proposition of Coca-cola Group6 MKT 160404(1)

3/4

SpecicEvidence

Coe has a#-ays asso$ia%e i%se#+-i%h goo +ee#ing as $an &e seen

+rom %heir s#ogans (h%%ps011en/-iipeia/org1-ii1Lis%2o+2Co$a3Co#a2s#ogans

)• Open Happiness 456•  he Coe Sie o+ Li+e 476•  as%e %he 8ee#ing 496

In%rou$ing Coe :ero e%$/ +or$onsumers -ho are hea#%h$ons$ious/ 4;6

Reerences:456 h%%ps011en/-iipeia/org1-ii1Open2Happiness476h%%p011aage/$om1ar%i$#e1%he3$rea%i'i%y3a-ars17

8/17/2019 Value Proposition of Coca-cola Group6 MKT 160404(1)

4/4

SpecicEvidence

A## in o+ emo%ion $an &e $ompensa%e -i%hHAPP@D &y $onsuming %he Co$a Co#a

Reerences:456h%%p011---/$o$a3$o#a$ompany/$om1s%ories1mare%ing3%o3mi##ennia#s33-ays3$o$a$o#a3is3em&ra$ing3$rea%i'i%y3an3inno'a%ion1

476 h%%p011---/$o$a3$o#a$ompany/$om1

http://www.coca-colacompany.com/stories/marketing-to-millennials-5-ways-coca-cola-is-embracing-creativity-and-innovation/http://www.coca-colacompany.com/stories/marketing-to-millennials-5-ways-coca-cola-is-embracing-creativity-and-innovation/http://www.coca-colacompany.com/http://www.coca-colacompany.com/http://www.coca-colacompany.com/stories/marketing-to-millennials-5-ways-coca-cola-is-embracing-creativity-and-innovation/http://www.coca-colacompany.com/stories/marketing-to-millennials-5-ways-coca-cola-is-embracing-creativity-and-innovation/