Creating awesome value proposition using Value Proposition Canvas
Value Proposition Canvas Rubric
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BT 372B: Discovery and Commercialization of Technical Business Opportunities Value Proposition Canvas Scoring Rubric (50 Points) 1 – Poor 2 – Below Average 3 – Average 4 – Above Average 5 – Excellent Introduction No introduction to the Mobile App (or product). Almost none. Some but insufficient. Adequate. Clear introduction to the Mobile App (or product). Value Proposition Canvas No introduction to the Value Proposition Canvas. Almost none. Some but insufficient. Adequate. Clear introduction to the Value Proposition Canvas. Customer Jobs No description of customer jobs. Almost none. Some but insufficient. Adequate. Clear description of what customers are trying to get done in their work or in their lives. Pains No description of pains. Almost none. Some but insufficient. Adequate. Clear description of the bad outcomes, risks, and obstacles related to customer jobs. Gains No description of gains. Almost none. Some but insufficient. Adequate. Clear description of the outcomes customers want to achieve or the concrete benefits they are seeking. Products and Services No description of products and services. Almost none. Some but insufficient. Adequate. Clear description of all the products and services that a value proposition is built around. Pain Relievers No description of pain relievers. Almost none. Some but insufficient. Adequate. Clear description of how the products and services alleviate customer pains. Gain Creators No description of gains. Almost none. Some but insufficient. Adequate. Clear description of how the products and services create customer gains. Fit No description of fit. Almost none. Some but insufficient. Adequate. Clear description of the fit between the Customer Profile and the Value Map. Overall Presentation Presentation was rushed, sloppy, and too short. Presentation is too short and lacking creativity. Presentation is of correct length. Presentation is well done and comprehensive. Presentation is creative, excellently done.
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Transcript of Value Proposition Canvas Rubric
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BT 372B: Discovery and Commercialization of Technical Business Opportunities
Value Proposition Canvas Scoring Rubric (50 Points)
1 Poor 2 Below
Average 3 Average 4 Above
Average 5 Excellent
Introduction No introduction to the Mobile App (or product).
Almost none. Some but insufficient.
Adequate. Clear introduction to the Mobile App (or product).
Value Proposition Canvas
No introduction to the Value Proposition Canvas.
Almost none. Some but insufficient.
Adequate. Clear introduction to the Value Proposition Canvas.
Customer Jobs No description of customer jobs.
Almost none. Some but insufficient.
Adequate. Clear description of what customers are trying to get done in their work or in their lives.
Pains No description of pains. Almost none. Some but insufficient.
Adequate. Clear description of the bad outcomes, risks, and obstacles related to customer jobs.
Gains No description of gains. Almost none. Some but insufficient.
Adequate. Clear description of the outcomes customers want to achieve or the concrete benefits they are seeking.
Products and Services
No description of products and services.
Almost none. Some but insufficient.
Adequate. Clear description of all the products and services that a value proposition is built around.
Pain Relievers No description of pain relievers.
Almost none. Some but insufficient.
Adequate. Clear description of how the products and services alleviate customer pains.
Gain Creators No description of gains. Almost none. Some but insufficient.
Adequate. Clear description of how the products and services create customer gains.
Fit No description of fit. Almost none. Some but insufficient.
Adequate. Clear description of the fit between the Customer Profile and the Value Map.
Overall Presentation Presentation was rushed, sloppy, and too short.
Presentation is too short and lacking creativity.
Presentation is of correct length.
Presentation is well done and comprehensive.
Presentation is creative, excellently done.
