Value of Diversity at the Workplace Presentation by Tina Tinde at career forum in Toulouse, France,...
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Transcript of Value of Diversity at the Workplace Presentation by Tina Tinde at career forum in Toulouse, France,...
CROSSING THE RUBICON
Why understanding diversity boosts your career
Association of Norwegian Students Abroad (ANSA) Career Forum, Toulouse, France, November 10, 2012Gry Tina Tinde, communication/diversity advisor, E-mail [email protected]
Crossing the Rubicon - Alea iacta est
General Caesar's crossing of the Rubicon in 49 BC to reach Rome led to civil war, which Caesar won
After Caesar’s murder in 44 BC his adoptive son Augustus ruled the Roman Empire
Crossing the Rubicon, like throwing the dice, means that the point of no return has been reachedRubicon is a river in Italy that General Julius Caesar
crossed in defiance of the Senate in Rome, and declared that ”the die has been cast”
Agnar Mykle's "Rubicon" Norwegian author Agnar Mykle, 1915 – 1994 released his last
novel ”Rubicon” i 1965. Like several of his other books it was translated into English
“Rubicon” is not as reputable as ”The Song of the Red Ruby”, which was banned for indecency, and ”Lasso Around the Moon”. Both show the author’s mastery of irony and humor
Valemon Gristvåg’s motorbike ride through Europe in 1939 is an undetected gem of a literary road movie
It’s a hilarious portrait of a student heading for a momentous time in Europe’s history, laced with cheeky descriptions of people from Sunnmøre on Norway’s west coast
The expression ”Crossing the Rubicon” is being applied to the 2012 US presidential election
Demography is the new Rubicon ”Non-whites” made up 28% of all voters in
the US presidential election, up from 26% in 2008
Barack Obama’s support from ”non-whites” was critical in swing states such as Ohio and Florida. In Ohio blacks made up 15% of voters, compared to 11% in 2008. In Florida Latinos made up 17% of voters, up from 14% in 2008
Nearly ¼ of voters were single women. Obama received 67% of their votes, which had a strong impact on the outcome
Race affects voting behavior While minority compositional gains were not
huge, they offset a strong tilt against Obama among white voters. Nationally, Mitt Romney won the white vote, with 59% to 39%, but he lost the election
93% of blacks and 71% of Latinos voted for Obama in 2012
In 2011 white newborns were no longer in majority
In 2050 whites will make up 46% of the US population, according to an analysis based on the 2010 census
Disability is no longer tabooEmployers, governments and
international organizations are beginning to understand that persons living with a disability are a resource,
not a burden
Artists and individuals are pushing the envelope, as illustrated by the French movie The Untouchables, which is a major hit with audiences globally
Barriers in areas of race, disability, religion and issues concerning lesbians, gays, bisexuals and
transgender (LGBT) are often broken down for men first
Increased LGBT acceptance (many exceptions, esp. in developing countries)
The 2012 US presidential election was a success for LGBT voters
Tammy Baldwin, Democratic candidate from Wisconsin, became the first openly gay among the 100 Senators
The Senate now has the ”record” number of 20 women, up from 17. Four are Republicans
In Maine and Maryland a majority of votes brought the number of states legalizing same-sex marriage to nine
Knowledge is power
Math whiz and baseball fan Nate Silver was primarily known for predicting results of imaginary baseball games
Based on e.g. demographic trends the popular New York Times blogger predicted the outcome of the 2008 and 2012 presidential elections
Nate Silver
Brad Pitt and Jonah Hill in ”Moneyball"
Winners are in tune with changes in the population
”America’s face changed and only one party changed with it” Peter Beinart quoted in Washington Post
Understanding diversity and demographic trends helps us make wise decisions and potentially be named winners. Obama leads a country of 315 million inhabitants. Wil Wheaton announced Nate Silver's ”victory” to 2,1 mill Twitter-followers, after Rachel Maddow declared Silver a winner to some 2 mill people watching her prime-time TV show.
Major generational and geographical gaps in PR profession
A study released by the University of Alabama in November 2012 was carried out in 23 countries in Asia, Latin-America, Europe + in the US
A total of 4,484 PR managers were asked which major challenges the industry faced
Major differences were found between generations, sexes and cultural/national origins
Two thirds ranked the impact of digital networks and massively available real-time information as the fundamental forces transforming the practice of contemporary public relations.
Increased access to information is major issue
Respondents identified the four most important topics:
1. Managing the volume and velocity of information (23 %)
2. Role of social media (15.3 %)
3. Improving measurement (12.2 %)
4. Dealing with fast-moving crises (11.9 %)China, Brazil, India and Mexico ranked
digital information the highest
Large geographical divides in PR industry
In seven years China is expected to have the world’s largest economy
Young and more junior managers ranked social responsibility, transparency and diversity higher than older managers
Around 70% of people in the PR industry are women; and they made up 51,3% of survey respondents
Africa on its way up The International Monetary Fund (IMF)
predicts that seven of the world’s fastest growing economies in the next 3-4 years will be African countries:
Ethiopia, Mozambique, Tanzania, Congo, Ghana, Zambia and Nigeria are expected to have an annual growth of six % in this period
In the next 40 years Africa’s population is expected to double, from one billion to two
Africans’ average age is now 20 years, half of Europe’s, which is also struggling with low economic growth
Africa on its way up
Libya
GhanaEtiopia
Mosambik
Rwanda
Average GDP growth of about five % annually during the last 10 years
While markets have collapsed elsewhere, Africa’s income is expected to grow by approximately 4,5% in 2012
According to IMF Africa will have the world’s fastest growing economy in the next five years
Africa on its way up
A report by the African Development Bank projects that by 2030 much of the continent will have a middle-class majority
The report predicts that consumer spending in Africa will soar from $680bn in 2008 to $2.2trn in 2030
Africa trades much more with the emerging powers, including BRIC (Brazil, Russia, India, China) than with for instance the UK
Some Americans have gone to China to find a job. Will Europeans become economic migrants to Africa in our time?
The BRIC countries Women climb fast on the career ladder in
BRIC countries because of their dynamic and innovative economies and the constant search for talents
The BRIC countries have far to go regarding women on company boards
In the UK public stock exchange companies are recommended to achieve 25% women on boards by 2015, while Norway tops the list with 40% due to legislation
Men’s tight grip on top positions These figures from 2012
show the proportion of women in executive and board positions in Fortune 500 companies
Women’s representation has stagnated despite research in many countries proving that increasing the number of women on boards improves the bottom line
Principles benefiting women are good for men, work life and the bottom line
For women and other underrepresented groups to gain fair access to education, employment and management positions, the focus should be on talent, competencies and suitability
This approach benefits people and businesses and organizations. The best results are achieved when people are not selected based on local/global traditions, buddy networks or prejudice
Catalyst found that with the current speed, women will achieve 50% of CEO positions in Fortune 500 companies in 2075, despite being in majority at American universities since the early 1980s
Diversity & women lacking at Fortune 500 top echelon
Only 3,6% of America’s 500 largest companies are headed by women
Only one is African-American
These 19 women share career advice on CNN’s website
Their advice appears tame with regard to gender equality issues and echo Norwegian business women’s careful statements some 20 years back, when it was still taboo in Norway’s private sector to discuss gender discrimination publicly
Value of diversity policy is underestimatedErik Hansen in Progressive Global Energy to DN:
We’ve done well over the past 30 years but we haven’t understood what it takes to succeed in the next 30
Of all management positions filled in 2012 all were Norwegians, even though 22% of suggested candidates were foreigners
Norwegian companies are not being flexible. People 55 and older are rejected
Norway will lag behind if we don’t draw on foreign talents and the experience of older people
Dagens Næringsliv a finance newspaper, put on its front page Nov 9, 2012 that Norwegian companies are racist. English recap
Overcoming racism through interaction A study presented in 2012 by The Institute of
Labour and Social Research (FAFO) and The Institute for Social Research found that persons with foreign-sounding names had 25% less chance of being called to a job interview
Lidio Dominguez applied to many jobs in Norway over two years and got no interview. He changed his name to Nils Myrland and was suddenly invited to many interviews. He got a job and changed his name back
Nate Silver : Racism is predictable. It’s predicted by interaction or lack thereof with people unlike you, people of other races.”
Rubicon has been crossedThe results are shared on social media