Value in customer complaints?
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Transcript of Value in customer complaints?
Gillian Martin Captivating Solutions Consultancy
Value in Customer Complaints?
One of the most rewarding experiences as a customer service provider is to be congratulated on the quality of service
that is provided
It feels great to do a job well done and know that the recipient of the service
recognizes it as being of superior quality
The reverse can also be true
It can be quite disheartening to receive negative feedback from customers
Bill Gates states: “Your most unhappy customers are your greatest source of
learning”
A customer’s expression of dissatisfaction with an aspect of the service provided is an opportunity to
ascertain the areas that need improvement
This is an excellent medium to recognize the gap between the service
delivered and the customers’ expectations
If complaints are being repetitively made about specific areas of the service
delivered, it means that these areas identified pose a chronic threat to the
organization’s image
If a car is being driven on a long journey and a puncture is detected in one of the tyres, the driver stops to have the tyre
patched, uses a spare tyre or purchases a new tyre
Where gaps exist between the customers’ expectations and the actual service delivered, speedy efforts must
be made to address the problems failing which it will become a very ‘bumpy’ ride
The customers’ feedback is to be sought frequently
This can be done by conducting surveys as well as encouraging customer service
personnel to informally and frequently solicit feedback from the customers
Getting feedback is only a part of the process
Ensuring that these issues are addressed and maintaining a log with an
action plan is another part of the process
This process should be conducted frequently and continuously
Like the Japanese have a commitment to kaizen, continuous improvement, so
too must the providers of customer service
The next time a customer makes a complaint, thank them for taking it to
your attention
Charles R. Swindoll says “Life is 10% what happens to you and 90% how you
react to it”
How do you react to customer complaints?
Customer complaints should not be viewed negatively
They provide the opportunity for us to identify areas for improvement
This enhances organizational learning and subsequently growth
Listen to your customers
You cannot put a dollar value on the potential growth of your entity resulting
from customer complaints and subsequent organizational learning
All honour be to the Lord Jesus
Christ ,who enables us to reap value from customer
complaints
4 of the Over 200 Workshops Offered by Captivating Solutions Consultancy Via Churches Include:
Customer Service: “Customer Service STARS” Customer Experience Management:
“The Ultimate Experience” Business Development: “Building Your Base”
Entrepreneurship: “Rising to the Challenge of Entrepreneurship”
Email: [email protected]