Value grid
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More Value Same Value Less Value More Cost Same Cost Less Cost More for more Same for more Less for more More for same More for less Same for same Same for less Less for same Less for less Parity player Premium positioni ng Budget offerin g Value driver Value leader Value breaker Taking the piss Hollow promise s Fading star
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A simple 9X9 value grid for understanding relative value positionings within both categories and portfolios, plus a few UK centric examples
Transcript of Value grid
More ValueSame ValueLess Value
More Cost
Same Cost
Less Cost
More for moreSame for moreLess for more
More for same
More for less
Same for same
Same for less
Less for same
Less for less
Parity player
Premiumpositioning
Budgetoffering
Value driver
Value leader
Valuebreaker
Taking thepiss
Hollow promises
Fadingstar
More ValueSame ValueLess Value
More Cost
Same Cost
Less Cost
More for moreSame for moreLess for more
More for same
More for less
Same for same
Same for less
Less for same
Less for less
Tesco
Waitrose
Aldi? Asda
Sainsbury’s
Taking thepiss
Hollow promises
Fadingstar
Supermarkets
Aldi?
More ValueSame ValueLess Value
More Cost
Same Cost
Less Cost
More for moreSame for moreLess for more
More for same
More for less
Same for same
Same for less
Less for same
Less for less
Burberry
Poundland
H&M
John Lewis
Amazon
Taking thepiss
Hollow promises
Fadingstar
UK Retailers – current success stories
Parity player
More ValueSame ValueLess Value
More Cost
Same Cost
Less Cost
More for moreSame for moreLess for more
More for same
More for less
Same for same
Same for less
Less for same
Less for less
O2
Tesco 3
EE
Giff Gaff
Taking thepiss
Hollow promises
Vodafone
Mobile networks
Premiumpositioning
More ValueSame ValueLess Value
More Cost
Same Cost
Less Cost
More for moreSame for moreLess for more
More for same
More for less
Same for same
Same for less
Less for same
Less for less
BA
Premium Economy
Ryan Air Easy Jet
?
Avios
Taking thepiss
Hollow promises
Airlines
Fadingstar
More ValueSame ValueLess Value
More Cost
Same Cost
Less Cost
More for moreSame for moreLess for more
More for same
More for less
Same for same
Same for less
Less for same
Less for less
Ford
Audi
Kia Seat
VW
Hyundai
Taking thepiss
Hollow promises
Honda
Automotive
