Value Equation“What do you get for your

dues dollars?”

Before we look at what value we bring to membership, let’s look at the reasons why we say we exist…

ARA Mission StatementAs the voice for real estate, the Arkansas Realtors

Association serves its members by promoting professionalism through education, communications,

technology, legal information and services, by advocating the use and transfer of real property, and by positioning the REALTOR as the primary source for real

estate services.

What would the average member in your local board say is the greatest benefit

of REALTOR® membership?

•MLS Access•ARA Forms Software

•???

Even though the average member would not recognize more than 2 benefits of

REALTOR® membership… Over the next few minutes, we will look

at over 25 other benefits of your REALTOR® membership

• NAR Benefits• ARA Benefits

• Local Board Benefits

National Association of REALTORS®Feature/Benefit

• Legislative/Regulatory/Advocacy• Economic Research• Publications- REALTOR® Magazine/REALTOR.org

National Association of REALTORS®• Code of Ethics• REALTOR.com• Right Tools, Right Now• Consumer Relationship Building

*Videos

National Association of REALTORS®• REALTOR® Federal Credit Union• Professional Designations & Certifications• REALTOR Legislative Network

*Call to Action

Arkansas REALTORS® AssociationFeature/Benefit

• ARA Forms Software* On-line forms and digital signatures

• Professional lobbying firm* Last legislative session, we prevailed on 20 out of 21 bills.

• 8 member full time staff• Monthly statewide publication, REALTOR Rightings• Website: www.arkansasrealtors.com• Professional Development including GRI, GRLA,

Ethics Training, Forms Training, and selected ARA sponsored designation courses.

• State Convention including national industry speakers and products.

• Public Relations* Special Olympics* Awards for Excellence* Hearts and Homes

• Professional Standards/Code of Ethics• ARPAC/Candidate Interviews• Legal Hotline/FAQ

Local BoardsFeature/Benefit

• Candidate Interviews• New Agent Orientation• Board Luncheons• Broker Town Halls• What is your board doing?

So, based on the mission statement that we reviewed at the beginning

of this session, “are we doing a good job of providing value to our

membership?”

Not if we fail to consistently and repeatedly remind our members of

the benefits we looked at here today!