Valora Trade Norway
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Transcript of Valora Trade Norway
![Page 1: Valora Trade Norway](https://reader030.fdocuments.us/reader030/viewer/2022032414/568132b9550346895d9975ac/html5/thumbnails/1.jpg)
Valora Trade Norway• Henriette Dahl Jensen• On board from January• 5 ½ year in VTN
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Grocery Trade80%
Service Trade20%
Market data by trade sector
• Fisherman’s Friend is present in Grocery- and Service Trade in the Norwegian market.
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POS material for NorwayNew permanent display in plywood
Exisisting display with some improvements
Material used in-store
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MEDIA STRATEGY 2014
• Keep loyal and existing consumers• Attract new consumers– Women– Younger adults
• Consistency through the year• Build a communication platform that can be
used in all media channels• INCREASE SALES AND TOP OF MIND FOR
CONSUMER
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The consumer is exposed in many channels
![Page 6: Valora Trade Norway](https://reader030.fdocuments.us/reader030/viewer/2022032414/568132b9550346895d9975ac/html5/thumbnails/6.jpg)
Media campaign - outdoor
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Media campaign - outdoor
![Page 8: Valora Trade Norway](https://reader030.fdocuments.us/reader030/viewer/2022032414/568132b9550346895d9975ac/html5/thumbnails/8.jpg)
Media campaign - outdoor
+ 4600 boards outdoor and in FMCG in every pulse
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Media campaign - magazines
100 000 Spearmint sampled in magazines combined with ads.
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The futureThreats:• New launches from competitors• Changes in the trade
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The futureOpportunities:• Well planned and working media plan• Increase focus on trade activities• Very motivated organization• Focus on establishing social media platform
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Thank you!