ANNOUNCING THE MOST DELICIOUS

BUY LOCAL INITIATIVE CALIFORNIA’S

CENTRAL VALLEY HAS EVER TASTED

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OUR PARTNERS:

THE CENTRAL VALLEY HAS

A LOT TO BRAG ABOUT

The New York Times exclaims, “California’s Central

Valley is our greatest food resource.

They are talking about our home, the Central Valley,

and one of the most productive agricultural regions

on the planet. That’s right, we said it too.

Fresno County and Tulare County are the leading

agricultural counties in the entire nation with over 350

crops grown in each. But our agricultural acumen

doesn’t stop there. We could go on and on. And we

will.

But does our community know and appreciate all the

green greatness that surrounds us? They will.

Photograph by Vincent Laforet for The New York Times, Harvesting tomatoes

at the Farming D Ranch in Five Points, Calif.

OUR TELEVISION STATIONS ARE

AWARD-WINNING CHEERLEADERS

FOR OUR COMMUNITY

Sure. We are proud of our community. And we’ve

won many awards in our tireless quest of news

excellence and touting the Valley.

Like the Emmy Award KSEE24 won for our We

Are Fresno Campaign which highlight’s the

people, places and events that make California's

Central Valley a uniquely fantastic place to live.

The Emmy was just one of the awards that We

Are Fresno efforts netted.

CBS47 News has won its share of Emmys too for

excellence in journalism.

Together we’re poised to launch ‘Valley Delicious.’

Multi Award Winning,

Community Leading Initiative

with Massive Recognition and

Public Support

What is ‘Valley Delicious?’

‘Valley Delicious’ is a full assault on promoting everything Local

farm to fork in the Central Valley. It starts with Local farmers,

the Local fruits, vegetables, nuts, wine they produce. Then we

move closer to your dinner table as we feature Local

restaurants, Local recipes and Local grocery stores.

This is an Image Campaign for the Central Valley and also

Action Campaign as we use significant media resources to

educate Central Valley viewers, conjure their pride and urge

them to Buy Local.

Everything Local. Everything Delicious. Valley Delicious.

* Statistical evidence provided by the City of Fresno

Every dollar

spent at a local

business will

re-circulate at

least

Support Local Jobs. Create a Stronger Community. Give Back.

Valley Delicious Campaign?

Of every dollar

you spend will

stay here in the

Central Valley!773¢

Times!

The Impact of the

1. Easy Recipes

2. Healthy Recipes

3. Reasonable Priced Groceries

4. Tasty for Children and Adults

Valley Delicious Will Give

Central Valley Women

What they REALLY Want

Women 25+

Consumers are

the Demo Target

Valley Delicious will Connect

Farmers & Chefs with

Restaurants & Consumers This campaign will thrive in the nexus between

Valley farmer, their products, Local restaurants

and Local consumers.

Connect.

Engage.

Activate.

Consumers

Farmers

Grocers

Restaurants

KSEE24’s all NEW! Central Valley Today is dedicating a large portion of the show each week to

showcase everything Valley Delicious.

Positioned between the Queen Latifah Show and Dr. Phil, the NEW! Central Valley Today is a

lifestyle program for women hosted by women. And now, it’s in high definition.

Research shows the viewership at 3pm are women 25 and older with families and a need for

meals on tight timeline, meals on a tight budget and new ideas for recipes for entertaining during

special events. Valley Delicious on Central Valley Today will fill that need.

The recipe for success is simple: Start on the Farm, Move into the Kitchen, Enjoy watching Local

Restaurant Chefs prepare a meal with Local foods, Pair with a Local Wine or Beer, Share All Content

liberally on YourCentralValley.com and KSEE24 Social Media, Facebook, Twitter & Pinterest.

CBS47 Eyewitness News is investing valuable airtime and resources each week to educate Central

Valley viewers about everything Valley Delicious.

Research shows that 92% of Central Valley Women viewers watch local news and CBS47 will

deliver news segments about local farmers, locally produced products, local restaurants and chefs

and local grocery stores.

As Valley Delicious connects the dots between local pride and valley dinner tables, CBS47

Eyewitness News will showcase these stories during AM news and the Central Valley’s only 7pm

newscast.

Massive Resources Invested

� POWERFUL PROMOTION- A powerful promotional schedule on two TV Stations will get

Central Valley viewers excited about the Valley Delicious campaign.

� NEWS- Weekly News Segments will air in CBS47 Eyewitness News in the morning and

evening each week featuring your product.

� FEATURE STORIES- You will also be featured in the all NEW! KSEE24 Central Valley

Today. Segments will feature farmers, products, restaurants and grocery stores. Each

segment ends in the kitchen as we illustrate Valley Delicious and drive viewers to buy

product.

� DIGITAL- All content will be repurposed to station social media for maximum exposure,

including CBS47 Eyewitness News Facebook & Twitter and to KSEE24’s Central Valley

Today social media like Facebook and Pinterest.

� INTERNET- A special microsite will be created at the popular website YourCentralValley.com

to store all of the video, recipes and more with links to learn more about your products.

� COMMERCIALS -You will also receive a schedule of :30 commercials professionally

designed to market your product to targeted consumers.

The Time It Takes to

Make Your Marketing Work

13 weeks creates

Market Awareness

26 weeks generate

Market Recognition

52 weeks promotes total

Market Dominance

“The average American over the age of 2 spends more “The average American over the age of 2 spends more “The average American over the age of 2 spends more “The average American over the age of 2 spends more than 34 hours a week watching live television than 34 hours a week watching live television than 34 hours a week watching live television than 34 hours a week watching live television ———— plus plus plus plus another three to six hours watching taped programs.”another three to six hours watching taped programs.”another three to six hours watching taped programs.”another three to six hours watching taped programs.”

*Source: New York Daily News 9/19/12

Saturate Your

Audience

Penetrate Consumers

“Top of Mind”

Dominate Target

Market

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