Valeria maltoni sales acceleration summit 2014-light template
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Transcript of Valeria maltoni sales acceleration summit 2014-light template
![Page 1: Valeria maltoni sales acceleration summit 2014-light template](https://reader033.fdocuments.us/reader033/viewer/2022061111/5454bdddaf79590c338b4f94/html5/thumbnails/1.jpg)
#SalesSummit | @ConversationAge
How content creates value, delivers business impact
Valeria Maltoni
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#SalesSummit | @ConversationAge
Without digital content, neither customers nor search engines
will be able to engage with brands online.
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#SalesSummit | @ConversationAge
Content is the Currency of the social Web. Good Content is intentional, relevant, and
delivers business impact. ”“
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#SalesSummit | @ConversationAge
60.3%
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#SalesSummit | @ConversationAge
Source: Altimeter Group, 2012
What it takes:
12 content types
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#SalesSummit | @ConversationAge
1. Establish Credibility
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#SalesSummit | @ConversationAge
Take away: make it easy
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#SalesSummit | @ConversationAge
2. Give Concrete Reasons to Care
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Take away: make it about them
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#SalesSummit | @ConversationAge
3. Provide a Path Forward
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#SalesSummit | @ConversationAge
Take away: builds confidence
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#SalesSummit | @ConversationAge
ITERATIVEIMPROVEMENT
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#SalesSummit | @ConversationAge
![Page 14: Valeria maltoni sales acceleration summit 2014-light template](https://reader033.fdocuments.us/reader033/viewer/2022061111/5454bdddaf79590c338b4f94/html5/thumbnails/14.jpg)
#SalesSummit | @ConversationAge
How content creates value, delivers business impact
http://www.pmdigital.com/@pmdigital