Presented by: Karin Viera, CTC

Our VisionOur Vision

To strengthen Vacation.com’s dominant position as To strengthen Vacation.com’s dominant position as North America’s largest travel agency network byNorth America’s largest travel agency network by driving greater profitability to both our membersdriving greater profitability to both our members

and our suppliers.and our suppliers.

““The Power of the Partnership”The Power of the Partnership”

Today’s Agenda

• About Vacation.com• Benefits of Membership• Questions & Answers

About Vacation.com

• The industry’s largest travel services marketing organization with over 5,000 member agencies in the U.S. and Canada

• Includes individual agency members, multi-branch offices and host agencies• Owned by Travel Leaders Group• Headquartered in Alexandria, VA

Member Benefits

• Enhanced Commissions• Marketing• Exclusive Vacation Products• Technology• Training & Member Development• Valuable Relationships

Enhanced Commissions

• Extra revenue-generating opportunities:– Reach higher commission tiers with lower sales thresholds– Receive bonus incentives for products you already sell– Access to consumer incentives to offer your clients

• Members receive sales performance updates on a regular basis• If you have any issues with suppliers, we are here to help

Enhanced Commissions

Over 100 Preferred Suppliers:• Cruise lines• Tour operators• Hotels• Airlines• Travel insurance• Car rental, limousine and chauffeur companies• Rail operators

Over 100 Preferred Suppliers

• Cruise lines: Azamara, Celebrity, Crystal, Cunard, Holland America, NCL, Oceania, Princess, RCI, Silversea, Viking River

• Tour operators: Classic, Tauck, Funjet, Globus, Pleasant, Travel Impressions• Hotels: Marriott, Starwood, Fairmont, Raffles and Swissôtel • Airlines: Virgin Atlantic, Air New Zealand• Insurance: CSA, RBC, Travel Guard, Travel Insured• Car rental companies: Hertz- exclusive car partner• Rail operators: Amtrak, Rail Europe

Marketing

Our Award-winning Engagement marketing program can help you:• Stimulate repeat business• Generate new customers• Close your sales

*Winner of Travel Weekly’s Gold Magellan Award in 2009 and 2010

Marketing – Engagement Program

Send professionally designed mailers & emails to your clients, with your agency as the sole call-to-action. We:

• Negotiate exclusive travel offers with our Preferred Suppliers• Identify which of your clients is most apt to respond to the offers• Create the professionally designed mailers and emails • Send them to your clients on your behalf

Your Customized Direct Marketing Your Customized Direct Marketing Program Program

Targeted direct mail and email marketing Targeted direct mail and email marketing program to your clients, sent by program to your clients, sent by Vacation.com on your behalfVacation.com on your behalf

Your clients will receive exclusive Your clients will receive exclusive Preferred Supplier promotionsPreferred Supplier promotions

Engagement drives sales directly to your Engagement drives sales directly to your Agency while strengthening your Agency’s Agency while strengthening your Agency’s brandbrand

What is Engagement?What is Engagement?What is Engagement?What is Engagement?

Submit your client list and we’ll do the rest!Submit your client list and we’ll do the rest!

Client list standardization and segmentationClient list standardization and segmentation

Exclusive supplier offers targeted to your clientsExclusive supplier offers targeted to your clients

Professionally designed direct mail and emailProfessionally designed direct mail and email

Personalized messages from your AgencyPersonalized messages from your Agency

Highest quality printed direct mail piecesHighest quality printed direct mail pieces

Delivered to Delivered to Your ClientsYour Clients on on Your BehalfYour Behalf

Your Agency’s Direct Marketing SolutionYour Agency’s Direct Marketing SolutionYour Agency’s Direct Marketing SolutionYour Agency’s Direct Marketing Solution

Your Agency is the Sole Call-to-ActionYour Agency is the Sole Call-to-ActionYour Agency is the Sole Call-to-ActionYour Agency is the Sole Call-to-Action

Marketing – Engagement Program

• In the past 12 months, we have sent more than 52 million supplier-funded pieces on our members’ behalf

• 2011 schedule includes 60+ direct mailers and 60+ emails• 40 participating Preferred Suppliers

Personalized with your agency name, business address, phone #, email, and website

Targeted Consumer SegmentationTwo Types

• Classic Cohorts is a suite of customer segmentation tools that utilize advanced clustering techniques to place consumers into one of 30 naturally-occurring groups of similar households.

• Classic Cohorts is based on the premise that consumers will be more responsive to

messages and offers relevant to their specific life stage and lifestyle on a individual household basis, rather than those based on the average characteristics of their neighborhood.

» Available to all Preferred Suppliers

Cohorts: Our Segmentation SystemCohorts: Our Segmentation SystemCohorts: Our Segmentation SystemCohorts: Our Segmentation System

Targeted Consumer Segmentation Two Types

• Economic Cohorts, a NEW 71 cluster segmentation schema appended to our database, uses additional insights into consumer income and discretionary spending to allow for more granular targeting, particularly among wealthy consumers.

Cohorts: Our Segmentation SystemCohorts: Our Segmentation SystemCohorts: Our Segmentation SystemCohorts: Our Segmentation System

Available to High End Preferred Suppliers and those who complete detailed database analysis with Cohorts

Teen-Dominated Families – Middle-aged, middle-income families whose teen-dominated households keep busy with outdoor activities, computers and video games.

Demographics 5.7% of all US Households Median Age: 42 Married Couples Over 40% College/Grad School Median Income: $58,000 Most are Homeowners Occupations

45% Prof/Tech/Mgmt 30% Clerical/Blue Collar

Audio/Visual Electronics Home video games Watch sports on TV Own a CD PlayerOutdoors Camping/Hiking Fishing, rec. vehicles Sports & Fitness Bicycling Active with teens Physical fitness

Home Life Automotive Work Crafts Gardening/Plants Home Furnishings/Décor Household PetsTraditionalist Coin/Stamp Collecting

Danny and Vicki – In DepthDanny and Vicki – In DepthDanny and Vicki – In DepthDanny and Vicki – In Depth

Lifestyles

Travel AgencyTravel Agency

Preferred Preferred SuppliersSuppliers

Vacation.comVacation.com Operationally Operationally Executes ProgramExecutes Program

Contributes Contributes Client ListClient List

Contribute Contribute Content and Content and SupportSupport

Engagement - Shared ObjectivesEngagement - Shared ObjectivesEngagement - Shared ObjectivesEngagement - Shared Objectives

Title (if needed)Title (if needed)

Quarterly 68-page consumer Quarterly 68-page consumer publication publication

Variety of travel-oriented Variety of travel-oriented editorial contenteditorial content

Each magazine, features at least 3 Each magazine, features at least 3 destinations destinations

Personalized offers, letter from Personalized offers, letter from agency, and sole call to action is agency, and sole call to action is participating agencyparticipating agency

Singles & Couples Singles & Couples VersionVersion

Family Family VersionVersion

Digital Variable Printing PersonalizationDigital Variable Printing PersonalizationDigital Variable Printing PersonalizationDigital Variable Printing Personalization

Direct response consumer e-mailDirect response consumer e-mail

Member Agency Name and Phone Member Agency Name and Phone Number is the only call to actionNumber is the only call to action

Appears to be sent directly from each Appears to be sent directly from each agencyagency

Video streaming capabilitiesVideo streaming capabilities

More than 100 e-Engagement More than 100 e-Engagement promotions annuallypromotions annually

e-Engagemente-Engagemente-Engagemente-Engagement

Skip the regular opt-in Skip the regular opt-in process for suppliers you process for suppliers you want sent to your clientswant sent to your clients

Last-minute offers, not Last-minute offers, not available on regular e-available on regular e-EngagementEngagement

Automated renewalAutomated renewal

All new Engaged agencies All new Engaged agencies are eligibleare eligible

QuickQuickEmailEmailQuickQuickEmailEmail

Marketing – Free Prospects

• All U.S. Members have access to thousands of free prospects• Once you join, we will send about 25,000 emails to travel interested

consumers with your agency as the call-to-action• While the average cost of attracting a new customer is $150, when you join

Vacation.com, we do the prospecting for you for free

For For QuickQuickEmail participants in the U.S.Email participants in the U.S.

Helps you grow your businessHelps you grow your business

Enrolled members are the “call-to-action” on over 30 million Dunhill Vacation emails Enrolled members are the “call-to-action” on over 30 million Dunhill Vacation emails sent annuallysent annually

866-AIR-LITEAir N Light Travel

Toll-freeToll-freeNumberNumberRequiredRequired

Free Customer ProspectingFree Customer ProspectingFree Customer ProspectingFree Customer Prospecting

List of customers who opened and clicked on the offerList of customers who opened and clicked on the offer

Available 24 hours after blast, so you can target your courtesy callsAvailable 24 hours after blast, so you can target your courtesy calls

Benchmarks ListBenchmarks List

Includes “quick tips” to improve performanceIncludes “quick tips” to improve performance

Sent one week after blastSent one week after blast

Place Your Orders OnlinePlace Your Orders OnlinePlace Your Orders OnlinePlace Your Orders Online

Engagement Calendars via AgentNetEngagement Calendars via AgentNetEngagement Calendars via AgentNetEngagement Calendars via AgentNet

60+ 60+ Direct Mail Direct Mail Promotions!Promotions!

Exclusive Vacation Products

• Provide your clients with exceptional amenities & services• Differentiate your agency from online & local retailers• Earn enhanced hotel commissions

Exclusive Vacation Products

Blocked Cruise Space Programs:

• Vacation Vignettes: hundreds of departures, each one includes the Services of a Concierge Host, a Private Cocktail Reception & an Exclusive Shore Event

• Amenity Departure Dates: reserved group space on hundreds of departures, with special amenities like shipboard credit, wine & champagne, specialty restaurant meals, monogrammed robes, etc.

• Culinary Collection: food and wine themed sailings with extra amenities.

Exclusive Vacation Products

• Hotel Elite: luxury hotel program with over 300 5 & 4-star hotels in more than 40 cities worldwide. Offers enhanced commissions, contracted space and value-added amenities for your clients.

• World Connect: provide your clients with customized travel in 40 of world’s greatest destinations, including private transfers and sightseeing tours .

• Pre & Post Cruise Solutions: book private roundtrip transfers to the port or hotel, sightseeing tours, and hotel room nights before and after your client’s cruise to plan a complete vacation experience.

Technology

• Increase productivity• Compare product results & pricing• Offer your clients value-added amenities

Technology - EZcruise

• Vacation.com’s best of breed online cruise booking tool that gives members the power to quickly and efficiently research, plan, quote and book cruise vacations through one Web-based system.

• Combining intuitive technology with agent-focused functionality, EZcruise is the easiest and most profitable way to compare and sell a wide diversity of cruise options, including exclusive, high-commission offers from Vacation.com’s robust collection of Preferred Suppliers.

Technology - EZcruise

• Compare up to 5 itineraries and ship profiles side-by-side • Quickly access itinerary maps, real time cabin availability deck plans, stateroom

images, and much more for 70 cruise lines • View all available rate codes and cabin categories for a particular departure on one

screen and easily identify upsell opportunities• Apply discounts and/or service fees on statements for internal use (with agency

profit calculations) or for client presentation • Seamlessly import bookings into Trams ClientBase

Training & Member Development

• Sharpen your sales skills• Update your supplier, product & destination knowledge• Network with peers and industry leaders

Training & Member Development

International Conference & Trade Show

• Vacation.com’s annual conference is regarded by members and suppliers as the best in the industry.

• Filled with action-packed days of intense information sharing, impressive technology displays, energized networking and exciting entertainment.

• 2011: June 19-23 in Las Vegas at Mandalay Bay

Training & Member Development

• Live Webinars- Offered several times a month on our core programs & benefits. • On Demand Tutorials- Learn at your own pace, at a time that is convenient for you. • Power of the Partnership Webinars- Learn more information about our Preferred

Suppliers, including product information, destination focus, marketing and sales strategies, and customer service capabilities.

• In Agency-Training- offered upon request by one of our many dynamic team members

Why You Should Join Today!

• Make more money with our commission structure than you could on your own• Be the call-to-action on 25,000+ emails sent to travel-interested consumers • Impress your clients and remind them of your value through the direct mailers and

emails using our Engagement program• Increase your productivity with EZcruise so that you are able to spend your time

selling• Join 1,000+ agencies and top suppliers at the industry event of the year

Try Our Benefits Calculator

www.JoinVacation.com

Questions & Answers

Your Success is Our Priority!

www.JoinVacation.com800-848-8756