Vaca Erika business I portfolio

UNIVERSIDAD TÉCNICA DE AMBATO

FACULTAD DE CIENCIAS HUMANAS Y DE LA

EDUCACIÓN

CARRERA DE IDIOMAS MODALIDAD PRESENCIAL

PORTFOLIO

“BUSINESS I”

Fourth Semester

Student: Erika Jimena Vaca Rivera

Profesor: Mg. Edgar Encalada Trujillo

AMBATO – ECUADOR

October 2015

TABLE OF CONTENTS.

MISIÓN (MISION STATEMENT) ....................................................................................... 3

VISIÓN (VISION STATEMENT) ......................................................................................... 3

PERFIL DEL EGRESADO .................................................................................................... 4

CURRICULUM VITAE ........................................................................................................ 6

STATEMENT OF PERSONAL LEARNING GOALS ......................................................... 8

SÍLABO ................................................................................ ¡Error! Marcador no definido.

Evidence 1 ............................................................................ ¡Error! Marcador no definido.





Final Essay ............................................................................ ¡Error! Marcador no definido.

FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN

CARRERA DE IDIOMAS

MISIÓN (MISION STATEMENT)

Formar profesionales líderes competentes, con visión humanista y pensamiento crítico a través de la Docencia, la Investigación y la Vinculación, que apliquen, promuevan y difundan el conocimiento respondiendo a las necesidades del país.

VISIÓN (VISION STATEMENT)

La Carrera de Idiomas de la Facultad de Ciencias Humanas y de la Educación de la Universidad Técnica de Ambato por sus niveles de excelencia se constituirá como un centro de formación superior con liderazgo y proyección nacional e internacional

PERFIL DEL EGRESADO

Al concluir la Carrera de Idiomas los estudiantes demostrarán haber adquirido y

desarrollado las siguientes competencias, capacidades, habilidades, destrezas y desempeños

como resultados de su formación profesional:

1. Usa el idioma inglés a un nivel B2 del Common European Framework.

2. Maneja competentemente los métodos y estrategias metodológicas para la

enseñanza del idioma inglés según las exigencias del Teaching Knowledge Test

(TKT)

3. Diseña programas o cursos específicos y sus respectivos materiales

didácticos.

4. Elabora materiales didácticos mediante la utilización de NTIC´s.

5. Transforma el contexto educativo a tráves de la práctica de valores.

6. Genera escenarios de aprendizaje significativos dando lugar a la

investigación participativa, el aprendizaje basado en problemas y el trabajo en

equipo.

7. Maneja leyes y reglamentos de Educación Ecuatoriana.

8. Aplica técnicas de valoración de los aprendizajes, así como también de su

propio desempeño docente.

9. Manejo de los aspectos sociales, intelectuales y psicológicos de los

estudiantes para promover el aprendizaje.

La Carrera de Idiomas adopta como instrumentos de evaluación interno del perfil de

ingreso dos simulaciones de exámenes con estándares internacionales. Siendo así,

Teaching Knowledge Test (TKT) test de acreditación internacional para la enseñanza del

inglés y Test of English as a Foreign Language (TOEFL) para la competencia

comunicativa.

Para ello la Coordinación de Carrera de Idiomas organizará dentro de los módulos optativos

seminarios taller de preparación para dichos tests, los mismos que podrán ser aprobados a

partir del séptimo semestre.

CURRICULUM VITAE PERSONAL DATA

Surnames: Vaca Rivera

Names: Erika Jimena

Place of birth: Ambato

Date of birth: 23th October 1995

Marital status: Single

Nationality: Ecuadorian

Address: Huachi San Francisco

Telephone Home: 2407487

Age: 20

Cell phone: 0984215813

E-mail: [email protected]

EDUCATION

Primary school: "Tres de Noviembre" 2006

High school: Instituto Superior Tecnológico "Hispano América" 2013

University: Técnica de Ambato “Carrera de idiomas”

ACADEMIC ACHIEVEMENTS:

I graduated in Hispano America high school

“BACHELOR IN INFORMATICS” 2013

REFERENCES

Julio Vaca 0983286478 My father

Mario Rivera 2406827 My uncle

Gabriela Vaca 0998820241 My sister

STATEMENT OF PERSONAL LEARNING

GOALS

STATEMENT OF PERSONAL LEARNING GOALS

The main reason to take “Business I” is because this syllabus will teach me to

use English in an oral and written way to communicate efficiently in a business

context according to the requirements of a global world.

During this semester, I will develop my communicative competence by

developing my language skills. I will learn many techniques in five key areas of

communication: socializing, using the telephone, presenting information,

participating in meeting and negotiations. These areas will help a lot of as the

accurate use of language to speak fluently about Business topics.

At the end of this semester, I will be able to use vocabulary and phrases

within the business context. It will help me to improve communication

techniques and developing and consolidating the language. This syllabus

offers me many opportunities for discussion and plenty of role plays. I am

going to have coherent oral with the appropriate language use; develop small

dialogues and interact in conversations in order to talk assertively about a

variety of topics related to cultural particularities, information among others.

Through of this syllabus, I will learn to integrate my knowledge of English

grammar and vocabulary into spoken form. I will develop my Business

knowledge. Through this syllabus, I will be able to use expressions correctly

within conversations, dramatize emotions, using the grammar within the

business context. Also, this syllabus will help me to compose sophisticated

conversations and generate informal and spontaneous dialogues.

Finally, I will have fluency when speaking and I could perform role play and

make a business plan. For this reason, Business I is a very important syllabus in

English career because it allows me to have a correct speaking at the moment

that I have to interact in the business world. Definitely I am going to achieve

my goals with much effort and dedication, I will be persevering for achieve

success.


FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÒN

CARRERA DE IDIOMAS

MODALIDAD PRESENCIAL

SÍLABO

BUSINESS “EMPRENDIMIENTO”

Octubre 2015 – Marzo 2016

EDGAR ENCALADA TRUJILLO

Magister en Lingüística Aplicada a la Educación Bilingüe Español – Inglés

Licenciado en Ciencias de la Educación especialidad Inglés

AMBATO - ECUADOR

2015

2

I. GENERAL INFORMATION Subject

Business (Emprendimiento)

Program

Carrera de idiomas

Code: FCHE/I/MP/2129/06/06

Prerequisites: NONE

Study Modality: Presencial

Subject Code

Curricular Organization Unit:

Profesional

Credits: 3

Level:

Fourth

Corequisites:

Subject Code

1. Language Teaching

Strategies

FCHE/I/MP/2129/06/05

Hours per Week

Class Hours:

3

Theoretical:1

Practical:2

Tutoring Student Hours: On Campus:1

Virtual:

TOTAL LEARNING HOURS :

WEEK HOURS:3

HOURS DURING THE SEMESTER

NUMBER OF SEMESTER HOURS: (16 weeks x 3 hours) = 48 hours

INTERDEPENDENT HOURS: 56 hours

ACADEMIC TUTORING: 16 hours

3

TOTAL HOURS: 48+56+16 = 120 hours (3 credits)

II. PROFESSOR'S TEACHING PROFILE

Professor's name: Encalada Trujillo Edgar Guadia

Academic degree: Magister en Lingüística Aplicada a la Enseñanza Bilingüe Español -

Ingles

Knowledge area:

Broad field 01 Education

Narrow field 011 Education

Detailed field 0114 Teacher training with subject specialization

Bachelor's degree: Licenciado en Ciencias de la Educación especialidad Inglés

Knowledge area:

Broad field 01 Education

Narrow field 011 Education

Detailed field 0114 Teacher training with subject specialization

Professional experience: 15 years

Teaching experience: 18 years

Program Academic area: Pedagogical and Psycholinguistics Competence

Professsor's schedule (practical application and learning experimentation) :

Wednesday from 10:00 to 12:00

Friday from 9:00 to 10:00

Professor's schedule (Academic tutoring):

Tuesday and Thursday from 13:00 to 14:00

Phone numbers: 032 800 435 – 0996575373

E-mail: [email protected]

III. COURSE DESCRIPTION AND OBJECTIVES

Purpose

Use English in an oral and written way to communicate efficiently in a business context

according to the requirements of a global world.

4

Course Description:

Business communication involves constant flow of information as a fundamental part of

any organizations. It involves number of people. Communication here plays a very

important role in process of directing and controlling the people in the organization.

Immediate feedback can be obtained and misunderstandings if any can be avoided.

So, the aim is to develop learners’ confidence and fluency in some basic areas of

business; as well as improving communication techniques and developing and

consolidating the target language in this context. Besides, students will be able to

recognize some technical vocabulary within the business context, apply rules of

socialization with people from different cultures; analyze rules of communication

through technological resources. Also they will prepare simulated telephone support

and assess business projects. This syllabus contributes to the development of the

Communicative Competence in correspondence to the Council Common European

Framework level B2.

Course General Objective:

To communicate in English using the language skills of reading, listening, speaking and writing

in the business world.

Course Specific Objectives :

1. Recognize some technical vocabulary for communication within the business context

2. Apply rules of socialization with people of different cultures in order to interact in the

business world.

3. Analyze rules of communication through technological resources for business issues

4. Prepare simulated telephone support in different commercial aspects

5. Assess business projects for entrepreneurships

5

IV. COURSE STUDY PROGRAM Curricular Units

U.1 Recognize some technical vocabulary for communication within the business context

Thematic Units

Class Hours Tutoring

Hours

Independent hours

including research and

community service

Assessment tools

Theoretical Practical

1.1 Some business terms 1 3 Tasks

1.2 Cross cultural understanding 1 2 1 3 Scoring scales

1.3 Welcome visitors 1 2 1 3 Questionnaires

1.4 Small talks: keeping the conversation going 1 2 1 3 Mind maps

Written tasks

Summative tests

Digital tasks in Excell

6

SUBTOTAL HOURS 4 6 3 12 TOTAL HOURS 25

Learning outcome: Present a conversation about keeping the conversation going during small talks based on the corresponding units of the book

Learning Methodologies: Collaborative Learning; Project based learning, Study case, problem based learning

Educational Strategies: Simulations; Conferences; Mind maps creation

Didactic Resources: Slides, markers, projector, audiovisual aids, internet

U.2 Apply rules of socialization with people of different cultures in order to interact in the business world.

Thematic Units

Class Hours

Hours of

Tutoríng

Independent study

including research and

relationship with the

society

Mechanisms and assessment

tools

Theoretical

Practical

2.1 Cross cultural understanding 1 1 1 3 Tasks

2.2 Inviting, and accepting or declining. 1 1 1 Scoring scales

2.3 Eating out with visitors 1 1 1 3 Questionnaires

2.4 Cross cultural understanding 1 1 1 Mind maps

7

2.5 Inviting, and accepting or declining. 1 1 2 Written tasks

Summative tests


Tasks

Scoring scales

Questionnaires


Unit Learning outcome: Write and present scripts about ways to invite visitors to have a social time based on what was covered in class.




8

U.3 Analyze rules of communication through technological resources for business issues

Thematic Units

Class Hours

Hours of

Tutoring

Independent study including

research and relationship with

the society


tolos

Theoretical

Practical

3.1 Preparing to make telephone calls. 1 2 1 2 Tasks

3.2 Receiving calls. 1 1 1 Scoring scales

3.3 Asking for and giving repetition 1 1 1 2 Questionnaires

3.4 The secretarial barrier 1 1 1 3 Mind maps

3.5 Sample Business Letter 1 1 1 3 Written tasks

Summative tests


Tasks

Scoring scales

9


Unit Learning outcome: Participate in role plays about receiving phone calls and a Business letter based on the contents of the textbook.




U.4 Prepare simulated telephone support in different commercial aspects

Thematic Units

Class Hours

Hours of

Tutoring



the society


tolos

Theoretical

Practical

4.1 Cross-cultural communication on the telephone(1) 1 1 2 Tasks

4.2 Setting up appointments 1 1 1 Scoring scales

4.3 Changing appointments 1 1 3 Questionnaires

4.4 Ending a call 1 1 1 Mind maps

10

4.5 Cross-cultural communication on the telephone (2)- 1 3 Written tasks

4.6 Problem solving on the telephone 1 1 2 Summative tests

4.7 Complaints 1 1 Digital tasks in Excell

Tasks

Scoring scales

SUBTOTAL HOURS

5 6 4 10 TOTAL HOURS 25

Unit Learning outcome: Design and present a short role play about using the telephone based on the dialogues covered in class




11

U.5 Assess business projects for entrepreneurships

Thematic Units

Class Hours

Hours of

Tutoring



the society


tolos

Theoretical

Practical

5.1 The structure of decision making meetings 1 Tasks

5.2 Starting and asking for opinion 1 2 Scoring scales

5.3 Interrupting and handling interruptions 1 1 1 2 Questionnaires

5.4 The structure of decision making 1 Mind maps

5.5 Stating and asking for opinion 1 1 Written tasks

5.6 Interrupting and handling interruptions 1 2 Summative tests

5.7 Asking for and giving clarification 1 Digital tasks in Excell

5.8 Delaying decisions 1 1 2 Tasks

5.9 Ending the negotiation 1 Scoring scales

12

SUBTOTAL HOURS

5 5 3 8 TOTAL HOURS 21

Unit Learning outcome: Create a project according to an enterprise trying to sell a product based on the suggestions given in class. Interdisciplinary project




13

V. NORMATIVE STANDARDS EVALUATION

Specific Objectives

Diagnostic

Evaluation

Formative

Evaluation

Summative

Evaluation

1. Recognize some technical vocabulary for communication within the business context

Techniques and

instruments:

Teacher observation

Questionnaire

Oral test

Oral presentations

Rubrics for Oral

presentation

Questionnaire

2. Apply rules of socialization with people of different cultures in order to interact in the

business world.

Techniques and

instruments:

Questionnaire

Oral participation

Observation

Questionnaire

Written activity

Presentation

Oral and written

quizzes

3. Analyze rules of communication through technological resources for business issues

Techniques and

instruments:

Oral test

PORTFOLIOS

Oral presentations

Oral and written

quizzes and tests.

Oral presentations.

Rubric for oral

presentations

Questionnaire

4. Prepare simulated telephone support in different commercial aspects

Techniques and

instruments:

Teacher observation.

Oral and written

quizzes and tests.

Portfolios.

Rubric for mid-

term oral

presentations

14

5. Assess business projects

Techniques and

instruments:

Teacher

observation.

Oral presentations.

Portfolios.

Learning logs.

Oral and written

quizz

Rubric for final oral

presentations

15

VI. BIBLIOGRAPHY

AUTHOR (S) ISSUED

YEAR BOOK TITLE

EDITION

NUMBER EDITORIAL

CITY/COUNTRY

NUMBER OF

PAGES

Sweeney, S. 2004 Communicating in

business

2nd Edition Cambridge

University

Press

England, Essex 320

CODE/ DATABASE LOCATION: Código

de Biblioteca 659=20) (Inventario:

08011)

COMMENTARY:

This is a short course for business English students which will be familiarized

with the business world

NUMBER OF

ISSUES

PRINTED: X

DIGITAL: 1

VIRTUAL: X

URL: http://assets.cambridge.org/97805215/49127/sample/9780521549127ws.pdf

AUTHOR (S) ISSUED BOOK TITLE EDITION

NUMBER

EDITORIAL CITY/COUNTRY NUMBER OF

PAGES

16

YEAR

Heisterberg, R. 2014 Creating Business Agility:

How Convergence of Cloud,

Social, Mobile, Video, and

Big Data Enables

Competitive Advantage.

Editorial

Wiley

387

CODE/ DATABASE LOCATION: COMMENTARY:

The book describes the agility that comes from collaborative commerce, and

provides key decision makers the implementation roadmap they need to build

a successful business ecosystem.

NUMBER OF

ISSUES PRINTED:

DIGITAL: X

VIRTUAL:

URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999

AUTHOR (S) ISSUED

YEAR BOOK TITLE

EDITION

NUMBER EDITORIAL

CITY/COUNTRY

NUMBER OF

PAGES

Esteban, J. L. 2014 Vive tu sueño,

emprende.

Editorial UOC,

S.L., 2014 249

CODE/ DATABASE LOCATION: COMMENTARY: It is necessary to keep on struggling constantly in order to achieve our

NUMBER OF

ISSUES PRINTED:

http://site.ebrary.com/lib/uta/docDetail.action?docID=10925541&adv.x=1&p00=hb1&f00=lccn&p00_upper=hj9999

17

DIGITAL: X goals, this text gives you a series of strategies to get your dreams.

VIRTUAL:

URL: http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento

ADDITIONAL BIBLIOGRAPHY

AUTHOR (S) ISSUED

YEAR BOOK TITLE

EDITION

NUMBER EDITORIAL

CITY/COUNTRY

NUMBER OF

PAGES

Frey, R 2012 Successful Proposal

Strategies for Small

Businesses: Using

Knowledge

Management to Win

Government, Private-

Sector, and International

Contracts

6th Edition Editorial

Artech House

Chicago, Illinois 723

CODE/ DATA BASE: COMMENTARY:

This guide maps and details every stage of the contractor proposal response

NUMBER OF

ISSUES PRINTED:

DIGITAL: X

http://site.ebrary.com/lib/utasp/docDetail.action?docID=10902828&p00=emprendimiento

18

VIRTUAL: lifecycle and shows readers how to produce proposals which maximize their

company's strengths and respond fully to client criteria.

URL: http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship

http://site.ebrary.com/lib/uta/docDetail.action?docID=10583833&p00=enterpreneurship

19

VII. SYLLABUS APPROVAL

Date prepared: September 21st, 2015

Lic. Edgar Encalada Trujillo. Mg.

SUBJECT PROFESSOR

Date of approval: September 23rd, 2015

Lic. Marbella Escalante. Mg. Mg. Verónica Chicaiza Redin PhD.

Area Coordinator Program Coordinator

Syllabus Evaluator Syllabus Validator

Dr. Marcelo Núñez Mg.

Faculty Sub-Dean

Approval

20

Evidence of

element 1

21

Evidence 1 Learning outcome I: Present a conversation about keeping the conversation going during small

talks based on the corresponding units of the book

23

Evidence of

Element 2

24

Evidence 2 Learning outcome II: Write and present scripts about ways to invite visitors to have a social time

based on what was covered in class.

26

Evidence of

Element 3

27

Evidence 3 Learning outcome III: Participate in role plays about receiving phone calls and a Business letter

based on the contents of the textbook.

29

Presentation

30

Evidence of

Element 4

31

Evidence 4 Learning outcome IV: Design and present a short role play about using the telephone based on

the dialogues covered in class

33

Evidence of

Element 5

34

Evidence 5

BUSINESS I

Ana Gabriela Ramírez Chicharrón

Erika Jimena Vaca Rivera

ELEMENT 5


FACULTAD DE CIENCIAS HUMANAS Y DE LA EDUCACIÓN

CARRERA DE IDIOMAS

Ambato- Ecuador

35

Broad Bean Coffee.

1. Executive Summary

Broad Bean Coffee( BBC) is a specialty coffee retailer. This coffee uses a system that is

new. It is a healthy coffee. Provides its customers the ability to try a different coffee. It

offers its customers the best coffee. BBC is offering a high-quality option to the stores, gas

station or supermarkets and any customer that want to try this product.

It is very healthy coffee substitute drink made from broad beans that is rich in protein and

carbohydrates. This product has medicinal properties. It relieves the Alzheimer's

symptoms and lower cholesterol levels. It contains potassium and it helps people’s

memory. It doesn’t contain caffeine, so it doesn’t cause insomnia. Everybody can drink

this coffee substitute, children, old people, young people, etc. You should use this product

because it is 100% natural. It is 100% Ecuadorian. Drink Broad Bean Coffee.

1.1. Objectives

Our company has established two firm objectives it wishes to achieve in few time.

Become selected as the Best taste Coffee in all Ecuador.

Sales approaching and surpassing $1. million by the end of the first year.

1.2. Mission

BBC will make its best effort to create a unique taste and this product will be the best

coffee. Provide customers the finest quality coffee. We will help our customers to relieve

their daily stresses by providing piece of mind through a cup this coffee, and products of

consistently high quality. And grow at a profitable rate through sound economic decisions.

36

1.3. Keys to success

The keys to success in this business are:

1. The best product - freshest Broad Bean, cleanest equipment, and consistent flavor.

2. Its design that will be both visually attractive to customers.

3. Employee training to insure the best coffee preparation techniques.

4. Building a solid base of loyal customers.

2. Company Summary

Broad Bean Coffee ( BBC) is a specialty coffee retailer, distributes coffee, BBC uses a

system different to make coffee that is new to the coffee industry to provide. It provides

its customers the ability to try something different and addition something healthy. Broad

Bean Coffee is offering a high quality option to the restaurants, stores, and supermarket.

2.1. Company Ownership

Broad Bean Coffee( BBC) is founded by partners Ana Ramirez and Erika Vaca. Miss,

Ramirez ows 55% of the business and Miss, Vaca 45%

2.2. Start-up Summary

Broad Bean Coffee´s start-up expenses and funding are shown in the tables and chart

below. The majority of these funds will be used to build the first facility, machinery, initial

inventory and other one-time expenses. Broad Bean Coffee anticipates the need for

operating capital for the first few months of operation.

37

2.3. Company Locations and Facilities

Broad Bean Coffee will be located at the corner of Cevallos Avenue and Bolivar in

Ambato. Our company plan will include 4 office, storage area and two bathrooms, a

parking, a customer service area and machinery room. Our company has a decor that will

convey the quality of the coffee.

0

0,5

1

1,5

2

2,5

3

3,5

4

4,5

Start-up

building machinery initial inventory other expenses

$500

$700

$ 1000

$ 2000

38

3. Products

Broad Bean Coffee provides its patrons the finest beverage. this will be achieved by using

high-quality ingredients and strictly following preparation guidelines. specializing in

specialty broad bean and broad bean will be transformed to a coffee different. In addition,

BBC will offer domestic and soft coffee and the next year, we will create some healthy.

The clientele that prefers a healthy coffee. It will be your solution.

3.1. Product Description

Broad Bean Coffee provides its customers a delicious and healthy coffee. This coffee

doesn't have caffeine because it is the better beverage that we will offer. This product is

healthy because it is made with broad bean. It is made with this bean because it has a lot

of proteins and vitamins.

3.2. Sales Literature

Two thousand flyers will be distributed in Ambato and also, through webs , on the

University campus, at the malls and in the selected office buildings. Also, free postcards

with BBC endorsement will be printed to increase the company visibility among the

patrons.

3.3. Machinery

The Broad Bean Coffee's delivery system is based on its automatic and professional

machinery. BBC is using a useful machinery that allowing its clientele try a unique taste.

Also, This machinery facilities to provide convenience and efficiency for its clientele.

Broad Bean Coffee has also designed state-of-the-art Mobile Cafes that will be deployed

from time to time on high school and college campuses, corporate campuses, and at

special events.

39

4. Marketing Analysis Summary

Broad Bean Coffee will focus on two markets:

Broad Bean Commuter - someone traveling to or from work, out shopping, delivering

goods or services, or just out for a drive.

The Captive Consumer - someone who is in a restricted environment that does not allow

convenient departure and return while searching for refreshments, or where

refreshments stands are an integral part of the environment.

4.1. Market Segmentation

Broad Bean Coffee will focus on two different market segments: Commuters and Captive

Consumers. To access both of these markets, BBC has two different delivery systems. For

the commuters, BBC has the Drive-thru coffee house. For the captive consumer, BBC has

the Mobile Cafe.

Commuters are defined as any one or more individuals in a motorized vehicle traveling

from point "A" to point "B." The Broad Bean's greatest concentration will be on

commuters heading to or from work, or those out on their lunch break.

Captive Consumers would include those who are tethered to a campus environment, or in

a restricted entry environment that does not allow free movement to and from. Examples

would include high school and college campuses, where there is limited time between

classes, and corporate campuses where the same time constraints are involved, but

regarding meetings and project deadlines, and special events--such as carnivals, fairs or

festivals--where there is an admission price to enter the gate, but exiting would mean

another admission fee, or where refreshments are an integral part of the festivities.

40

4.2. Target Market Segment Strategy

BBC's target market is the mobile individual who has more money than time, and excellent

taste in a choice of beverage, but no time to linger in a cafe. By locating the Drive-Thrus in

high traffic/high visibility areas, this unique--and abundant--consumer will seek Broad

Bean Coffee out and become a regular guest.

To penetrate the target market for the Mobile Cafes, these units will do what they were

designed to do. Broad Bean Coffee will take the cafe to the customer! By using the

community support program BBC is instituting, arrangements will be made to visit a high

school, college campus, or a corporate campus once or twice a month (Even visit these

facilities for special games, tournaments, recruiting events, or corporate open houses).

And, for every cup or baked good sold, a portion is returned to the high school or college.

It becomes a tremendous, painless way for the institution to gain a financial reward while

providing a pleasant and fulfilling benefit to their students or employees.

4.3. Market Grown

According to industry statistics, the consumption of coffee and flavored coffee products is

growing rapidly. The largest national brand for retail coffee outlets achieved $2.2 billion in

sales in 2000 with 3,000 retail outlets. They are anticipating opening 7,000 more outlets in

the next five years and increasing revenues to over $6 billion.

That is the coffee consumer market. The segment of that market we are targeting is the

commuter and that number is increasing. In the metropolitan area, as with many

metropolitan areas in the country, there is a migration away from the cities.

It is estimated that there are well over 2.5 million commuters driving to and from work

each day in our market. Statistically, at least 50% of those are coffee drinkers. That gives

Broad Bean Coffee a significant daily target for its products. Those numbers are growing

by 6% per year.

4.4. Market Needs

Ecuador is a very mobile society. With the introduction of the automobile, we became a

nation that thrived on the further freedom of going where we wanted when we wanted. It

has only gotten worse. There are over 250 million men, women and children in America,

half of whom are too old, too young, or too poor to drive an automobile. Yet, there are

more licensed vehicles in the country than people. And that mobility has created a unique

need in our society.

41

4.5. Industry Analysis

The coffee industry has grown by tremendous amounts in Ecuador over the past five

years. Starbucks, the national leader, had revenues in fiscal 2000 of $2.2 billion. That is an

increase of 32% over Fiscal 2006. Starbucks plans to increase revenues to over $6.6 billion

from 10,000 retail outlets by 2012.

5. Strategy and Implementation Summary

Broad Bean Coffee will penetrate the commuter and captive consumer markets by

deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible

locations. The Drive-thrus are designed to handle two-sided traffic and dispense

customer-designed, specially ordered cups of specialty beverages in less time than

required for a visit to the locally owned cafe or one of the national chains.

Broad Bean Coffee has identified its market as busy, mobile people whose time is already

at a premium, but desire a refreshing, high quality beverage or baked item while

commuting to or from work or school.

In addition to providing a quality product and an extensive menu of delicious items, to

ensure customer awareness and loyalty, as well as positive public and media support,

Broad Bean Coffee could be donating up to 7.5% of revenue from each cup sold in

individual Drive-thrus to the charities of the customers' choice.

5.1. Sales Strategy

There will be several sales strategies put into place, including posting specials on high-

profit items at the drive-up window. The Baristas will also hand out free drink coupons to

those who have purchased a certain number of cups or something similar. BBC will also

develop window sales techniques such as the Baristas asking if the customer would like a

fresh-baked item with their coffee.

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5.2. Strategic Alliances

Broad Bean Coffee has and will continue to depend heavily on our alliance with PJ's

Coffees, as well as our alliances with the Mobile Cafe and Drive-thru facility manufacturers

and consumable products providers. However, we will always be looking for better quality

products, more favorable pricing, or more timely delivery from other potential alliances.

We also consider the schools, non-profit organizations, and even corporations who host

one of our Mobile Cafes as a strategic alliances, since they are providing exposure to our

products and we are providing them a financial benefit.

6. Management Summary

Broad Bean Coffee is a relatively flat organization. Overhead for management will be kept

to a minimum and all senior managers will be "hands-on" workers. There is no intention of

having a top-heavy organization that drains profits and complicates decisions.

At the zenith of this three-year plan, there will be four "Executive" positions: chief

operating officer, chief financial officer, chief information officer, and director of

marketing. There will be other mid-management positions, such as district managers for

every four Drive-thrus, and a facilities manager to oversee the maintenance and stocking

of the Mobile Cafes, as well as overseeing the maintenance and replacement of

equipment in the Drive-thru facilities.

6.1. Personnel Plan

Broad Bean Coffee expects the first year to be rather lean, since there will only be two

locations and one mobile unit--none of which will be deployed for the entire year. The

total headcount for the first year, including management, administrative support, and

customer service (production), will be 15, with a payroll and payroll burden total

expenditure as shown in the following table and in the monthly breakdowns appendices.

The second year, with the addition of two Drive-thrus and two mobile units, Broad Bean

Coffee will add customer service personnel, as well as a district manager and some

additional support staff at headquarters, including an Inventory Clerk, Equipment

Technician, and administrative support. The headcount will increase by nearly 100% in the

second year to 29, with a proportionale increase in payroll of and payroll burden.

The third year will see the most dramatic growth in headcount, due to the addition of nine

Drive-thrus and another mobile unit. In the third year, there will also be an increase of

180% over the previous year. Total payroll and payroll burden for the third year will reflect

this, as well as the significant increase in the senior management team, with the addition

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of a chief financial officer, a chief information officer, and a director of marketing. There

will also be a second and third district manager, and a corporate events sales executive.

Total personnel will reach 81.

The chief financial officer will be brought on to oversee the increase in numbers of retail

outlets and to manage a dramatically more detailed P&L statement and to manage the

Balance Sheet. The chief information officer will be brought in to help us with the

deployment of a Point-of-Sale computerized cash register system that will make tracking

and managing receipts and charitable contributions more robust. Ideally, this individual

will have a large amount of point of sale and Internet experience. Specifically, how to tie

in POS systems to the Internet and inventory controls. Also, knowledge in establishing

technology guidelines for the company and franchisees in the future. This individual will

also be added in fiscal year three.

The director of marketing will be charged with managing the relationships with advertising

agencies, public relations firms, the media, and our website.

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FINAL ESSAY

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Final Essay “Business I” has been of great importance because during the semester, I have

acquired many basic skills that will allow me to improve my speaking. Business

has been helpful in order to learn to speak and write the English language

effectively. In this module, I learned to express my ideas and to participate in an

active manner using English. Also I learned to speak more fluent with a correct

pronunciation in a business context.

I think that the knowledge of Business will be very helpful because now I can

know about Business communication. Business has been a guide to understand

and use English Language in a better way. For this reason, the most important

aspect about the module was that thanks to it. I leaned to communicate in English

using the language skills of reading, listening, speaking and writing in the business

world. Having fluency when speak and using the correct grammar when I am

speaking also, but the most important of this syllabus was that it helped me to

compose sophisticated conversations and generate informal and spontaneous

dialogues.

“Business I” contributed to perform sophisticated conversations with different

vocabulary. In addition, this syllabus helped me produce oral texts in English with

the goal of communicating ideas, correctly giving and receiving information about

Business topics, while using oral language. And finally, It helped me use the

English language correctly and appropriately to accomplish communicative goals.

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Rubric

Vaca Erika business I portfolio

Career

Transcript of Vaca Erika business I portfolio