V50ch19managing personal communicationsalvinbugtas04202010
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MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH, AND PERSONAL SELLING Alvin “Handyman” Bugtas Ateneo Graduate School of Business Top 10 Concepts Visual Edition
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Transcript of V50ch19managing personal communicationsalvinbugtas04202010
MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH, AND PERSONAL SELLING
Alvin “Handyman” BugtasAteneo Graduate School of Business
Top 10 Concepts
Visual Edition
Outline: Conducting Marketing Research and Forecasting Demand
1. What is direct marketing2. Marketers campaign plan3. What are major channels of direct
marketing4. Opportunities of interactive marketing5. Word – of - mouth
Outline: Conducting Marketing Research and Forecasting Demand
6. Word-of-mouth marketing: Buzz and Viral Marketing
7. Sales personnel – company’s link to customer
8. Five key areas in designing sales force9. Five steps in managing sales force10. What is an effective sales person
Concept 1:WHAT IS DIRECT MARKETING
Company Market
Products
Company Market
ProductsDirect
marketers campaign plan
Concept 2:MARKETERS CAMPAIGN PLAN
Company Market
Products
Concept 3:
MAJOR CHANNELS OF DIRECT MARKETING
Direct marketing channels
Direct marketers
campaign plan
Company Market
Products
Direct marketing channels
Concept 4:
OPPORTUNIES OF INTERACTIVE MARKETING
Product Individualizatio
n
Direct marketers
campaign plan
Company Market
Products
Direct marketing channels
Product Individualizatio
n
Concept 5:
WORD – OF - MOUTH
Direct marketers
campaign plan
Company Market
Products
Direct marketing channels
Product Individualizatio
n
Concept 6:
BUZZ AND VIRAL MARKETING
Buzz and Viral Marketing
Direct marketers
campaign plan
Company Market
Products
Direct marketing channels
Product Individualizatio
n
Buzz and Viral Marketing
Concept 7: SALES PERSONNEL – COMPANY’S LINK TO CUSTOMER
Representatives
Direct marketers
campaign plan
Company Market
Products
Direct marketing channels
Product Individualizatio
n
Buzz and Viral Marketing
Representatives
Concept 8: FIVE KEY AREAS IN DESIGNING SALES FORCE
Key areas in sales force design
Direct marketers
campaign plan
Company Market
Products
Direct marketing channels
Product Individualizatio
n
Buzz and Viral Marketing
Representatives
Key areas in sales force design
Concept 9: FIVE STEPS IN MANAGING SALES FORCE
Steps: Managing Sales force
Direct marketers
campaign plan
Company Market
Products
Direct marketing channels
Product Individualizatio
n
Buzz and Viral Marketing
Representatives
Key areas in sales force design
Steps: Managing Sales force
Sales train-ing
Concept 10: WHAT IS AN EFFECTIVE SALES PERSON
Direct marketers
campaign plan
MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH, AND PERSONAL SELLING
Alvin “Handyman” BugtasAteneo Graduate School of Business
Top 10 Concepts
Visual Edition
