V2 11th August 2014Confidential

BLACKBERRY ENTERPRISE VALUE PROPOSITION FOR PARTNERS

MOBILE TECHNOLOGY IS INVADING THE ENTERPRISE.

A business’s mobile management strategy is no longer about issuing a fleet of identical corporate-owned devices.Employees are bringing their own devices based on a variety of mobile operating systems with personal data unpredictable applications installed on them.Nevertheless, enterprise strategy is still to manage devices from a central hub.Mobile device management providers have stepped up to help deal with these challenges

Terminology definitions:

COBO – Corporately Owned, Business Only • Enterprises are fully responsible for the devices and all content. Fully owned by the company and

administered by IT.

COPE - Corporate-Owned, Personally Enabled / CYOD : Choose your own devices• COPE offers businesses a new way of acknowledging and embracing consumerisation. Enterprises are fully

responsible for the devices and corporate content whilst allowing employees to use selected devices for personal content.

BYOD – Bring Your Own Device• Employees are fully responsible for their own devices and personal content. Employees allow their

organization to enable and control secure access to corporate content.

Container – technology that separates out the corporate mobile apps and the associated data into “containers” on the mobile device, creating a clear division as to what is subject to corporate security policies such as wiping, copy-paste, etc.

Network Security

The most proven security with more certifications, now extends multi-platform. Simple, trusted, cost effective by default.

Content & App Security

Strong protection for corporate content on device and in transit; across multiplatform OS.

Device Security

More control over devices at initiation and termination with built-in security measures. Greater integrity and control over how and when enterprise network connects to mobile devices

Dedicated Security Team

Security is part of every critical business decision within BlackBerry.

Industry recognized BlackBerry mobile security “BlackBerry has

also created a unique and secure way to route MDM traffic through its

infrastructure, eliminating the need to use a

separate VPN.” Gartner ,

MDM Magic Quadrant, 2013

Outbound connection

BLACKBERRY’S DNA : AN UNMATCHED END-TO-END SECURE SOLUTION

$340 billion Mobile Services revenues from mobile business users worldwide will grow to $340 billion by 2017 (ABI Research, 2013)

$3.1billionThe EMM market will grow to over $3.1 billion by 2017(The Radicati Group, 2013 )

68% MarketMarket device management will remain an immediate need for SMB. By 2016 SMBs will comprise of 68% of MDM Market (The Radicati Group, 2013 )

EMM DEMAND IS A STRONG REVENUE OPPORTUNITY

THE ONLY MANUFACTURER THAT OWNS AND CONTROLS THE END-TO-END ENTERPRISE MOBILITY SOLUTION

• Automatic compatibility between Container and OS upgrade

• Consumer application upgrade compatible with Corporate device.

• Unique provider for Support

• Controlled TCO

• Multiple provider for Support

• Multiple supplier

• Secure corporate data without restricting the user’s personal experience

• Automatically identifies Enterprise data based on its source (i.e. corporate email, intranet)

• Isolates and prevents work data from leaking into personal channels (i.e. cut and paste, file copy)

• Ensures privacy of personal data for the user

BlackBerry Balance – The ultimate IT admin and end user experience, secure and integrated

Leading management platform for devices, content and apps• More than 80,000 global Enterprise Customers

worldwide

• We manage more BlackBerry, iOS and Android devices than MobileIron, Good and AirWatch combined

• World’s largest secure mobile network, connected to 650 carriers. We move more secure mobile data than anyone else

• More than 30,000 BES10 servers installed globally

• 87% of Fortune 500 Companies use BlackBerry

The EMM of choice by Government & Regulated Industries • Only EMM platform awarded “Authority to

Operate” on U.S. DoD Networks

• FIPS 140-2 validation

• BES10 and BB10 smartphones: first to be approved by NATO up to “Restricted” level

• All of the G7 governments are BlackBerry customers

• Available as a hosted service under the fourth iteration of the UK Government’s G-Cloud Programme

• 90% of German government agencies are now using BES 10

PEACE OF MIND : BLACKBERRY IS UNIVERSALLY RECOGNISED BY GOVERNMENT & REGULATED INDUSTRY

BLACKBERRY ENGAGEMENT

• BlackBerry makes it simple to manage COPE and BYOD users in multi-platform environments (iOS, Android and BlackBerry)

• A single, secure connectivity model across platforms to secure corporate data transport

• Strong controls to keep corporate data secure within enterprise network and within device

• A simple, scalable and cost effective extension of existing investments in BES

Multi-platform Enterprise Mobility Management (EMM)BES10 : SUPREME CONTROL

Addressing the spectrum of security, management & user needs, BlackBerry can acquire, grow, retain and manage customers of any size, ownership model, ecosystem or deployment model

Corporate Liable with or without personal use. (COBO/ COPE)

Use Case Level of Enterprise Mobility Management control

100% lockdown

Mix of lockdown and

managed devices

Regular Mobile policy for everyone

Managed devices for

some end-users and open for

others

Open policy, low

management needs

Segmented Mobile Policy

Government and regulated

industries

Legal & Professional Services, Oil & Gas, Financial Services

Large Enterprise – high security

Large & Medium Enterprise

security sensitive

Soho, small to Medium

Business with no company

policy

Large Enterprise with multiple

different levels of device

management & security

Small & Medium size

business

Media & other non-security sensitive industries

1 2 3 4 5 6

BYOD, corporate issued devices and COPE,

Basic Mobility Management (ActiveSync-only)

THE MOST COMPLETE SOLUTION TO ADDRESS ALL YOUR CUSTOMERS’ NEEDS

• EMM Regulated controls for BB10

• Secure Work Space on iOS, AndroidTM

• Secure Connectivity for iOS, AndroidTM

• EMM and SWS for iOS7

• HA active -passive

• Management Studio to support multiple BES10

• Dashboard reporting

BES10 v.10.1 • Support COPE with EMM Regulated Controls with Dual Perimeter

• Secure Work Space support for BYOD enrolment (no MDM)

• Scalability increase

• Global User Self Service Portal

• LDAP directory integration

• Unified management of BBOS, BlackBerry 10, iOS, AndroidTM Windows Phone 8

• Seamless upgrade from BES5 and BES10

• Highly scalable platform (5x)

• Active-active HA, IPV6, • Private & hybrid cloud

BES12

Offering more control over

work/personal

Expanding BlackBerry’s role in enterprise

Target for 2015

CONTINUOUS INNOVATION

Convergence and simplicity

With more to come

Highest level standard

regulatory mode

Securing Multiplatform OS

BES10 v.10.2

BLACKBERRY OFFER DESCRIPTION

1. OUT OF THE BOX SERVICES

2. TOOLS AVAILABLE TO MOBILIZE ENTERPRISE DAILY BUSINESS

3. ONE PHONE CALL FOR WORLD CLASS GLOBAL SUPPORT

What is the mobile device strategy you are looking to implement for your employees?

COPE: Corporate Owned, Personal Enabled / COBO: Corporate Owned, Business Only / BYOD: Bring Your Own Device

CHOOSE YOUR LEVEL OFENTERPRISE MOBILITY MANAGEMENT ON BES10

For a moderate investment, Silver level EMM from BlackBerry offers businesses seeking to manage a specific group of employees’ devices.

• On iOS and Android, Silver level EMM delivers a comprehensivedevice management, security controls and advanced application management.

• On BlackBerry 10 Silver level EMM enables a fully managed Secure Work Space container to separate work and personal content (BlackBerry Balance) for COPE or BYOD.

Where a greater level of security and management control is required for specific groups of employees, Gold level EMM from BlackBerry is the ultimate solution.

• On iOS and Android, Gold level EMM enables a fully managed SecureWork Space container to separate work and personal content on either COPE or BYOD.

• On BlackBerry 10, Gold level EMM offers controlled access to a Personal spaceand full management of the Secure Work Space container for COBO, COPE or BYOD.

The level of EMM

They need

Silver level EMM

&Support

Gold level EMM

&Support

SILVER LEVEL FOR IOS, ANDROID & BlackBerry 10

GOLD LEVELFORIOS,

ANDROID&

BlackBerry 10

*Annual subscription licenses for all tiers of service, with the inclusion of full access to all software update and upgrade rights

EASY APPLICATIONS MANAGEMENT TOOL AVAILABLE FOR ENTERPRISE APPLICATION STRATEGYBusiness Application

Ecosystem

• Multiplatform business applications catalogue

• Multiplatform Enterprise applications development tools

• Seamless access to behind the firewall apps and data

• Always-on, secure connectivity

• Select recommended applications

• Select and deploy mandatory applications

• Comprehensive deployment and management from one console

Application Management

Connectivity

Priority

Premium

TIERED LEVEL SUPPORT DESIGNED TO ADDRESS THE FULL RANGE OF ENTEPRISE NEEDS

Entry level Paid Support Option for businesses investing in building blocks of a longer term EMM strategy. This is ideal for customers with less than 500 devices under management on BES.

Mid-tier level Paid Support Option perfect for growth businesses that are focused on operational efficiency, economy of scale, and velocity. This is ideal for customers with less than 1000 devices under management on BES.

Highest level of paid support for businesses with mission critical needs, an expectation of personal engagement, dedicated resources, proactive planning services, and cost containment. This is ideal for customers with deployments exceeding 1000 devices under management on BES.

Advantage

500

1000

BlackBerry Technical Support Services (BTSS) delivers the ultimate expertise, options and tools

Fully Supported

Partially Supported

Not Supported

EMM FEATURE COMPARISON

Coming with BES12

1 Other solution components may be required

1 1 1

1 1 1 1

Contact details

For additional information contact to:

Aleksey Mokhov

E-mail: am@asbis.uaTel.: +380 (67) 2323186Skype: alexm7777BBM: 7F39F813