OTG CitiZen Packaging design proposition. Reference 2 Packaging Concept CitiZen OTG CitiZan range...

OTG CitiZenPackaging design proposition

Reference 2

Packaging Concept

CitiZen

OTG CitiZan range ● Philips Design ● April 18, 2011 ● Confidential ● FOR INTERNAL USE ONLY

Reference 3

CitiZen

Grid system

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Design concept

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CitiZen

Grid system

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Design concept

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CitiZen

Grid system

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Design concept

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CitiZen

Grid system

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Design concept

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CitiZen

Design proposition

Range front view


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Option 2a : The Frame

• Front : Large front window showing large area of the product

• Back : Large back window showing large area of the product

• Sides : Large windows showing side details of the product

• Inner : Inner holder used which also allow printing for communications

Pros

Maximize light source to glorify the product details inside packaging

Cons

May weaken the packaging structure with current pack materials

This direction Alexander really liked, lots have to developed re window size, shape, the clamp re headphone. The relevancy where window opens etc. We need to develop the design direction re graphics for the family range.

1

Reference 8

CitiZen


Option 1 : Double sided

• Front : Product photography

• Back : Two 90 degrees window on both left and right

Pros

Solid stopping power - (light reflection causes distraction form the plastic window)

Can applies product beauty shot

Cons

Actual product can only be seen at the side and the back

Less light source to illuminant product inside the pack

Design proposition

Range front view

Front Back


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Alexander liked this but graphics will play a serious and considered role. Photography would be a beauty shot here and needs to be considered re direction. How would the family work together?

2a

Reference 9

CitiZen


Design proposition

Range front view

Option 2a : The Skylight

• Front : Window cropped to show specific product details

• Back : Window cropped to show specific product details

• Sides : Window cropped to show specific product details

Pros


Cons

May not show the full view of the product

May weaken the packaging structure with current pack materials Front Back

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My space


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Tyki will work on this direction re graphics and design proposals

2b

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CitiZen

Design proposition

Range front view



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Option 2a : The Skylight double sided

• Front : Window cropped to show specific product details

• Back : Product photography

• Sides : extension from the front window

Pros


Cons

May not show the full view of the product

This he liked also as it focuses on areas like cans and headband. Back is about a beauty shot re headphone and headers for describing the features, finishing etc. So photographty dirtection considered etc. or maybe it’s a render but has call outs re features and benefits.

2c

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CitiZen

Option 5 : The Zigzag

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Design proposition




Alexander not sure about this as it seems safe as a direction, if you feel Ton that you can make this work in an impactful way, well then explore but it must really have dynamic stopping power.

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CitiZen

Option 4 : The Architectural

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Design proposition


My space

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Not sure about this as a pack because when triangular section is removed then it relaly is like the present style packs.

OTG CitiZen Packaging design proposition. Reference 2 Packaging Concept CitiZen OTG CitiZan range...

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