V Project

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1A study on Employee Satisfaction

INTRODUCTION

As business grows in size and revenue, they face the inevitable challenge of

breakdowns in communication between departments and between managers andemployees. The lack of consistent communication creates formidable satisfaction between

managers and their team members. Typically such organizations fall prey to culture of

beaureaucratic top down communication; while this worked in smaller companies

(where much of this communication was face to - face). Todays organizations must

discover ways to convert this one way communication into a bidirectional channel for

employees to provide their feedback to management.

Employee satisfaction

Employee satisfaction is the terminology used to describe whether employees are

happy and contented and fulfilling their desires and needs at work. Many measures

purport that employee satisfaction is a factor in employee motivation, employee goal

achievement and positive employee morale in the work place.

Definition

Employee satisfaction is the individual employees general attitudes towards the

job. It is also an employees cognitive and effective evaluation of his or her job.

The employee satisfaction mainly depends upon working condition within the

organization. The employee satisfaction means the satisfaction derived from doing a

particular job. It is believed that a person is satisfied if he gets what he want and more. He

want something or more important it is to him the job performance leads to employees

satisfaction and not the other way around the basic factor for the phenomenon is thereward attached with performance. There are two types of rewards intrinsic and extrinsic.

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Intrinsic rewards stems from the job itself which may be in the form of growth potential

challenging jobs etc. the satisfaction on such a type or regard may be helped to increase

the product.

The extrinsic reward is the subject to control by management such as salary,

bonus etc. any increase in this factor do not help to increase the productivity though this

factors increase the employees satisfaction. A happy worker do not necessary contribute

to higher productivity because he cant go beyond certain output. However it doesnt

mean that the employer satisfaction has no impact on productivity. A satisfied worker

may not necessarily lead to increase productivity but a dissatisfied worker leads to lower

productivity.

1.1 OBJECTIVES OF THE STUDY

The main objectives of this project are:-

1. To find out about the quality of training and development provided.2. To find out the satisfaction level of employees with welfare activities.3. To find out communication of employees with subordinates, peer groups and

superior.

4. To find out the motivation techniques adopted by the management.5. To find out whether the team spirit in the organization is of high order.

1.2 SIGNIFICANCE OF THE STUDY

This study helps to find out the satisfaction level of the employees of

NADUKKARA AGRO PROCESSING COMPANY Ltd. The study also reveals about

the factors which lead to the employees satisfaction and dissatisfaction.

1.3 SCOPE OF THE STUDY

The study and research conducted on Employees Satisfaction in Nadukkara Agro

Processing Company Ltd. Has a wide scope. Some of them are:

1.

This study helps us to study the relationship between employees and management.

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2. This study also helps us to examine whether the employees are satisfied with theirworking environment.

3. This study help us to identify whether they are satisfied with their rest hours, uniformetc.

CHAPTER II

COMPANY PROFILE INDUSTRY PROFILE

PRODUCT PROFILE

DEPARTMENT PROFILE

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INDUSTRY PROFILE

The juice market in India has been growing steadily and with the increase in health

conscious consumers, the market is expected to get a boost. Among the major segments in

the market namely fruit drinks, nectar and 100 percent fruit juice, the fruit drinks market

accounts for the maximum market share. The rising consumption of packaged products

reflects the demand for the organized juice market.

The report provides and introduction to the juice market in India 1 covering the

market size and growth, market segmentation as well as the rise in packaged versus non

packaged products. It further provides information regarding the juice market in terms of

volume and briefly covers the production as well as the distribution cycle prevalent in the

market. A section on EXIM offers overall export and import figures as well as the country

wise segmentation of juice imported as well as exported. Some insights regarding the

EXJM scenario have been covered.

The major drivers have been identified and include the rise in health conscious

consumers, growing modern trade as well as the rising disposable income. Indian

consumers are becoming aware regarding the health benefits associated with products

such as juice. In addition, the rising disposable income driven by a developing economy

is allowing individuals to meet their nutritional requirements through products such as

juices. Furthermore, the growth in modern retail has allowed consumers access to a wide

Varity of products manufactured by a whole host of players. The availability of such

products has created strong opportunity for players to capitalize upon by catering to a

larger audience. The market has observed some challenges which include price rise,

existing perception against packaged juice as well as the lack of variation and fluctuation

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in quality. Due to the rising prices of basic inputs, players have been forced to increase

prices gradually. This coupled with the fact that consumers are more inclined towards

fresh juice against packaged juices, which may contain preservatives, has negatively

impacted the market. Players find it extremely difficult to differentiate their products

from their closest competitors which translate into high marketing budgets towards

creating awareness regarding their products.

New flavors and variants, expansion, adoption of new strategies and advent of juice bars

are some of the major trends that have been identified. In order to differentiate their

products, players are looking to provide new flavors of juices. They have started focusing

on packaging of their products as well as looked to offer juices in various pack sizes at

varying price points towards gaining a larger market share. Companies are contently

looking to adopt new strategies towards increasing sales. The strategies adopted can range

from revamping the distribution channel to launching new products. Juice bars have been

rising in India towards tapping consumers against packaged juice products and are

providing such consumers fresh juice created in a hygienic environment at competitive

prices.

The section on government policy highlights the regulation and control, fiscal

policy and taxation, export promotion initiatives adopted by them impacting the juice

market.

The competition section provides an introduction to the competitive landscape

including the market share of major players as well as a product matrix. It also offers a

brief profile of the major players including business highlights and financial data towards

providing an insight into the competition scenario in the market.

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NADUKKARA AGRO PROCESSING COMPANY LTD

NADUKKARA, MUVATTUPUZHA

COMPANY PROFILE

Nadukkara agro processing company ltd, promoted by Kerala Horticulture

Development programme (KHDP), a project funded by the European Union and the

Government of Kerala is designed to utilize the rich agricultural potential and promote

cultivation of high-value horticulture crops in Kerala with key benefits to farmers. One of

the components of this programme was to establish a modern fruit processing factory

for the commercial processing of pineapple, mango and other fruits for added value

products to ensure supplementary income to farmers through successful transfer of

technology. The programme was implemented through an autonomous Programme

Directorate, which facilitated, guided and coordinates all programme activities.

The factory is situated at Nadukkara, avolyPanchayath, near Muvattupuzha in

the heart of Keralas pineapple growing area. Nadukkara Agro Processing Company Ltd

(NAPCL) has been established as a public limited company with target farmers as 70%

shareholders and the Government of Kerala 30% shareholders of the company. The

factory gives committed importance to international standards, the factory has adopted

quality management system and is ISO 9007:2000/HACCP certified. Supply of fresh

pineapples comes mainly from the TARGETTED FRAMES (the 70% Share Holders of

the company) within the surrounding 21 Panchayath of the company. The company

provides consultation on crop planning and farming methods to the farmers. So the

farmers can adopt latest methodologies in farming. This ensures that the farmers are able

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to supply the factory with exactly the correct crop of top quality on a consistent basis.

NAPC also offers price guarantees, which also allows it to ensure stability of supply.

QualityNo Compromise

Nadukkara Agro Processing Company Ltd. Is committed to produce best quality products

which stand with any international quality norms. The company gives prime emphasis

linking the farmers and consumers in a procurement process that benefits both. The

farmers get the most remunerative price and consumers get the fresh and best produce at a

reasonable rate. Modern crop management, the use of high quality suckers, scientific

farming methods and post-harvest technique are encouraged and supported to make the

fruits best in the taste and goodness. From the harvesting of fruits to processing lines, the

company apples strict quality checks.

We take care of each step from the selection of raw materials to finished product.

By our on line analysis system buys well qualified professional can control the

parameters during production which helps to produce final product at desired quality.

Products are strictly inspected to meet international QC programs (like ISO9002,

HACCP).

We are committed to maintain the highest quality standards meeting the requirement of

the customers in national and international markets. Our HACCP based quality systems

ensures fulfillment of the national and international regulation.

Covering every stage of production form to factory and then to consumers, we are at par

with any international brand in processed food products.

Stateiftheart processing

As the factory is situated in an area area produces an abundance of premium

quality horticulture products, the fruit procures for processing are of the best ever

processed.

Produced by selected farmers from the best quality suckers and managed with care

from planting to harvest, the product is plucked at the fruit and international standard

concentrate, RTS and cadies. The companys plant gives prime important to quality

checks at every level of production. Under controlled temperature and humiditycondition, the produce reaches the market with uniform taste, aroma and flavor.

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Mechanized processing at every stage ensures that international standards in hygiene and

quality control are met. The company at present has product lines:

Concentrate Line

The factory process 3.5 tons/hour input of pineapple and concentrate to normally

60 degree BX using singe stage scrapped surface vacuum concentrator. The finished

product is aseptically packed in 220 liter bag in drum, targeting mainly for exports.

Mango is processed at the rate 2 tones/hour input and concentrated to 28 degree BX

during the mango season.

RTS

The RTS line employs a tetra pack TBA / 9 machine with an output of 6,000

cartons/hour of 250 ml size. Cartons are automatically packed 27 to a tray and shrink

wrapped.

Candied Fruit

Tropical fruits like Pineapple, Papaya, Mango, Banana Jack fruit can be candied

using the kandimat technology resulting in high quality candy. The capacity is 1200

kgs/batch.

Capacity of the plant

The factory has got three production lines the capacities as mentioned below:

Factory can process 3.5 MT/hr inputs of pineapple and concentrates to normally60 degree Box using stage film evaporator.

Mango is processed at the rate of 2 tones/r input and concentrated to 28 degreeBx.

RTS line employs a Tetra TBA/9 machine an output of 6000 cartons/Hr, which isautomatically, packed 27 to a tray and shrinkwrapped.

Tropical fruits like pineapple, mango, papaya, etc can be candied using theKandimat technology. The capacity is 1200 kgs/batch.

Projects under State Horti Mission

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Nadukkara Agro Processing Company has been entrusted as Nodal agency by

state Horticulture mission (SHM) scheme area expansion of organic pineapple

cultivation and vermin compost nit constriction in 21 Panchayaths come under the

Command area development of NAPC and SHIM gave a subsidy of Rs.25, 000/- per

hectare for doing organic cultivation and RS.30, 000/- for a vermin compost unit of

dimension 20 m X 0.7. NAPC was give targeted of 100 Ha cultivation and 100 vermin

compost

unit.NAPC attained 40 Ha of organic cultivation and 28 vermin compost units.

Future

The product portfolio of the company is being expanded to a range of new

products which includes Orange Drink, Apple Drink, Pineapple syrup, candies in sachet.

Tender coconut water in tetra pack Mango drink in PET bottle etc a major

diversification we have to set up an integrated pack house for fresh pineapple. Pack is

contracted following the international norm and is expected to pave way to make a

quantum jump in export of fresh pineapple from Kerala. Rejects from the pack house

could be used in the juice factory and will help to increase capacity utilization of the juice

concentration plant. APEDA has provided 100 % financial assistance for this pack housecosting Rs.387 Lac. And is also arranging for the Pineapple farmers to cultivate Pineapple

suitable for exports. With the extended product port portfolio, the company expect a

quantum jump in the turn over with high return and of the same be passed on to the

registered farmers.

Production

The companysbusiness is broadly classified into categories:

1. Fruit juice concentrate / pulp.2. Readytoserve juice/drink.3. Fruit candies.

1. Fruit juice concentrate/pulp

Pineapple and mango juice concentration / pulp in aseptic for bulk supplies.For

institutional supplies, the pineapple and mango juice concentrate is packed / in 220 literaseptic bagindrums.

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This line can also be used for processing of fruit pulp/single strength juice.

2. Readyto- serve juice/drink

The products under this business category are as follows:

JIVE Punch (200 ml Mixes fruit Drink)

This product contains mango, pineapple pulp (i.e. pulp content is 15%) with added

fruit flavor for direct consumption by the consumers. The product is packed in tetra pack

with gives convenience for using it anywhere, any time. The shelf life of product is 6

months.

JIVE Juicy (200 ml mango Drink)

This products contain mango, pulp (i.e. pulp content is 15%) with added fruit

flavor for direct consumption by the consumers. The product is packed in tetra pack

which gives convenience for using it anywhere, any time. The shelf life of the production

is 6 months.

JIVE Fundo (200 ml pineapple Drink)

This product contains pineapple pulp (i.e. Pulp content 15 %) with added fruit


which gives convenience for using it anywhere, anytime. The shelf life of the product is 6

months.

Jive Fundo Orange (200 ml Orange Drink)

These products contain Orange concentrate (i.e. Pulp content is 10%) with added


which gives convenience for using it anywhere, any time. The shelf life of the product is

6 months.

JIVE Fundo Apple (200 ml Apple Drink)

This product contain apple concentrate (i.e. pulp content is 10 %) with added fruit


which gives convenience for using it anywhere, anytime. The shelf life of the product is 6months.

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JIVE Ginger syrup (500 ml PET Bottles)

This product contains ginger concentrate & sugar syrup with added preservative. The

product has been mixed in a ratio of 1 part of ginger syrup with 4 part of chilled water or

soda to make a refreshing drink of ginger drink. One bottle of JIVE ginger Syrup can

make nearly 18 glass of ginger drink. The product has a shelf life of 1 year.

3. Fruit candies

Jive Pineapple / Ginger / Papaya candies

This product contains candied pineapple / ginger / papaya packed in an attractive

plastics tub and sachets of 100 grams. The product is targeted at consumers to consume

candied fruits as snacks. The product contain de-hydrates fruit II without any color, flavor

and preventives. The shelf life of the product is 1 year.

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PRODUCT PROFILE

PRODUCTS

The companys business is broadly classified in to three categories:

1. Fruit juice concentrate / pulp.2. Readytoserve juice / drink.3. Fruit candies.

1. Fruit juice concentrate / pulp

Pineapple and mango juice concentrate / pulp in aseptic bags for bulk supplies.

For institutional supplies, the pineapple and mango juice concentrate is packed in

220 liter aseptic bagin drums.

2. Readytoserve juice / drink

The products under this business category are as follows:

JIVE Punch (200 ml Mixed Fruit Drink)

This product contains mango, pineapple pulp (i,e pulp content is 15%) with added


which gives convenience for using it anywhere, any time. The shelf of the product is 6

months.

JIVE juicy (200 ml mango drink)

This product contain mango, pulp (i.e. pulp content is 15%) with added fruit


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which gives convenience for using it anywhere, anytime. The shelf life of the product is 6

months.

JIVE Fundo (200 ml pineapple Drink)

This product contains pineapple pulp (i.e. Pulp content is 15%) with added fruit

for direct consumption by the consumers. The product is packed in tetra pack which gives

convenience for using it anywhere, anytime. The shelf life of the product is 6 months.

JIVE Fundo Orange (200 ml Orange Drink)

This products contains orange concentrate (i.e. pulp content is 10%) with addedfruit flavor for direct consumption by the consumers. The product is packed in tetra pack


6 months.

JIVE Fundo Apple (200 ml Apple Drink)

This product contains apple concentrate (i.e. pulp content is 10%) with added fruit



6 months.

HIVE Ginger syrup (500 ml PET Bottle)

This product contains ginger concentrate & sugar syrup with added preservative.

The product has to be mixed in ratio of 1 part of ginger syrup with 4 parts of chilled water

or soda to make a refreshing drink of ginger drink. One bottle of JIVE ginger Syrup can

make nearly 18 glass of drink. The product has a shelf life of 1 year.

3. Fruit candies

JIVE Pineapple / Ginger / Papaya Candies

This product contains candied pineapple/ginger/papaya packed in an attractive

plastic tub and sachets of 100 grams. The product is targeted at consumers to consume

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candied fruit as snacks. The product contain dehydrates fruits without any color, flavor

and preservative. The shelf life of the product is 1 year.

CHAPTER III

REVIEW OF LITERATURE

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REVIEW OF LITERATURE

Employee satisfaction is undoubtedly one among change the word discussed topic

in the new decade, given that the employees satisfaction is positively related to the

development of the organization in long run.

Every human beings will be satisfied only if they are in the stage, where they I

except to be. But human wants are unlimited its the basis fact.

Many researches had been conducted on the topic employee satisfaction. And I

how, also its being conducting worldwide, which leads to theories regarding this subject.

The degree of commitment between employees and employers is directly linked to the

level of job satisfaction. The trust, security and the knowledge that the employees needs

and opinion are being considered, keeps the commitment strong.

Every organization needs to enhance the capabilities of its workforce over time,

which is why many organization offers both formal and informal the effort needed to

improve their skills to help meet organized goals.

The following specific factors and initiatives have been positively affect

employees satisfaction:

Clearly states guidelines defining appropriate work behavior and job requirement. Supportive communication which immediate supervisors and senior management.

The quality of the supervisory relationship. Clearly defined career goals and paths.

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Frequent recognition, both formal and informal. Fair and objective feedback on performance, provided on a regularly. Scheduled basis.

Personal and family-oriented policies and actions.

In order to achieve and maintain success, organization needs to recognize the

following three components of building and managing a truly committed workforce:

1. Attracting quality employee2. Developing those employees over time3. Building a bond a trust and commitment with those employees.One of the key steps to understanding and improving employee loyalty is by

acknowledgment the importance of the following factors in building loyalty and

satisfaction:

Broadly defined responsibilities rather than narrowly- defined job Ifunctions

Effective and regular performance evaluation s, both formally and informally. A corporate emphasis on employee learning, developing and growth. Widereading employee participation in the organization as a whole

Typically, a combination of factors influences employees decision to say at their

current job. Contributing factors include satisfying work, a sense of job security, clear

opportunities for advancement, a compelling corporate mission combined with the ability

to contribute to the organizations success and a feeling that their skills are being

effectively used and challenged. Specifically work and family issues also intend to stay

with the organization.

Today, employee loyalty needs to be earned, rather than assumed, and must be

specific, rather than general employees are looking at their employment as means of

achieving personal goal rather than simply being to good corporate solider of the past.

This means that companies need to express and act in a commitment to develop

employees current job is the best to achieving their career goals.

In particular, consider the following elements of effective strategies designed to build

loyalty and retain key employees:

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Include opportunities for persona; growth and invest heavily in theprofessional development of the best in the organization.

Provide employees with well defined career path (including a successionplan), mentors and tuition reimbursement for jobrelated education.

Train employees, even if it makes them more attractive to the competition.Without seeing an opportunity on the horizon few high potential employees

will stay with a company and allow themselves to grow stagnant.

Acknowledge non work priorities by recognizing and responding toemployees needs for greater balance in their lives, since employees will

develop loyalty for organization the respect them as individuals, not just as

workers.

Another approach to the issue of loyalty is to consider the values of the five

Is

Interesting work: No one wants to do the same boring job over and, day after day.

Although any job will require some repetitive tasks, all jobs should I include at least some

parts that are of high interest to employees?

Information: Information is the power and employees want to have the information they

need to know to do their jobs better and more effectively. And, more than ever,

employees want to know how they are doing in their job and how the company is

performing overall. It is vitally important to open the channels of communication in an

organization to allow employees to be informed, as questions, and hare information and

to inspire them to share the vision of the company.

Involvement: managers today are laced with an incredible number oil opportunities and

problems and, as the speed of business continues, to increase, the amount of time that hasto make decisions continues decrease.

Involving employees decision making, especially when the decision affecting

the directly, is both respectful and practical. Not only do those closed to the problem

typically have the best insight as to what to do, involving them in decision making will

increase their commitment. And improve the success of implanting new ideas or change.

Similarly, management needs to follow through on promises ad live the values they

preach.

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Independence: Few employees want their every action to be closely monitored. Most

employees appreciated having the flexibility to do their jobs as they see fit. Giving

employees attitude increases the chance that they will performs as desired, as well as

bringing additional initiative, ideas, and every to their jobs. Employees also need to be

encouraged to achieve their best potential.

V Project

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