UXSG2014 Lightning Talks - Applying Lean UX in designing enterprise software from ground up (Kok...
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Transcript of UXSG2014 Lightning Talks - Applying Lean UX in designing enterprise software from ground up (Kok...
Applying Lean UX in designing enterprise software from ground up Kok Chiann
UX Manager, Ezypay & iconnect360
I’m here to share about our learnings Around evolution
Alongside our product growth, and how Lean UX principles served as an enabler
How our UX process evolved
Just do it Growing
User Research
Laser focus on
outcomes
Let’s dive right in Here’s how it all started
It’s all breezy. The primary target market of the product is gyms.
Before release
Things were going along. Kind of a Kanban approach.
The UX process during then
…After rollout Things were less breezy
Our customer base was growing steadily. Progression towards targeting new market – Swimschools
iconnect360 was newly rolled out
Our UX process had to evolve…
?
But….
User research became critical
User research practices implemented within UX process to inform design
Refining our practices around Conceptualisation & Prototyping
• Sketch and firm the concept first
• Designing hi-fidelity prototypes with realistic data to validate designs
• Switched to using Invision for prototyping
- Front-end engineer required
- Takes days
- UX designers can do it
- Takes hours
Just the ones around user/customer validation.
Lean UX principles adapted into the UX process
Case Study: The crude persona
Case Study: Feature request to delete a member
Our product fared pretty well And we got on-board more and more clients
Rolling out to NZ, 6 countries in Asia & new target market of Swimschools. Process improved towards monthly release cycles for both products.
Our growth was exponential
Our UX process had to evolve…again
We needed to work smarter and focus on the top priorities constantly
A laser focus on outcomes was necessary
Empowering execution teams
• Cross functional teams
• Democratising creativity & decision making
• Sense of ownership
• Skills brought to table
• Collaborate towards the best outcome
The changing role of the designer
Facilitator Customer Advocate
E.g.: Improvising for low-risk, low uncertainty features.
Flexing the process
“Okay” solutions are okay
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•
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Avoid further iterations (if possible)
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Collaborative focus towards outcomes
More Lean UX principles adapted into process
Case Study: Designing the Online Bookings Form
Wrap up With a quick summary
Be pragmatic in evolving your UX process
Just do it Growing
User Research
Laser focus on
outcomes
There is no one-size fit all process. Adapt principles that work for you.