UXSG2014 #3 Keynote - Designing Your UX Career (Ben Sykes)
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Transcript of UXSG2014 #3 Keynote - Designing Your UX Career (Ben Sykes)
DESIGNING YOUR UX CAREERBen Sykes User Experience & Behavior Design @bensykes
Introduction Expectations You My Story !Goals Where Are You Going? !Plan Of Action In A Vacuum Fundamentals & Principles Portfolio Brand Yourself !Getting The Job Finding A Job The Interview
Agenda
Introduction Create Your Own Narrative
• 2hrs Distilled 40 minutes • Audience Participation • I may call on you!
Expectations
When you walk out of here
today! !• Know what you want
• How to look the part / have a
makeover plan of action
• How and where to look for it
• How to interview for the job
you want
• What to do on day one
• I’M SO GLAD YOU ‘RE HERE!! • We NEED you to design the
future and solve it’s problems • I want you to be successful • I want you to care about how your
users feel. • I want you to be empathetic to the
needs of your users. • Need to learn the design and
human behavior principles. • I want you to design solutions to
real world problems.
YOU
We Need You!
• Tell Stories • Move others emotionally • Hollywood • Mid 90’s Web Development • BabyBoomers in Pain • Story form applied to design !What I learned? !!
My Story
Where Are You going? Visualize & Define Goals
• Bow & Arrow? • If you don’t know where
you’re going or where the target is…
• Where Are You Going? • Visualize your future.
Target
Target• Bow & Arrow?
• If you don’t know where you’re going or where the target is…
• Where Are You Going? • Visualize your future.
Exercise !• Imagine your dream job • Write it down • Describe what an average day
looks like • No boundaries • Share
What Do You Want?
My Dream Job!
1. 2. 3. 4. 5. 6. 7.
Exercise !• Imagine your nightmare job • Write it down • Describe what an average day
looks like • How does it make you feel? • Share !
What Do You NOT Want?
My Nightmare Job!
1. 2. 3. 4. 5. 6. 7.
Plan Of Action Steps To Success
• You just walked off a construction site….
• If you want to be a writer you have to do what? If you want to be a designer, you have to do what?
• Pen & paper - Sketch Daily • Smartphone favorite apps.
Redesign.
In A Vacuum - Most Important!
• Keep a sketchbook & design daily • Sign up for betas & collect design
patterns. • Learn the fundamentals of design and
behavior! • Memorize and master the design &
persuasion principles!! • Learn from the best. Set up lunch
meetings. Ask for help.
Fundamentals & Principles
Fundamentals & Principles• Keep a sketchbook & design daily • Sign up for betas & collect design
patterns. • Learn the fundamentals of design and
behavior! • Memorize and master the design &
persuasion principles!! • Learn from the best. Set up lunch
meetings. Ask for help.
https://www.flickr.com/photos/morville/sets/
https://www.flickr.com/photos/designingwebinterfaces/sets/
Fundamentals & Principles• Keep a sketchbook & design daily • Sign up for betas & collect design
patterns. • Learn the fundamentals of design
and behavior! • Memorize and master the design &
persuasion principles!! • Learn from the best. Set up lunch
meetings. Ask for help.
Fundamentals & Principles• Keep a sketchbook & design daily • Sign up for betas & collect design
patterns. • Learn the fundamentals of design and
behavior! • Memorize and master the design
& persuasion principles!! • Learn from the best. Set up lunch
meetings. Ask for help.
Fundamentals & Principles• Keep a sketchbook & design daily • Sign up for betas & collect design
patterns. • Learn the fundamentals of design and
behavior! • Memorize and master the design &
persuasion principles!! • Learn from the best. Set up lunch
meetings. Ask for help.
• I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio?
• Do’s & Don’ts • Online Portfolios • Design Shortcuts
• Product Mockups • Premium Themes
The Portfolio
http://toddham.com/blog/iwatch-concept/
• I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio?
• Do’s & Don’ts • Online Portfolios • Design Shortcuts
• Product Mockups • Premium Themes
The Portfolio
• I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio?
• Do’s & Don’ts • Online Portfolios • Design Shortcuts
• Product Mockups • Premium Themes
The Portfolio‣ DO : Show UCD techniques, thought & sketches in portfolio pieces‣ DO : Create an accurate visual narrative of projects / process‣ DO : Show variety (tools, technique, activities, assets, projects)!
‣ DON’T : Only show ‘finished product’‣ DON’T : Show everything you have ever done ever
• I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio?
• Do’s & Don’ts • Online Portfolios • Design Shortcuts
• Product Mockups • Premium Themes
The Portfolio
• I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio?
• Do’s & Don’ts • Online Portfolios • Design Shortcuts
• Product Mockups • Premium Themes
The Portfolio
• I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio?
• Do’s & Don’ts • Online Portfolios • Design Shortcuts
• Product Mockups • Premium Themes
The Portfolio
• I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio?
• Do’s & Don’ts • Online Portfolios • Design Shortcuts
• Product Mockups • Premium Themes
The Portfolio
Brand Yourself
Reality Projected Reality• Why It matters: Perception is reality • Plan Of Action
• Part 1: Unified Message • Write a bio • Revise profile images
• Part 2 : Multiple Entry Points • Sign-up for betas • Use at least one online portfolio site • Online resume & profile sites • Sign up for social networks
• Part 3 : Writing & Community • Start blogging • Start tweeting • Get involved
Brand Yourself• Why It matters: Perception is reality • Plan Of Action
• Part 1: Unified Message • Write a bio • Revise profile images
• Part 2 : Multiple Entry Points • Sign-up for betas • Use at least one online portfolio site • Online resume & profile sites • Sign up for social networks
• Part 3 : Writing & Community • Start blogging • Start tweeting • Get involved
Brand Yourself• Why It matters: Perception is reality • Plan Of Action
• Part 1: Unified Message • Write a bio • Revise profile images
• Part 2 : Multiple Entry Points • Sign-up for betas • Use at least one online portfolio site • Online resume & profile sites • Sign up for social networks
• Part 3 : Writing & Community • Start blogging • Start tweeting • Get involved
Brand Yourself• Why It matters: Perception is reality • Plan Of Action
• Part 1: Unified Message • Write a bio • Revise profile images
• Part 2 : Multiple Entry Points • Sign-up for betas • Use at least one online portfolio site • Online resume & profile sites • Sign up for social networks
• Part 3 : Writing & Community • Start blogging • Start tweeting • Get involved
Getting The Job Examples of typical activities across key project phases
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
The Architect of Your Destiny
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Exercise !• Pick a dream job • Create a real time plan of
attack.
Find My Dream Job : Optional
Does My Dream Job Exist?
1. What is it? 2. Find it 3. Create a
plan to acquire it.
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
Finding The Job• Who likes looking for a job?
• Why it can be fun • What do you mean they’re not hiring? • Plan Of Action
• Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions
The Interview• Who gets nervous?
• It’s a conversation • The interview process is broken • How I interview • The Risks • Ask the right questions
The Interview• Who gets nervous?
• It’s a conversation • The interview process is broken • How I interview • Ask the right questions
Can you do the job well? Innovative
Problem Solver
Can we stand you for 8+ hours a day?
Will this be my dream job?
Will I be micromanaged?
Will I have the opportunity to grow?
Culture Fit?
Can he/she lead?
Is this nightmare alley?
The Interview• Who gets nervous?
• It’s a conversation • The interview process is broken • How I interview • Ask the right questions
The Interview• Who gets nervous?
• It’s a conversation • The interview process is broken • How I interview • Ask the right questions
The Interview• Who gets nervous?
• It’s a conversation • The interview process is broken • How I interview • Ask the right questions
My Nightmare Job!
1. 2. 3. 4. 5. 6. 7.
Questions? Questions, Comments.