UXPA 10 minute talk on shaping organizations
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Gregory Raiz Shaping Organizations
Transcript of UXPA 10 minute talk on shaping organizations
Gregory Raiz
Shaping Organizations
Large UX organizations often fail to deliver Great Software
“That’s not my department”
Org Structure
Let’s solve a “simple” UX Problem.
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Mobile
Web Team
Email Team
Enterprise Security
Customer Support
Email / Communications
“That’s not my department”
UX is everyones department
UX Advocates
Lack of Leadership
The EVP thinks the buttonshould be purple
Nope
Org 2
Customer Data
Usability
Leadership
Product Management
Org 1
Budget
Leadership
Product Management
Usability
Customer Requests
How do UX decisions get made?
Company Culture
Culture isn’t in the UIIt’s in the people
Mantras and Missions
Make $$$?
Inspire the heart and the rest will follow
“Our vision is to be earth's most customer centric company; to build a place where people can come to
find and discover anything they might want to buy online.”
“Our vision is to establish ourselves as the single-source product authority for millions of businesses”
“To enable the space flight capabilities
necessary to make human life multiplanetary"
“Our mission: to inspire and nurture the human spirit –
one person, one cup and one neighborhood at a time."
“Our mission: to shape the world through great software."
Decision Oriented MessagingGreg Raiz @graiz
