Uxpa design thinking workshop
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Austin UXPA IBM Design Thinking
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Transcript of Uxpa design thinking workshop
Austin UXPA
IBM Design Thinking
Let’s jump right in…
Exercise 1: Design a vase
Exercise 2: Design a way for people to
enjoy flowers in their homes
Design Thinking
Prototype
Evaluate
Understand
Explore
IBM Design Thinking: Principles and Core Practices
Prototype
Evaluate
Understand
Explore
Sponsor UsersUnderstand the User
Experience
PlaybacksCollaborate.
Align. Engage!
HillsInvest for Market
Outcomes
IBM Design Thinking: Principles and Core Practices
Hills frame your
releases around user-
centric market
outcomes, not feature
requests.
Sponsor Users help you
design experiences for
real target users, rather
than imagined needs
Playbacks align teams
around stories that
show the value of your
offering to your users
Sponsor UsersHills Playbacks
IBM Design Thinking: Principles and Core Practices
Sponsor UsersHills Playbacks
Hills frame your
releases around user-
centric market
outcomes, not feature
requests.
Sponsor Users help you
design experiences for
real target users, rather
than imagined needs.
Playbacks align teams
around stories that
show the value of your
offering to your users.
user
users
users
Prototype
Evaluate
Understand
Explore
UXPA: Design Thinking Workshop
Empathy Map
As-Is Scenario Map
Design Challenge
Design way for Extraordinary to carry a drink.
Goal: To move from
observations to shared
insights about our user.
Exercise 3: Empathy Map
DO?
THINK?
SAY?
FEEL?
What does the Extraordinary:
Exercise 3: Empathy Map Get to know your extraordinary!
1. Select a key user of the experience that
the team has decided focus on - draw them
in the center of the circle and label with name
and role.
2. Diverge. Each team member writes one
observation per post-it note and puts them
into the appropriate section on the map.
3. Annotate unknowns, assumptions and
questions. Build off of others team members
post-it notes.
Exercise 3: Empathy Map
Better understanding a users needs
Exercise 3: Empathy Map
Better understanding a users needs
2 Minute Team Playback
One team member walk the rest
of the team through the results.
Let’s keep moving…
Exercise 4: As-Is Scenario Map
Goal: To visualize the users
workflow and to identify
pain points, confusion
and opportunities.
Exercise 4: As-Is Scenario Map
1. Choose a scenario within the
experience the team is focused on.
2. Begin by outlining the “Steps” section
with one sticky note for each each
step starting at “Just before” and
ending at the “Final Stage.”
3. Fill in what the user is doing, thinking
and feeling for each step in the scenario.
* Remember one item per post-it note.
Findings the opportunities in the
user’s current experience:
Understanding a users current situation
Exercise 4: As-Is Scenario Map
Understanding a users current situation
2 Minute Team Playback
One team member walk the rest
of the team through the results.
Austin UXPA
Q & A
