UX South West - No Users, No UX
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No users, no UX Ali Carmichael @alijcarmichael
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Transcript of UX South West - No Users, No UX
No users, no UXAli Carmichael
@alijcarmichael
Own your delivery
“We’ve recently launched our new website and
our sales have dropped”
5.Challenge assumptions
“I know what our customers want”
5.Challenge assumptions
4.Don’t guess
“You’re supposed to be the User Expert”
4.Don’t guess
3.Remove opinions
Your idea is just another opinion
3.Remove opinions
2.Prioritise UX
2.Prioritise UX
“We need to go live before Christmas”
End with the end in mind
1.Be a User Champion
“No one here does that”
1.Be a User Champion
All who UXmust UT