Great ux is no longer optional
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Transcript of Great ux is no longer optional
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Great user experience is no longer optionalPeter Krantz
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Users demand better usability
"The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use."
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Context of use: government / private sector as silos
Government Private sector
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Context of use: government / private sector as silos
Government Private sector
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Case: relevant context to find a school?
At the municipality website?
…or when looking for a new house?
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Use open data and open API:s to enable services in
multiple contexts
Government
Data in Data out
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Design not just what it looks like and feels like. Design is how it works.
— Steve Jobs
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Challenges1. Standardization of information
2. Linking/connecting data from multiple government organizations to enable more advanced use
3. Trust4. Design thinking – managers need to adapt
5. Legislation with counter intuitive user experience requirements
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Legislation with counter intuitive user experience requirements
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“Why a two step process to register and apply for temporary parental benefits for care of a sick child?”
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Was the intended consequence to influence
how the service was designed?
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1. What do you think eGovernment will look like in Sweden 2030?
2. What's the greatest benefit with that scenario?
3. And what's the biggest challenge?
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1. What do you think eGovernment will look like in
Sweden 2030?
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e
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Design is an integral part of lawmaking
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Friction free public services by autonomous agents
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Government organization irrelevant for service design
and delivery
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Massive amounts of data exchanged within and
outside government – users care less about privacy
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2. What's the greatest benefit with that scenario?
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“The good society”*
* Dwight Waldo, 1979, The Enterprise of Public Administration
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3. And what's the biggest challenge?
Massive amounts of data exchanged within and
outside government – users care less about privacy