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Industry Driven Project & Attaining the Academic Authenticity JUNE 2011 A Sharing Session by Daniel K.S. Chang Industry Guest Lecturer International Business Development Professional & Former Design Director/Brand Consultant IAA New York | MBA E-Commerce (Charles Stuart University, Australia)
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This is a teaching and sharing content in creating multimedia project that attain the balance from industry perspective and also academic needs.
Transcript of UX-Project
Multimedia :
Creating the Industry Driven Project & Attaining the Academic Authenticity
JUNE 2011A Sharing Session by Daniel K.S. ChangIndustry Guest LecturerInternational Business Development Professional & Former Design Director/Brand Consultant IAA New York | MBA E-Commerce (Charles Stuart University, Australia)
Our Agenda
Overview
The Player
The Game
Play it Right
The Case
overview
The Continuum : Industry VS Academic Perspective
Perfect & Utopia
Situation Make Money & Go-to-Market
Turning your Multimedia project into a great portfolio
The Multimedia Impact
Changing mind-set with the 3rd screen
Global TrendTHE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR. (trendwatching.com)
Global Trend
Malaysia Trend“It has become a whole new ballgame for all of us and we have to move fast if we don’t want to miss the oncoming wave of change. Malaysia is no exception in this case as it needs to be on top of things if it wants to be a regional content hub,” added Della Rocca. Among the changes he expects to see, specifically in the gaming, TV content and online realm are immersive interactivity via proximity, virtual geo-location tracking and mixed-mode environments for games and multimedia. (newscenter.com.my)
Malaysia Trend
Mashup of interactive experience
the player
Igniting the SPARK
The Creative Process
Define Scope Visualize Create Prototype Rationalize
Your Creative Opportunity
User Focus
MediumCultural
& Context
Possible Ideas/Themes
Eco Social Global Local Cultural
the game
Project Case Building – via your prototype
Prototype
Concepts
IndustryReality
AcademicEvidence
New Knowledge
Skill Set
Where to discover your project inspiration?
Problem
Human Factor
Solution
Lost in City
UXGuide
Interactive
Directories
MakeMoney
Job Finding
JobStreet
Its not about the technology…
but all the following
Arts
Story
Visual
Science
Logic
Fusion
Experience
Sensory
Imagination
Creating a Game PlanStar
t
End
play it right
The Key Points
FEEL
DO
YOU
LEARN
Your Action - TODAY1. How important is the your project to you?2. What is your ultimate aim?3. Are you 100% committed?4. How much time & effort are you willing to put in?5. By when you need to complete the project?6. How are you going to document your entire project
journey? (academic evidence & demonstration of your insight)
7. Do you have A PLAN?8. What is your project is about? And what resources do
require?9. When are you going to start this journey?10.What is your VISION?
the case
Mobile Apps – Mini Size UX
Mobile Apps – Mini Size UX
Mobile Apps – Mini Size UX
Designing Business Model -
Visualization
Designing Business Model -
Visualization
http://www.businessmodelgeneration.com
Q&A
