UX Project Example

Genevieve LinchangcoFreelance User Experience Researcher

Usability StudyNew User Experience prototype 1

April 2014

create and send collaborative video greeting cards on iOS

www.getcelebrate.com

identify current greeting behaviors and pain points:one-on-one interviews

validate finding generalizability:online survey

review social media accounts

test prototype:usability

tasks

test next prototype:

usability tasks

Research Plan Context

Initial Consult

Request: test our prototype

general impressions will they will use it?do they like the colors?do they like the emojis?does the intro make them excited?how often would they use it?

Revised Questions:

understand what it is?see why they should use it? create a montage, invite, gift easily?general impressions

Method: Usability Tasksmoderatedfirst study, many unknowns

one-on-onefirst study, many unknowns“realistic” first session is solo

in-personfirst study, many unknownscatch session detailsexperience environment

on-campusparticipant recruitment easecasual settingexperience environmentreal context of use

participant’s iPhonereal context of use

task basedspecific questions

Session Outline

5-10 minutespaperwork and rapport building

40-45 minutesusability tasks

5 minutesparticipant questions

5 Participants in study

Selection Criteria*:

1. social media power user

2. recent greeting post/message

3. female

4. age 18-22

5. local college student

6. iPhone 5s or higher

Participants

Recruitment method:

surveymonkey screener

on campus flyers

craigslist

campusjob.com (wayup.com)

* 1-5 validated in previous studies

Introduction

Task 1.1:Take a look and let me know when

you get to the register screen

screen 1 animation

Introduction Screens

Task 1.2:what can you tell me about the

app?

Goals of Introduction

User goals:

Quickly judgeWhat does it do/is it for?How much time, effort, $?Something I would use?Should I sign-up?

Product team goals:

Get sign-upsExplain appCommunicate value prop

Introduction Screen Findings

Quickly judge

✔ screenshots look cool

✖ dated vs current

✖ itching to start

✖ wouldn’t read IRL

What does it do/is it for?

✔ videos, group, montage

✖ unsure, hesitant

✖ gift focus not clear

✖ miss screen 1 animation

Introduction Screen Findings

What do I have to do?✖ “easy” how?

How much time, effort, $?

✔ free

✖ “we do all the work for you” huh?

Something I would use?✖ not sure

Should I sign-up?✖ not sure

Introduction Recommendations

1. Let them start!skip button, fast, easy, cheap, testable

2. Edit contentless is moreno meaningless words e.g. “easy”nix animation

3. Rethink info locationbefore download, appstore or landing page

4. Visual Designcurrent, continuity

Montage Creation

Task 2:create a montage for something

coming up

Interest user in coming back✔ emojis feel casual and relatable

✔ colors feel fun and updated

✖ “These big events don’t apply to me”age appropriate and general events

⚖ if keeping list: re-order occasions

Select Occasion

Task 3:record your first video

Record videoGive ideas to encourage recording

✖ didn’t notice idea buttonnot essential, nix & revisit later

⚖ if keeping: point out first time through

Record videoIndicate time left and recording

✖ expected near record buttongroup with record

✖ “Wait, am I recording?”responsive button: integrate progress bar

Preview, upload, re-record✖ “Will I lose this one?”

replace arrow with “x”

✖ “Who am I sending it to?”replace “SEND” with “ADD”, “USE”, “UPLOAD”

Preview Video

Event Homeview all montage videos

✖ “Can I post it on my friend's Facebook?”options to download/share final product

✖ “Who sees my videos?”indicate privacy level before camera

continued interaction with likes✖ “what’s this for?”

not essential- nix for now

Invite Friends

Task 4.1:invite “Tim Jones” to your montage

Task 4.2:invite me to your montage

Invite FriendsEasily select friends to invite

✖ “How do I invite people that aren’t in my contacts?”

ability to send linkbuild in invite via FB most salient for

population

✖ “Oh no! I didn’t mean to send it!”nix 1-tap invite for Celebrate users

⚖ if keeping separate user invite: add user symbol and step to confirm

Invite Friendsindicate participation

✖ icons confusingnix! see on main screenstatus of invite in confirmation only

send to recipient✖ “But it’s not done yet”

devote screen for non-celebrant invites

Invite Messageget friends to download app and leave video

✖ canned message seems “spammy”clear, short, casual, easily editable

easy default to iMessage✖ “I don’t use iMessage”give optionsdo not set default

Gift Montage

Gift Montage

special way of inviting celebrant✖ “How do I send it?” “So you’re just inviting them like everyone else?

devote screen for non-celebrant invitesseparate “host” gifting experience

Recurring Themes/Concerns

GIFTINGlet me feel important

highlight host (e.g. longer video)separate gift giving experienceonly host can send gift

SHARINGlet me show it off

download & sharing options

DELETElet me mess up

delete videos

INVITE OPTIONSlet me invite without #’s

invite with link, with FB, suggestions

CLOSED INVITESlet me choose who’s important

only host can invite

Recurring themes/concerns

End! Any Questions?