UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit,...

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UvA-DARE is a service provided by the library of the University of Amsterdam (http://dare.uva.nl) UvA-DARE (Digital Academic Repository) "Just for you!" A study into the effectiveness and the mechanism of customized communication Maslowska, E.H. Link to publication Citation for published version (APA): Masłowska, E. H. (2013). "Just for you!" A study into the effectiveness and the mechanism of customized communication General rights It is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulations If you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: http://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. Download date: 27 Feb 2019

Transcript of UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit,...

Page 1: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and

UvA-DARE is a service provided by the library of the University of Amsterdam (http://dare.uva.nl)

UvA-DARE (Digital Academic Repository)

"Just for you!" A study into the effectiveness and the mechanism of customizedcommunicationMaslowska, E.H.

Link to publication

Citation for published version (APA):Masłowska, E. H. (2013). "Just for you!" A study into the effectiveness and the mechanism of customizedcommunication

General rightsIt is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s),other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons).

Disclaimer/Complaints regulationsIf you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, statingyour reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Askthe Library: http://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam,The Netherlands. You will be contacted as soon as possible.

Download date: 27 Feb 2019

Page 2: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 3: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 4: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 5: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 6: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 7: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 8: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 9: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 10: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 11: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 12: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 13: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 14: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 15: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 16: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 17: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and
Page 18: UvA-DARE (Digital Academic Repository) Just for you! A ... · (Maslowska, van den Putte, & Smit, 2011). Therefore, marketers are shifting their focus is the most common tactic and