LinkedIn Strategic Tactic Presentation
Transcript of LinkedIn Strategic Tactic Presentation
Andrew GlavacElenor Ball-Banting
Andrea GuestRobert RankinUruje Sultan
• www.youtube.com/watch?v=ZVlUwwgOfKw
What is Linkedin?• Linkedin is the world’s largest professional
network with over 175 million members and growing rapidly
• Connects you to your trusted contacts • Helps you exchange knowledge, ideas
and opportunities with a broader network of professionals
• Global entity
Objective• Establish a professional profile through:1. Finding experts and ideas2. Staying in touch with colleagues and friends3. Explore opportunities4. Ask questions/get answers
Linkedin as a Non-profit Professional: Tactics
- Marketing- Creating your own brand
- Communication- “Connect” with others- Communicate who you are- LinkedIn Today
Linkedin as a Nonprofit Organization: Tactics
- Communication- NGO/Non-profit page- Social Media communication
- Marketing- Similarities and differences v. professionals
- Fundraising- Connect with donors- Ads
Linkedin as a Non-profit Professional
• Pros:1. Vendor contacts and Job postings2. Discussion Forums3. Cost-effective4. Self-promotion5. Mobile
Linkedin as a Nonprofit Organization
• Pros:1. Groups (functioning as a forum)2. Create events 3. Company profiles4. Recruiting
5. Affordable 6. Customer relations7. Strengthening brand 8. NGO World
Linkedin as a Non-profit Professional
• Cons:1. Time consuming2. Weighted first impression/impact3. Free options are limited 4. Limited transparency
Linkedin as a Nonprofit Organization
• Cons:1. Transparency2. Costly for small organizations3. Time consuming
Personal Success Story
• Barbara Lemaire• What: "Non-profit connects with key benefactor
through LinkedIn”• Who: Barrett Foundation• Where: Albuquerque, New Mexico, United
States• Used LinkedIn to: Secure funding for a non-
profit organization.
• http://www.youtube.com/watch?v=U8eAbTZes24&feature=BFa&list=PL329CD85F2D690068&noredirect=1
Questions• How many Canadians have Linkedin?
– Over 5 million• Do you think Linkedin members can influence company
decisions? If so, how many?– Four out of five members influence company decisions
• What is the percentage of users with post secondary degrees?– 91%
• What do you think the average household income is of people who used Linkedin?– $100k/year
• On which social media site are members more confident in professional information– Linkedin (72% of people polled)